The Internet allows people to have access to a wealth of information that would have previously been unthinkable. But so much information being out there also poses challenges; namely, how to categorize websites so that Internet users can find what they’re looking for. It’s a complicated topic and there’s no easy fix, but there is one thing that makes a huge difference: having the right domain name.
Having a meaningful, brand specific domain name makes it easy for users to see exactly what your website is about before even clicking on it. Vague, non descriptive domain names are not helpful to either the web master or the web user. Fortunately, branded domain extensions offer a way to tie a website and a company’s brand together in ways never before possible, making it possible for users to select websites that are associated with brands that they already know and trust to provide the quality they seek.