.chartis Domain Information

Applicant Full Legal Name

American International Group, Inc.

Legal Establishment


Applicant Address

80 Pine Street
30th Floor
New York New York 10005

State Jurisdiction

United States of America, Incorporation in Delaware

Applicant Website


Applied for gTLD


Domain Registration Status


Mission/Purpose of Domain Extension

18.1 Mission and Purpose of .CHARTIS Chartis Inc.'s ("Chartis") parent company, American International Group, Inc. ("AIG") is a leading international insurance and financial organization with approximately 63,000 employees serving customers in more than 130 countries. Chartis content is accessible... Read more

18.1 Mission and Purpose of .CHARTIS

Chartis Inc.'s ("Chartis") parent company, American International Group, Inc. ("AIG") is a leading international insurance and financial organization with approximately 63,000 employees serving customers in more than 130 countries. Chartis content is accessible in the .COM gTLD, as well as a multitude of ccTLDs.

Through a unified corporate approach, AIG intends to submit three gTLD applications for the .AIG, .CHARTIS, and .TRAVELGUARD strings.

AIG will be analyzing and evaluating other .BRAND gTLD applications as well as general market adoption to determine short- and long-term potential best-in-class use case options to most effectively serve and enhance AIG's online strategy as a leading international insurance and financial organization. AIG currently has operations in the following segments: Chartis Inc.; SunAmerica Financial Group; International Lease Finance Corporation; and United Guaranty Corporation.

Chartis is a world-leading property, casualty, and general insurance organization serving more than 70 million clients worldwide through its 40,000 employees. With its 90-year history, one of the insurance industry's most extensive ranges of products and services, deep claims expertise, and excellent financial strength, Chartis enables its commercial and personal insurance clients alike to manage virtually any risk with confidence.

Commercial insurance products are primarily distributed to businesses through insurance brokers. Major lines of business include casualty, property, financial lines, and specialty (including aerospace, environmental, marine, trade credit, and political risk coverages, and various product offerings to small and medium-sized enterprises ("SME")). Consumer insurance products are primarily distributed to individual consumers or groups of consumers through individual agents, brokers, and on a direct-to-consumer basis. Consumer lines of business include accident and health ("A&H"), personal lines, and life insurance.

The intended future mission and purpose of the .CHARTIS gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by AIG and its qualified subsidiaries and affiliates, for Chartis customers and interested parties.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current version of the Applicant Guidebook, it is widely anticipated within the brand-owner community that this will become a specialty subset of gTLDs. The .CHARTIS gTLD is intended to be one of those .BRAND gTLDs, with the goal of protecting Chartis' online presence and identity; expanding its marketing and promotion efforts; providing a secure channel for online products and services; and offering a platform through which to consolidate many of the intellectual property activities of Chartis and AIG.

AIG intends to initially limit registration and use of domain names within the .CHARTIS gTLD to AIG and its qualified subsidiaries and affiliates. This initial limited use will allow AIG to establish its operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt AIG from its annual Code of Conduct Compliance requirements.

After Stage 3 (see below), AIG will evaluate whether opportunities exist to carry out the business strategy for the .CHARTIS gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than AIG and its qualified subsidiaries and affiliates.

AIG currently plans a four-stage rollout for .CHARTIS:

1. Stage 1
The initial stage of implementation of the gTLD will involve AIG registering a limited number of .CHARTIS second-level domain names.

This initial use will provide AIG's IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .CHARTIS gTLD domain names, interoperability with various software and Web-based applications, and unbroken and secure use of all names. This initial allocation will also allow the appropriate AIG staff to coordinate with the internal and external staff responsible for the delegation and setup phases of the .CHARTIS gTLD to ensure a proper transition from delegation to full operation.

2. Stage 2
Once all testing has been successfully completed, AIG will begin allocating domain names in .CHARTIS for more widespread internal corporate use. During this same period of time, AIG will begin evaluating strategies to potentially migrate traffic away from Chartis' current patchwork network of second-level domain names, which are registered in a variety of TLDs, to .CHARTIS and AIG's other new gTLDs, .AIG and .TRAVELGUARD.

It is in Stage 2 that AIG will evaluate expanding the operations of the .CHARTIS gTLD to permit registration by other registrants such as licensees or other strategic partners. Should an assessment of its expansion strategy lead to a decision to extend registration rights to other parties, this expansion is currently planned to take place during Stage 3, and likely after the first three years of operation. However, any expansion would be conditioned upon a review of Specification 9 (Registry Code of Conduct) set forth in the template Registry Agreement to ensure compliance with AIG's business model.

3. Stage 3
Depending upon the analysis of the evaluations undertaken in Stage 2, AIG may begin to implement the migration of Internet traffic away from the TLDs in which Chartis' domain names are currently registered, and toward the .CHARTIS, .AIG, and .TRAVELGUARD gTLDs. It is in this stage that AIG also may implement its decision to extend registration rights to licensees or strategic partners, depending upon compliance with Specification 9 as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.

After consideration of the following factors: analysis of Chartis' existing domain name portfolio; internal analysis of marketing initiatives; and the fact that AIG will have full control over the number of registrations in the .CHARTIS gTLD namespace, AIG is confident that the number of domain name registrations will be less than 10,000 in the first five years of operation.

4. Stage 4
Based on its experience with any expansion implemented in Stage 3, AIG will assess whether its business plan and expansion strategy should be augmented by extending registration rights to a broader class of registrants, including potential employees and customers of Chartis. It is anticipated by AIG that changes to the domain name industry, and particularly the impact of .BRAND gTLDs, will take at least five years to be realized and assessed. Any decision to expand the gTLD beyond corporate, qualified subsidiary and affiliate, and licensee and partner use will take into account this experience as well as the technical analysis of potential expansion.

The potential use of the .CHARTIS gTLD by these or other business segments will also be driven by Chartis' future business strategies as identified in AIG's annual report and investor filings, see http://www.AIGcorporate.com/investors/annualreports_proxy.html.

Utilizing current projections based upon Chartis' existing businesses, future business plans, current domain name portfolio, and other strategic factors, AIG estimates second-level domain name registrations to be in line with the projections set forth in the financial template provided in the answer to Question 46 of this application.×