.nissan Domain

Established in Yokohama City, Kanagawa Prefecture in 1933, Nissan Motor Co., Ltd. (ʺNISSANʺ) currently manufactures vehicles in 20 countries and areas around the world, including Japan. And NISSAN offers products and services in more than 160 countries and areas worldwide.

NISSAN will continue to offer innovative products and services today and in the future.
What drives us and gives birth to new value the NISSAN spirit, embodied in the phrase "The power comes from inside."
NISSAN builds high-quality cars that are safe and have the bold design and innovative technology to satisfy our customers' needs.
As a responsible corporate citizen, NISSAN is committed to contributing to the advancement of society and the preservation of our natural environment.
Our corporate vision is "enriching people's lives."

.nissan is a domain for Nissan Motor Co.,Ltd. and its stakeholders. The primary purpose of .nissan is to consolidate NISSAN-related domain names registered under various TLDs into an official .nissan extension. In addition, NISSAN aims to achieve the following goals with .nissan:

1. Alleviating user confusion and improving convenience for Internet users
NISSAN is a global company selling a multitude of products including
Manufacturing, sales and related business of automotive products and marine equipment.
The company has registered many domain names under various gTLDs and ccTLDs not only for actual use but also as a trademark protection measure. Despite these efforts, there exist many domain name registrations and websites that infringe NISSAN's trademarks. As a result, Internet users often have difficulty differentiating bona fide websites from fraudulent ones. Positioning .nissan as the official domain for the company, and unifying the company/brand's web presence under .nissan, would provide easy access and interaction, which the company believes would reduce confusion and improve user experience.

2. Marketing / Branding
Since .nissan is a brand new TLD that directly represents the company/brand name, NISSAN expects it to be a highly effective marketing and branding tool. The company believes that .nissan will not only reinforce NISSAN's brand on the Internet, but also attract people to visit the website because .nissan domain names make it easier for Internet users to access to the information related to the company.

3. Simplifying domain name management
The third purpose for applying for .nissan is to simplify the management of domain names the company has registered. As stated earlier, NISSAN. has many domain names under the various TLDs, posing a challenge in dealing with different registration and operation rules, log-in systems, etc. .nissan would make it possible to manage domain names under the .nissan rules and systems umbrella and would replace various NISSAN related domain names with .nissan domain names. As a consequence, it will be safer and easier for the .nissan stakeholders to manage their domain names.
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