.livestrong Domain

Cancer survivorship support and advocacy framed the .livestrong application in ICANN's 2012 New gTLD Program. Charitable applicants were rare in the round, and the rationale differed from commercial ones: donation fraud diverts giving away from legitimate organizations through sites built on plausible domains, and health charities are targeted particularly around awareness campaigns.

Campaign-identity strings carry a specific fragility beyond the usual cost pressures on non-profits: an organization built around a slogan has no fallback string if the slogan's associations change. The extension is not currently active in the DNS root zone and is not available for registration by any party.