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.vons Domain Information

Country flagLogo for .vons Domain

Grocery retail in the western United States framed the .vons application in ICANN's 2012 New gTLD Program. Regional supermarket banners face the sector's characteristic domain fraud — fake voucher giveaways and loyalty surveys circulated through messaging apps — alongside substantial location-specific content spread across separately registered store and pharmacy domains.

Regional banner strings proved among the less durable categories in the round, since a chain can be consolidated into a sister brand while the extension stays permanently bound to its string. The extension is not currently active in the DNS root zone and is not available for registration by any party.