.ferrero Domain

The Ferrero Group is a leading manufacturer of chocolate and other confectionery products. Nutella, Ferrero Rocher, Mon Chéri, Pocket Coffee, Confetteria Raffaello, and the Tic Tac mints are among our well-known brands. We also produce the Kinder range of products.

We are a private companies' group founded by confectioner Pietro Ferrero in 1946 in Alba, Piedmont, Italy, and are still owned by the Ferrero family today. Our CEO is Giovanni Ferrero.

We operate with more than seventy affiliated companies (including thirty-eight business units, eighteen production plants and three social enterprises) in more than one hundred countries worldwide. The Group employs 21,736 people worldwide and our Net Sales in the financial year ended August 2010 were in excess of 6.6 billion Euro, representing an increase of 4.3% over the previous year, with an EBT of 893 million Euro.

Investments in industrial capacity amount to 383 million Euro, representing 5.8% of Net Sales. We constantly invest in innovation, research and development and we have recently been focusing on energy-efficient installations in Italy, Germany, Poland and Belgium. We are also contributing to the development of some of the poorest areas in the world through our Social Enterprises.

We prioritise high quality, crafted precision, product freshness, careful selection of the finest raw materials, respect and consideration for our customers who are always at the centre of our strategy. We care about hygiene, the environment, social issues and the local communities where the company is present. Above all, we are ‘glocal' - we think globally and act locally.

The .Ferrero registry will be a standard, not a community-based, registry. Its purpose will be:
• To protect Ferrero's intellectual property and ensure that the integrity of our corporate soul and subsequently our brand portfolio are enhanced at the highest possible level in the domain name system. We have a portfolio of registered intellectual property rights around the world and securing the term, .Ferrero, will enable us to harmonise our current brand protection policies
• To provide a platform for the delivery of secure digital material for consumers, key stakeholders, business partners and employees, a platform that potentially will host all our digital communication initiatives both from a corporate and a brand perspective across all the Ferrero Business Units
• To ensure Ferrero remains at the forefront of innovation by keeping pace with internet technology developments

The success of the .Ferrero registry will be determined by the enhancement in the equity of the Ferrero brand and in terms of the security and stability it brings to our communications.
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