.mcd Domain

Quick-service restaurants framed the .mcd application in ICANN's 2012 New gTLD Program, filed as the three-letter counterpart to the fuller .mcdonalds string. Securing both a name and its recognized abbreviation was standard practice in the round, since short forms attract typed traffic and are what an impersonator would register if left available.

Three-character strings were the scarcest class of asset in the program, so the shorter application secured an irreplaceable piece of namespace regardless of whether it was ever developed. Neither string was carried into sustained operation. The extension is not currently active in the DNS root zone and is not available for registration by any party.