.unicorn Domain Information
The .unicorn string is an ordinary English noun naming a mythological creature, applied for in ICANN's 2012 New gTLD Program. Words of this kind carry broad and disparate independent demand — children's products, fantasy publishing, heraldry, and, by the time of the round, venture capital shorthand for a privately held company valued above a billion dollars.
That last usage emerged around the same period and gave the string commercial resonance in technology and investment contexts it had not previously carried. The extension is not currently active in the DNS root zone and is not available for registration by any party.