.beats Domain Information
Applicant Full Legal Name
Beats Electronics, LLC
Limited Liability Company
1601 Cloverfield Blvd.
Santa Monica CA 90404
Applied for gTLD
Domain Registration Status
Mission/Purpose of Domain Extension
Beats Electronics, LLC ("Beats") provides the highest quality headphones and other audio equipment. In the words of Andre "Dr. Dre" Young, "People aren't hearing all the music. Artists and producers work hard in the studio perfecting their sound. But people canʹt really hear it with normal... Read more
In part because of the high-quality, unique and sophisticated products and services Beats provides, and their association with celebrities, unauthorized third parties have begun selling fake Beats-branded headphones. Beats, through its website and its authorized dealers, has warned consumers about these fake headphones that do not meet the Beats standards for sound, quality, and performance and may easily break causing damage, and provided a means for consumers to verify their purchases. Nonetheless, counterfeits continue to enter the marketplace.
.BEATS will provide Beats with a means to introduce new products and services in an easy to find, easy to understand way. Moreover, it will provide Beats with a means of designating which sellers are authorized so that consumers may be sure that Beats-branded goods and services provided by those sellers are genuine.×