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.athleta Domain Information

Country flagLogo for .athleta Domain

Performance and activewear apparel sit behind .athleta, applied for in ICANN's 2012 New gTLD Program as a closed retail namespace. Apparel brands entered that round with counterfeiting as the central concern: fake outlet stores are built on domains chosen precisely because they read as plausible extensions of the real brand, and take-down enforcement is slow relative to how quickly a new one can be registered.

A namespace nobody else can register into changes the economics of that problem. Usage covers product and collection content, regional market sites, and campaign destinations. .athleta domains are not sold through registrars, and no aftermarket exists for them.

Registry Contact and Nameservers

  • Sponsoring Organization
    The Gap, Inc.
    2 Folsom Street
    San Francisco CA 94105
    United States of America (the)
  • Administrative Contact
    Director, Consulting & Strategy
    FairWinds Partners, LLC
    1000 Potomac Street NW #350
    Washington DC 20007
    United States of America (the)
    Email: [email protected]
    Voice: +1 202 223 9252
    Fax: +1 202 223 9256
  • Technical Contact
    IANA Contact
    GoDaddy Registry
    100 S. Mill Ave, Suite 1600
    Tempe AZ 85281
    United States of America (the)
    Email: [email protected]
    Voice: +1 480 505 8800
    Fax: +1 480 624 2546
  • Nameservers
    Host NameIP Address(es)
    a.nic.athleta 37.209.192.9
    2001:dcd:1:0:0:0:0:9
    b.nic.athleta 37.209.194.9
    2001:dcd:2:0:0:0:0:9
    c.nic.athleta 37.209.196.9
    2001:dcd:3:0:0:0:0:9
    ns1.dns.nic.athleta 156.154.144.16
    2610:a1:1071:0:0:0:0:10
    ns2.dns.nic.athleta 156.154.145.16
    2610:a1:1072:0:0:0:0:10
    ns3.dns.nic.athleta 156.154.159.16
    2610:a1:1073:0:0:0:0:10