The .VIRGIN TLD is intended to benefit Internet users by enabling Virgin Enterprises Ltd. and its affiliates (collectively, "The Company") to communicate more easily and effectively with all Internet users, and particularly with The Company's many customers, employees and affiliates. The TLD will... Read more
The .VIRGIN TLD is intended to benefit Internet users by enabling Virgin Enterprises Ltd. and its affiliates (collectively, "The Company") to communicate more easily and effectively with all Internet users, and particularly with The Company's many customers, employees and affiliates. The TLD will become a supporting branding, technology and services platform for The Company's mission and its businesses.
The .VIRGIN Registry will provide an Internet space, under control of The Company, to allow the distribution and exchange of information among The Company and its stakeholders by means of, but not limited to, websites, social networks, email and other technologies that will reside within the .VIRGIN domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD, including but not limited to website hosting, SEO, marketing and consulting services.
The Company intends initially to reserve all names within the TLD to itself, and to later register and use any of those domain names for promotional and navigational purposes relating to The Company's online presence and/or provision of goods and services.
The Company is the central management and intellectual property holding company for the Virgin Group of Companies. The Virgin Group is one of the largest and most successful multi-national companies in the world, and its VIRGIN brand is well known throughout the world. The company's intention is to obtain this TLD on behalf of and for the future utilization of members of the Group, to improve their internet presence, and also to assist with intellectual property violation on the basis that customers of any company of the Virgin Group will become aware that any web activity will be provided through the new TLD and only through the new TLD, which will make it more difficult for third parties to infringe on the company's rights.
It should also be noted that the activity of obtaining and paying for the new TLD is being conducted by the Geneva Branch of the company whose details are:
Virgin Enterprises Limited
1st Floor
13-15 Cours de Rive
1204 Geneva
Switzerland
The Geneva branch of the company is part of and the same entity of the company, but it is this branch that operates intellectual property in the VIRGIN brand on behalf of The Virgin Group.
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