.shopyourway Domain

Retail loyalty and membership shopping framed the .shopyourway application in ICANN's 2012 New gTLD Program. It names a customer program rather than a store banner or corporate entity, targeting the scheme members actually interact with — though program strings carry a specific fragility, since a rebranded or discontinued loyalty scheme leaves the extension with nothing to denote.

The string is also a three-word phrase compressed into a single form, which produces something distinctive but long enough to lose the advertising and email advantages that make a custom extension useful. The extension is not currently active in the DNS root zone and is not available for registration by any party.