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.loreal Domain Information

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Cosmetics, skincare, hair care, and fragrance framed the .loreal application in ICANN's 2012 New gTLD Program. Beauty groups operating dozens of individually marketed labels face a portfolio question at the top level: whether to file for the corporate name, for individual brands, or for both — this applicant pursued several, including .garnier, .lancome, .kerastase, .kiehls, .maybelline, and .redken.

That breadth made it one of the larger single-applicant portfolios in the round, and correspondingly expensive to maintain once registry obligations accumulated across every string. The name drops an apostrophe, unavoidable since punctuation is not permitted in domain strings. The extension is not currently active in the DNS root zone and is not available for registration by any party.

Applicant Information