.mrporter Domain Information
Luxury menswear retail framed the .mrporter application in ICANN's 2012 New gTLD Program. Online luxury retailers occupy a distinctive position: they carry genuine designer merchandise at full price, which is precisely the proposition counterfeit operations imitate, and customers have no physical store to fall back on when verifying a seller.
It was filed alongside .netaporter by the same group, giving separate namespaces to the menswear and womenswear platforms. Platform-name strings of this kind carry the structural risk that a retail brand can be merged or repositioned while the extension stays bound to its string. The extension is not currently active in the DNS root zone and is not available for registration by any party.