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.redken Domain Information

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Professional hair colour and salon products framed the .redken application in ICANN's 2012 New gTLD Program. Salon-distributed products occupy a distinctive retail position: sold through professional channels rather than general retail, which makes diverted and counterfeit stock a persistent problem and gives the authorised-stockist question genuine commercial weight.

It was one of several product-brand strings filed by a larger beauty group alongside .kerastase, .kiehls, .lancome, .garnier and .maybelline — a portfolio approach that proved costly as registry obligations accumulated across every string. The extension is not currently active in the DNS root zone and is not available for registration by any party.