.tradershotels Domain

Mid-market business hotels framed the .tradershotels application in ICANN's 2012 New gTLD Program. It is a sub-brand string filed by a hotel group that also applied for its flagship luxury name, assigning a separate namespace to a distinct market tier — an approach that reflects how differently the two audiences book and research.

Sub-brand hotel strings proved among the less durable categories in the round, since a hotel tier can be rebranded or merged into another portfolio while the extension stays permanently bound to its string. The extension is not currently active in the DNS root zone and is not available for registration by any party.