.nhk Domain

The definition of the organizational classification is set based on ʺBroadcast Actʺ of the Ministry of Internal Affairs and Communications in Japan Reference (Japanese): http://law.e-gov.go.jp/htmldata/S25/S25HO132.html Reference (English): http://www.soumu.go.jp/main_sosiki/joho_tsusin/eng/Resources/Legislation/BroadcastLaw/BroadcastLaw.pdf×

NHK, founded in 1950 as Japanʹs national public broadcasting corporation under Broadcast Law, transmits invaluable information including and through news, drama series and documentary both domestic and international.
According to Broadcast Law, the purpose of NHK is to conduct its domestic broadcasting or to entrust its broadcast programs to be broadcasted with abundant and high quality broadcast programs for the public welfare and in such a manner that these broadcasting may be received all over Japan, also to conduct business necessary for the development of broadcasts and reception and at the same time to conduct international broadcasting and NHKʹs international broadcast programming operations.

.nhk is a domain for Japan Broadcasting Corporation and its stakeholders. The primary purpose of .nhk is to consolidate Japan Broadcasting Corporation-related domain names registered under various TLDs into an official .nhk extension. In addition, Japan Broadcasting Corporation aims to achieve the following goals with .nhk:

1. Alleviating user confusion and improving convenience for Internet users
Japan Broadcasting Corporation is a global company selling a multitude of products including
broadcasting on the Television, Radio and data distribution on the Internet.
The company has registered many domain names under various gTLDs and ccTLDs not only for actual use but also as a trademark protection measure. Despite these efforts, there exist many domain name registrations and websites that infringe Japan Broadcasting Corporation's trademarks. As a result, Internet users often have difficulty differentiating bona fide websites from fraudulent ones. Positioning .nhk as the official domain for the company, and unifying the company/brand's web presence under .nhk, would provide easy access and interaction, which the company believes would reduce confusion and improve user experience.

2. Marketing / Branding
Since .nhk is a brand new TLD that directly represents the company/brand name, Japan Broadcasting Corporation expects it to be a highly effective marketing and branding tool. The company believes that .nhk will not only reinforce Japan Broadcasting Corporation's brand on the Internet, but also attract people to visit the website because .nhk domain names make it easier for Internet users to access to the information related to the company.

3. Simplifying domain name management
The third purpose for applying for .nhk is to simplify the management of domain names the company has registered. As stated earlier, Japan Broadcasting Corporation has many domain names under the various TLDs, posing a challenge in dealing with different registration and operation rules, log-in systems, etc. .nhk would make it possible to manage domain names under the .nhk rules and systems umbrella and would replace various Japan Broadcasting Corporation related domain names with .nhk domain names. As a consequence, it will be safer and easier for the .nhk stakeholders to manage their domain names.
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