SSL, or Secure Socket Layer, is a universally accepted security protocol used by web browsers and servers to protect data passed back and forth on a website. Two components—the protocol and the certificate—work together to enable a secure HTTPS connection.
SSL is a visual indicator to your customers that all the private information and transactions on your website will remain secure and encrypted. A HubSpot survey reports 82% of survey respondents in the US, UK and Australia said they'd leave a website with no SSL.
Basic SSL certificates satisfy industry encryption and compliance requirements to put your customers at ease. Premium SSL certificates go the extra mile to show your customers that you value their security.
Website visitors can instantly see you are a trustworthy source when you purchase an SSL certificate with the green address bar.
Encryption keeps data safe and eliminates "Not Secure" browser warnings. Good thing since, according to the CA Security Council Report, only 2% of visitors will proceed past these warnings and only 3% will give credit card information to a website without a lock in the browser bar.
Some SSL certificates are more powerful than others. Premium SSL certificates that include business-level validation authenticate more than just your domain. Your legitimacy is verified by a globally trusted Certificate Authority, giving visitors confidence in doing business with you.