.dish Domain

Satellite television and pay-TV services sit behind .dish, a short restricted extension from ICANN's 2012 New gTLD Program. Pay-television operators brought an anti-piracy dimension to the round that other media applicants did not: unauthorised streaming services present themselves through domains imitating legitimate broadcaster addresses, and subscribers have no reliable way to distinguish an official service from a pirate one.

Use covers programming and package content, subscriber services, equipment and installation resources, and campaign destinations. The extension is closed to public registration with no aftermarket. The string doubles as an ordinary English noun, giving the application defensive weight outside broadcasting — and making it one of several short dictionary words secured on brand grounds in the round.