What is the .app domain all about?

Country flagLogo for .app Domain

The .app domain has been popular among app developers and companies looking to promote their applications. It was introduced in 2018 and is managed by Google Registry, which comes with a lot of great advantages and security features. The main benefit of registering a .app domain name is that it is specifically designed for mobile and web applications, which makes it easy for potential users to identify your website as an app. There are some restrictions to registering a .app domain which was put in place to ensure that the domain remains a secure and trustworthy namespace for applications. Its registration requires the owner to use HTTPS encryption by default, which can help to protect users' sensitive information and prevent potential security breaches. This feature can be particularly useful if you deal with online transactions, such as e-commerce.

What do you have to consider before registering .app?

As more and more businesses move towards mobile and web applications, having a .app domain can help to future-proof your brand and ensure that you are positioned for success in the long term. Dot app domains can be a great way to improve your branding and make your app stand out.

While many popular domain extensions like .com or .net are often already taken, .app is a relatively new domain extension and therefore has more availability to find a short and memorable domain name. A .app domain can not be used for general-purpose websites; it must be designated for mobile and web applications only to ensure that the domain remains focused on its intended purpose.

The best .app domain name for you or your company will depend on your specific needs and goals, so be creative and think “outside the app” when choosing a domain name.

DNSSEC is available for .app domain Private Registration is available for .app domain

Frequently asked questions about .app.

How do I buy a .app domain?
To purchase your domain name, you must first search for the availability of the unique phrase (without spaces or with hyphens). If the domain name is available, you may then add it to the cart to register for up to 10 year(s). If the .app generic domain is not available, then either modify your phrase, or inquire about purchasing the name outright through 101domain's Domain Concierge Service.
Are there requirements, documents, or information needed for .app?
.app is a more secure domain, meaning that HTTPS is required for all .app websites. In order for it to work properly in browsers you must first configure HTTPS serving.
How often do I have to renew a .app domain name?
The .app domain name needs to be renewed every year, but you can either turn on the free auto-renew option or register it for up to 10 years. This helps you to avoid forgetting when your domain is up for renewal or running into possible price increases over time.
Can you register a .app domain for personal use?
In general, the .app domain is not limited to businesses or commercial use and can be used by anyone, including individuals. Yes, you can register a .app domain name for personal use as long as the domain name you choose is available and adheres to the .app domain naming policies.
How long does it take to register a .app domain name?
Typically, the registration process for a .app domain is relatively quick and can be completed in a matter of minutes.
Do I need to use Trustee Service for my .app domain name?
Since .app is not a country code TLD (ccTLD) like .it for Italy or .au for Australia, you do not need a Trustee Service for the registration. This service is only necessary to satisfy local presence requirements.
How long can you register .app for?
You can register a .app domain for a minimum of 1 year up to a maximum of 10 years. After the initial registration period, you can renew your .app domain for additional periods of time.
Why are .app domains more secure?
.app domains are considered more secure because they require all websites using this domain to have an SSL/TLS certificate configured, which forces the use of HTTPS protocol for all website traffic.

Technical information for .app.

  • TLD .app
  • Type gTLD
  • Registration 20.99 USD
  • Renewal 25.99 USD
  • Transfer 20.99 USD / Transfer in your .app
  • Time to Register Instant
  • Registration Period 1 - 10 years
  • Renewal Grace Period 40 days
  • Redemption Period 30 days
  • Private Registration Available
  • DNSSEC Supported / Learn how to add DNSSEC
  • Trustee/Proxy Service No
  • Blocking Service Part of the GlobalBlock Service / Learn more
    Block Registrations on your trademark in .app and each of Google Registry's
  • Languages Supported Japanese,  Spanish, 
    .app domain name supports multiple language formats. You can register your domain name by entering your domain search using the appropriate language character set in the search field.
  • Individuals can register Yes
  • Businesses can register Yes
  • Registry Google Registry
  • Information updated 2024-02-14

See all .app domain help and technical information.

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