.realtor Domain Information
Applicant Full Legal Name
Real Estate Domains LLC
Delaware Limited Liability Company
3029 Prospect Avenue
Cleveland Ohio 44115
Delaware LLC law
Applied for gTLD
Mission/Purpose of Domain Extension
The National Association of REALTORS® (NAR), The Voice for Real Estate®, is the world's largest professional association, representing greater than one million members over approximately 1,400 local associations/boards. The term REALTOR® is registered as a collective membership mark with the... Read more
The mark REALTOR® identifies a real estate professional who is a member of NAR and subscribes to NAR's Constitution, Bylaws and rules and regulations, including NAR's strict Code of Ethics. The Code establishes time-honored and baseline principles that come from the collective experiences of REALTORS® since the Code of Ethics was first established in 1913. In addition, REALTORS® earn designations and certifications to increase their skills, proficiency, and knowledge. Designations and certifications acknowledging expertise in various real estate sectors are awarded by NAR and its affiliated groups upon completion of required courses and experience. Most REALTORS® also join state and local associations, and subscribe to the rules and regulations of such state and local associations.
NAR is composed of REALTORS® who are involved in residential and commercial real estate as brokers, salespeople, property managers, appraisers, counselors, and others who are engaged in all aspects of the real estate industry. Consistent with its Vision, NAR strives to be the collective force influencing and shaping the real estate industry. It seeks to be the leading advocate of the right to own, use, and transfer real property; the acknowledged leader in developing standards for efficient, effective, and ethical real estate business practices; and valued by highly skilled real estate professionals and viewed by them as crucial to their success. Working on behalf of Americaʹs property owners, NAR provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system, and the right to own, use, and transfer real property.
NAR firmly believes that establishment of a .REALTOR top-level domain imbued with the principles established in NAR's Code of Ethics will promote competition, consumer trust and consumer choice. The mission/purpose of .REALTOR is to create a name space wherein users can come to find trusted sources for real estate information and ethical real estate services. With the intent to accomplish this purpose, NAR will permit NAR, REALTORS®, NAR members, NAR affiliates, NAR licensees and parties otherwise in a contractual relationship with NAR relating to use of the REALTOR® mark, the opportunity to register and/or use domain names in .REALTOR under terms, policies and guidelines as NAR so determines in its sole discretion, consistent with any applicable ICANN Consensus Policies, ICANN's registry agreement, any applicable rules of law and NAR-approved guidelines regarding use of and/or membership with the mark REALTOR®. As the steward of the REALTOR® mark, NAR believes that having the right, in its sole discretion, to determine who may register domains in .REALTOR, and to determine how such domains may be used, is the best way to achieve this mission/purpose.
NAR firmly believes that the .REALTOR gTLD, as used to promote the above-stated mission/purpose, would provide benefit to Internet users in general (including, for example, home buyers, home sellers and others involved in real estate transactions), REALTORS®, NAR itself and its members, affiliates, licensee and contracted parties. In fulfilling .REALTOR's mission/purpose, NAR, upon allocation of .REALTOR, intends to explore ways of promoting adoption and use of .REALTOR to fulfill the mission/purpose set forth above, and will likely obtain input from its members, affiliates, licensees, contracted parties and REALTORS® towards investigating many such ways.
One way of promoting adoption and use of .REALTOR which NAR intends to explore includes providing support to REALTORS® in promoting their on-line real estate businesses by allowing individual REALTORS® to acquire their name at the second level. In this example, a REALTOR® who otherwise may not be able to obtain a second level domain of "my name" in a meaningful TLD will be able to use "my name" at the second level of the .REALTOR gTLD, which would inherently be very meaningful . This would promote competition in the TLD space by providing alternative domain options to REALTORS®.
In another example which NAR intends to explore, geographic terms not otherwise reserved from registration and/or use may be used at the second-level to provide listings of REALTORS® practicing in the area associated with the geographic term. In this regard consumer trust and choice are promoted by providing a trusted, easily accessible source for providing REALTOR®-related information.
NAR recognizes that consumers of REALTOR®-provided services associate the REALTOR® mark with membership in the National Association of REALTORS® and the associated level of professionalism and ethics in real estate services appurtenant to such membership. Consumers have come to trust real estate professionals who practice under the REALTOR® mark. NAR believes that the .REALTOR gTLD would extend that trust into the DNS namespace.
NAR believes that the .REALTOR gTLD can provide a trusted and valued space consistent with current consumer perception of the REALTOR® mark, and that such trust and value is created in no small part by NAR's ability and willingness to protect the value and trust associated with the .REALTOR brand both through the registration limitations set forth above and NAR's history of rigorous enforcement of its Code of Ethics through a system of peer review. When a consumer visits a .REALTOR domain, she can be assured that the registrant is associated with NAR as a member, affiliate or contracted party, and that, particularly for REALTOR® users, a website at a .REALTOR domain will provide an on-line connection to a trusted real estate professional practicing under standards of membership of REALTOR® Associations.
Towards these missions/purposes, NAR has engaged Real Estate Domains LLC to apply for, obtain and operate the .REALTOR gTLD under license and direction from NAR.
NAR pledges to assist ICANN in reviewing the New gTLD Program as specified in section 9.3 of ICANN's Affirmation of Commitments as such relates to .REALTOR and the materials set forth in this application, including consideration of the extent to which the .REALTOR gTLD has promoted competition, consumer trust and consumer choice, as well as effectiveness of the application and evaluation process for .REALTOR, and all safeguards put in place for .REALTOR to mitigate issues involved in running .REALTOR.×
The proposed .REALTOR gTLD will benefit registrants, Internet users and others by, among other reasons, providing a trusted and valued space for NAR, REALTORS®, NAR members, NAR affiliates, NAR licensees and other NAR-contracted parties to provide real estate related information. Use of the... Read more
REALTORS will benefit from the .REALTOR gTLD by having expanded domain options (an example of beneficial TLD competition). For example, a REALTOR® will be able to use a domain which appropriately identifies the REALTOR®, such as myname.REALTOR. Such an appropriate domain may not be available in other TLD's. REALTORS® will further benefit from using a domain in a trusted, valued gTLD that is associated with the NAR mark "REALTOR," which itself is associated in consumer's minds with provision of professional real estate services. REALTORS® will still further benefit from using a domain which identifies them as a REALTOR®, and which is easily associated with the REALTOR mark in a consumer's mind.
NAR-related entities will benefit from the .REALTOR gTLD by having a new opportunity to provide real estate related services to REALTORS® and consumers alike. For example, NAR-related entities may provide content, such as home-buying tips, or content services, such as real estate listings, to a REALTOR's website at an appropriate .REALTOR second-level domain.
Awareness of the existence of the .REALTOR gTLD will also benefit Internet users -- such awareness will create new choice within the DNS for how to access and locate a REALTOR®, REALTOR®-related information, and the goods and services REALTORS® offer to users of the Internet. Users will also benefit from the trusted, valued nature of the .REALTOR space. Users can be confident that a domain in the .REALTOR gTLD is associated with NAR, a REALTOR®, an NAR member, an NAR affiliate, NAR licensees and other NAR-contracted parties.
Over time, users will also benefit by easily being able to identify a REALTOR® simply by a web site URL or e-mail address that ends in .REALTOR. REALTORS® in turn will benefit from the increased user awareness of the .REALTOR gTLD.
1. The goals of the .REALTOR gTLD in terms of areas of specialty, service levels and reputation.
The REALTOR® mark is associated with professionalism in the provision of real estate services, and specifically with membership in the National Association of REALTORS® and adherence with the strict Code of Ethics set forth by NAR. It is NAR's goal to continue such association under operation and use of the .REALTOR gTLD. In this regard, NAR anticipates that the same level of specialty associated with REALTOR® in the non-digital world, the same level of service provided in association with the REALTOR® mark in the non-digital world, and the same level of reputation associated with the REALTOR® mark in the non-digital world, will continue in the .REALTOR gTLD.
A REALTOR® is associated in a consumer's mind with membership in NAR and especially in connection with the provision of professional real estate services by those members. Use of a .REALTOR second level domain, under the stewardship of NAR, and particularly when the second level domain identifies a particular REALTOR®, should bring forth the same association with the same connotation in the mind of the consumer.
Similarly, the reputation of a REALTOR® is that of an ethical real estate professional who is a member of NAR. One area of reputation that all REALTORS® share is their Pledge of Performance and Service, which include the following elements:
a) To protect and promote their clients' interests while treating all parties honestly.
b) To refrain from exaggeration, misrepresentation, or concealment of pertinent facts related to property or transactions.
c) To not provide professional services where they have any present or contemplated interest in property without disclosing that interest to all affected parties.
d) To make sure that contract details are spelled out in writing and that parties receive copies.
e) To give equal professional service to all clients and customers irrespective of race, color, religion, sex, handicap, familial status, or national origin.
f) To be knowledgeable and competent in the fields of practice in which they engage or they get assistance from a knowledgeable professional, or disclose any lack of expertise to their client.
g) To paint a true picture in their advertising and in other public representations.
h) To not engage in the unauthorized practice of law.
i) To willingly participate in ethics investigations and enforcement actions.
j) To make only truthful, objective comments about other real estate professionals.
Use of a .REALTOR second level domain, under the stewardship of NAR, and particularly when the second level domain identifies a particular REALTOR®, should evoke the same reputation in the mind of the consumer.
2. What the .REALTOR gTLD will add to the current space in terms of competition, differentiation and innovation.
Creation of .REALTOR will provide competition to existing TLD's in the form of a new name space for registration of REALTOR®-related domain names (such as, for example, providing a REALTOR® with the ability to acquire their name as a domain name in .REALTOR).
Over time, NAR anticipates a single dedicated name space under the unique .REALTOR gTLD, in combination with the reputation and professionalism users associate with the REALTOR® brand, will resonate with users of the Internet to create differentiation that otherwise could not exist in current gTLD's. Further, provision of the .REALTOR gTLD as a trusted, valued space due to NAR/REALTOR-related registration restrictions will differentiate .REALTOR from other, untrusted TLD's. Association of the mark "REALTOR" in the minds of consumers with membership in NAR and provision of professional real estate services will differentiate .REALTOR from other TLD's which do not benefit from such consumer association, whether by the generic or descriptive nature of the TLD itself, or by association of the TLD with products and/or services unrelated to the real estate industry, or related to the real estate industry but not associated with membership in NAR.
While it is difficult to predict in exact terms what future innovation may occur as a result of the existence of the .REALTOR gTLD, we expect REALTORS®, led by NAR, to demonstrate the same capacity to innovate and adapt to new media as they have shown for over one hundred years. One possible example of this innovation which NAR intends to explore is the option of providing a hierarchical and intuitive framework for the .REALTOR namespace by using geographical identifiers as second-level domain names. Such framework could provide an online, single-source identifying function, allowing consumers to locate and engage REALTORS® within domain-specified geographic areas.
3. User experience goals of the .REALTOR gTLD.
A goal of .REALTOR is for users to experience robust DNS industry standards for technical back-end operations, including but not limited to near 100% uptime; timely zone file dissemination; searchable WHOIS capabilities; and additional security measures such as for DNS Security Extensions (DNSSEC).
Over time, an additional goal is for users to experience .REALTOR websites as trusted, valued sources for professional real estate related information, and particularly information related to REALTORS® themselves. One goal is to promote REALTORS® to use their "name.REALTOR" website to promote their REALTOR® services, such as home listings and other professional real estate services. Over time, the goal is to encourage users to associate a .REALTOR domain name with a particular REALTOR®, so that the user is conditioned to go to "name.REALTOR" to access that particular REALTOR's services without having to search for the website or obtain the URL from another source, such as a newspaper advertisement or a "for sale" sign on a residential yard. The goal is to make accessing a REALTOR's on-line presence intuitive and simple for users.
A goal NAR intends to explore is to provide REALTOR® listings at domains which are associated with geographic and/or subject matter terms. Over time, users desiring to contact a REALTOR® in a specific area, or who provides services in a particular type of real estate (such as, for example, commercial properties), will be conditioned to navigate to "geographic.REALTOR" or "subjectmatter.REALTOR" in order to obtain the contact information and URL of an appropriate REALTOR®. The goal is to make finding a REALTOR® on-line as simple as knowing what type of REALTOR® (or where) the user is looking.
4. Intended registration policies in the .REALTOR gTLD in support of the goals listed above.
Consistent with NAR's mission/purpose for the .REALTOR gTLD, NAR will determine, in its sole discretion, who may register domains in .REALTOR, and only NAR, REALTORS®, NAR members, NAR affiliates (including societies and counsels), NAR licensees and parties otherwise in a contractual relationship with NAR relating to use of the REALTOR® mark will be permitted such registration. To the extent a registrant/REALTOR® lapses in membership as a REALTOR®, or a registrant/NAR member ceases to be an NAR member, or a registrant/NAR affiliate ceases to be an NAR affiliate, or a registrant/NAR licensee ceases to be an NAR licensee, or a registrant/NAR contracted-party ceases to be an NAR contracted party, registration of the affected domain will have to be withdrawn. NAR will also determine, in its sole discretion, how domains in .REALTOR may be used.
During initial operation of the .REALTOR gTLD, NAR may elect, in its discretion as the steward of the REALTOR® brand, to still further restrict who will be permitted registration in .REALTOR, and to provide other policies and practices relating to registration and use of domains in .REALTOR, which are reasonably necessary for the management, operations and purpose of the gTLD, consistent with NAR's vested rights in, and in protection of, the REALTOR® mark, so long as any such restrictions, policies or practices are consistent with the mission/purpose of .REALTOR and the restrictions on registration set forth above. Any such restrictions, policies or practices will be implemented so that the .REALTOR gTLD can be launched and initially operated in a controlled manner, granting the gTLD the opportunity to fulfill its stated mission(s)/purpose(s), and allowing NAR the opportunity to study use of the gTLD and user adoption of the gTLD. Any such restrictions, policies or practices will also allow NAR the ability to explore and implement user experience goals noted above and to find ways of achieving the missions/purposes identified above, such as provision of REALTOR® listings at non-reserved geographic .REALTOR domains.
NAR will periodically review progress and adoption of the .REALTOR gTLD with an eye towards considering modification or removal of any such initial operation restrictions, policies or practices. NAR may choose to never remove these restrictions, policies and practices. Alternatively, NAR may choose, in its sole discretion as the steward of the REALTOR® mark, to allow registrations in .REALTOR to REALTORS®, NAR members, NAR affiliates, NAR licensees or NAR contracted parties as set forth herein.
As expanded operations under the .REALTOR gTLD are contemplated (if indeed any such expansions are contemplated), NAR - in its sole discretion as the steward of the REALTOR® mark - may add, delete, amend or otherwise modify registration restrictions, policies and practices, in support of the goals listed above, and consistent with NAR's ownership of REALTOR®. NAR may adopt use policies consistent with the principles set forth herein and further consistent with their stewardship of the REALTOR® mark.
5. Measures for protecting the privacy and confidentiality of registrants and users.
Applicant does not at this time propose any measures for protecting the privacy of confidential information of registrants or users of .REALTOR domain names, outside of what is required under applicable statute, contract or law.
6. Outreach and communications which will help achieve projected benefits.
The primary outreach and communications that will occur for .REALTOR will be through the National Association of REALTORS®, the largest trade association in North America. Through a combination of radio, television, print, and Web advertisements, as well as a syndicated radio show, NAR educates consumers and the media about everything from market conditions to hiring contractors, and then some. Over time, we expect these existing channels of communication to produce widespread awareness for .REALTOR.×
Operational Rules and Cost Benefits
Consistent with the mission/purpose of the .REALTOR gTLD, only NAR, REALTORS®, NAR members, NAR affiliates, NAR licensees and parties otherwise in a contractual relationship with NAR relating to use of the REALTOR® mark, will have an opportunity to register and/or use domain names in .REALTOR;... Read more
It is NAR's intent to operate .REALTOR as a restricted gTLD, at least as compared to open, unrestricted TLD's such as .com and .net, consistent with its stated mission/purpose and employing the registration restrictions set forth herein. The restricted nature of the gTLD will help eliminate or minimize social costs, as registrants will be limited to individuals or entities which have an established relationship with NAR, and over which NAR maintains stewardship of use of NAR's REALTOR brand.
Further, the .REALTOR gTLD implicates use of NAR's REALTOR® brand, for which NAR has been steward for a century, ensuring that use of the REALTOR® mark, through membership or otherwise, is consistent with the services and membership associated with the mark. NAR will bring its well-established stewardship of the mark to the gTLD, further minimizing or eliminating social costs as compared to users/operators of unrestricted gTLD's, which have no such brand management concerns.
1. Resolving multiple applications for a particular domain name.
NAR anticipates that the bulk of multiple applications for a particular domain name will be resolved on a first-come, first-serve basis. Due to NAR's vested rights in the REALTOR® brand, resolution of any contention over a .REALTOR domain name must be consistent with REALTOR® brand guidelines set forth by NAR and the mission/purpose of the .REALTOR gTLD.
In the event of multiple applications for a particular domain name in a request for proposal (RFP) process, NAR will review the applications in light of the mission/purpose of the .REALTOR gTLD and NAR's stewardship of the .REALTOR brand, and explore contention resolution options between the applicants consistent with such mission/purpose and stewardship. In the event multiple applicants are not distinguishable in light of the mission/purpose of the gTLD and in light of NAR's stewardship of the REALTOR® brand, NAR will likely explore resolving the contention via an auction process. Any such auction would be performed by an experienced domain auction provider under best auction practices.
2. Cost benefits for registrants in the .REALTOR gTLD.
It is likely that NAR will provide one or more introductory discounts during initial operations of the .REALTOR gTLD, and NAR will review the results of any such discount(s) to determine if further discounts or other advantageous pricing should be implemented. One type of introductory discount NAR intends to explore is subsidizing the first year registration fee in .REALTOR to NAR members. If offered, NAR plans to make its members aware of the promotional opportunity in the new .REALTOR gTLD through its existing channels, which will also have the added benefit of creating general awareness for the existence of the new .REALTOR gTLD.
3. Price escalation.
NAR does not intend to make contractual commitments to registrants regarding the magnitude of price escalation.×
Is this a Community-based TLD?
Is this a Geographic-based TLD?
Protection of Geographic Names
In responding to the issues indicated in Question 22, Real Estate Domains LLC ("RED") has considered GAC advice set forth at https://gacweb.icann.org/display/gacweb/New+gTLDs and... Read more
Initial Reservation of Country and Territory Names
RED is committed to initially reserving, at no cost to governments, public authorities or inter-governmental organizations, the country and territory names contained in the internationally recognized lists described in Article 5 of Specification 5 attached to the New gTLD Applicant Guidebook Draft New gTLD Registry Agreement at the second level and at all other levels within the .REALTOR generic top-level domain (gTLD) at which RED will provide for registrations. Specifically, RED will reserve:
1. The short form (in English) of all country and territory names contained on the ISO 3166-1 list, as updated from time to time, including the European Union, which is exceptionally reserved on the ISO 3166-1 list, and its scope extended in August 1999 to any application needing to represent the name European Union, http://www.iso.org/iso/support/country_codes/iso_3166_code_lists/iso-3166- 1_decoding_table.htm - EU;
2. The United Nations Group of Experts on Geographical Names, Technical Reference Manual for the Standardization of Geographical Names, Part III Names of Countries of the World; and
3. The list of United Nations member states in 6 official United Nations languages prepared by the Working Group on Country Names of the United Nations Conference on the Standardization of Geographical Names.
To the extent Article 5 of Specification 5 of the final version of the New gTLD Registry Agreement is amended to include additional country, territory or other geographic identifiers, RED will similarly initially reserve all such names.
It is RED's intent to initially reserve the names mentioned above by blocking them from registration at the registry level (for example, RED's back end provider, Verisign, would block the names from registration), but RED may use any other method for initially reserving the names as not prohibited by the final version of the New gTLD Registry Agreement, such as, for example, registering such names in its own name or the National Association of REALTOR's ("NAR") name in order to withhold them from delegation or use.
NAR Use of Geographical Identifiers
It is often said that the three most important factors in the sale of real estate are location, location and location. The term "REALTOR" is used to identify a real estate professional who is a member of NAR, and as real estate is inherently geographic in nature, consumers have come to expect that REALTORS generally practice in geographic areas regarding the real estate in such area. As such, if a consumer desires to engage the services of a REALTOR, the geographic area in which the REALTOR practices would be of importance in selecting a REALTOR. NAR represents approximately one million REALTOR members practicing in numerous geographic locations.
Because of the importance in geographical identification in helping consumers locate real estate and find a REALTOR, RED and NAR intend to explore the option of providing a hierarchical and intuitive framework for the .REALTOR namespace by using geographical identifiers as second-level domain names. RED and NAR believe the use of geographical identifiers to the left of the gTLD and as part of the domain name itself will have a direct and material impact on consumer adoption, REALTOR adoption and search engine algorithms, along with corresponding query results. In addition, such naming conventions are intuitive and practiced by direct navigation Internet users. RED and NAR believe that .REALTOR may provide an online, single-source identifying function, allowing consumers to locate and engage REALTORS within domain-specified geographic areas. As ICANN has largely premised this new gTLD round on promoting innovation, RED and NAR would like to determine if this type of hierarchical and intuitive use of second-level domain names within a gTLD provides increased consumer functionality.
RED and NAR recognize that there is concern regarding misuse of geographical identifiers in the international, regional and national levels. RED and NAR, acting as responsible global businesses, seek to avoid business practices that could potentially mislead consumers and misuse geographical identifiers. RED and NAR believe that it is important to be able to use geographical identifiers in a fair and non-misleading manner, as such use can benefit Internet users and consumers as proposed in .REALTOR's business model.
RED's and NAR's intent is to consider using non-reserved geographic identifiers as part of a hierarchical and intuitive framework in a fair and non-misleading manner to help consumers navigate the .REALTOR namespace. One option that may be considered is creation of GeographicLocation.REALTOR website(s) which include listings of REALTORS who practice in such "GeographicLocation." RED and NAR are committed to operating the .REALTOR namespace in a manner that minimizes potential consumer confusion, and will actively work with others in the ICANN community regarding any future policy development in this area.
Alleged Abuses of Geographic Names
RED does not anticipate any disputes with governments or public authorities arising in connection with the registration and use of geographic names within the .REALTOR gTLD based upon its proposed use set forth in Answer 18 of this application and the statements made herein. Nevertheless, RED and NAR are committed to working with governments, public authorities, or IGOs to quickly resolve any such potential disputes, and as such ensure that such governments, public authorities and IGO's will at minimum have access to .REALTOR's abuse prevention procedure(s) and rights protection mechanisms set forth in answers to Questions 28 and 29 of this Application in order to ensure an ability to address alleged abuses of names with national or geographic significance at the second level of .REALTOR.
Potential Future Release of Initially Reserved Names
RED looks forward to collaborating with other new gTLD Registry Operators in potentially working with the GAC and ICANN to explore processes that could permit the release of initially reserved country names, such as Registry Service Evaluation Processes (RSEP) requests that have been filed by existing gTLD Registry Operators in releasing previously reserved domain names.
Creation and Updating the Policies
Should the need arise in the future for the creation or updating of the policies regarding this class of domain names, RED will act in an open and transparent manner to develop such a policy and/or recommendation.
RED is also committed to the ongoing review and updating of these lists to prevent the misleading use of geographical identifiers. Consistent with this commitment, RED intends to participate in any ongoing ICANN policy discussion regarding the protection of geographic names within the DNS.