.ott Domain

The .ott extension is a three-letter restricted namespace from ICANN's 2012 New gTLD Program. The string is the standard industry abbreviation for over-the-top content delivery — video and audio streamed directly over the internet rather than through a traditional broadcast or cable operator — which makes it a technical category term rather than a coined mark.

Use relates to streaming technology and media distribution destinations. Registration is closed to the public and the extension carries no aftermarket. Industry abbreviations occupy contested ground: they are descriptive to anyone inside the sector while reading as arbitrary to everyone else, which is exactly the ambiguity that made short technical strings difficult to categorise in the round.