.retirement Domain

The .retirement string names an entire financial planning category, applied for in ICANN's 2012 New gTLD Program. Descriptive terms of this kind carry high commercial search intent — retirement planning keywords sit among the more valuable in financial services paid search — which is precisely what made them attractive and what made granting them contentious.

The category also has an unusually broad legitimate constituency: pension providers, advisers, government schemes, and retirement communities all describe their work with this word. The extension is not currently active in the DNS root zone and is not available for registration by any party, leaving an established category without a dedicated namespace at the top level.