ProMark Brands Inc.
H.J. Heinz Company
2541 North Stokesberry Place
18.1 Mission and Purpose of .KETCHUP ProMark Brands Inc. ("ProMark"), a subsidiary of H.J. Heinz Company ("Heinz"), has filed this application for a .KETCHUP gTLD with the intention of bringing to market a trusted, hierarchical, and intuitive namespace for consumers to access content related to... Read more
18.2 How do you expect that your proposed gTLD will benefit registrants, Internet users, and others? ProMark believes that a proposed .KETCHUP gTLD has the potential to offer the following benefits to Internet users and consumers: -Establish a trusted source of information and an online hub for... Read more
18.3 What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? ProMark's proposed operating rules to limit registration to Heinz and its qualified subsidiaries and affiliates will... Read more
22 ProMark Brands Inc. Has Properly Researched This Topic ProMark Brands Inc. ("ProMark") is keenly aware of the sensitivity of national governments in connection with protecting country and territory identifiers in the Domain Name System (DNS). In preparation for answering this question, ProMark... Read more
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