.hims Domain

The .hims domain extension serves Hims, a company offering telehealth and consumer health services. Health-related services are sensitive, and customers need to know a site or message is genuine. A brand extension helps reduce phishing and impersonation under generic extensions. The extension was applied for by Hims, Inc.

Hims & Hers can use the extension for internal corporate infrastructure as well as customer-facing sites and services tied to its telehealth and consumer health offerings. Because registration is limited to Hims & Hers and its affiliates, every address under it comes from Hims & Hers itself. That lets Hims organize and authenticate its websites and email in one recognizable place. For Hims & Hers, the extension is a long-term asset that grows with its business and keeps customers on genuine Hims addresses.