Design and send beautiful and professional company-branded emails to large audiences using Gmail email marketing tools.

Get Started for FREE (Available with Business Standard and Enterprise editions)

How to Send Mass Email Marketing from Gmail

  • Design your email through Gmail's provided templates and customize step 1
    Design Your Email Select from a set of email marketing templates for Gmail and customize the template with your logo, brand colors, images, text, buttons, links, and more.
  • Choose your audience with multi-send mode turned on step 2
    Choose Your Audience Turn on multi-send mode and add up to 1,500 recipients in the "To" field. Each contact will receive a separate email and won't know who else you emailed.
  • Stay organized by managing conversations step 3
    Stay Organized Add 1 recipient in the "Cc" or "Bcc" field to get a copy of every outgoing email. Replies will show in separate threads, making it easier to manage conversations.

Personalize Your Emails

You can personalize multi-send emails with the recipient's first name, last name, full name, and email address. Google will fill in the values saved in your Google Contacts, and you can enter a default value if a recipient has no information saved. For example, "Hi @firstname" can be "Hi friend."

Personalize your emails with recipient contact info

See a Preview Before You Hit Send

Send a test email to yourself before you send an email to your entire audience. If your draft has personalized tags, the preview email will show you the values for the first recipient on your list.

See a preview before you hit send to test your mass emailing marketing

Give Your Recipients a Way to Opt-Out

By default, multi-send emails include an unsubscribe link unique to each recipient—anyone who unsubscribes will be automatically excluded from your future multi-send emails.

You never want someone to unsubscribe from your emails, but it is a requirement in many countries and regions when sending commercial emails.

Try Email Marketing for Small Business for Free

Gmail's small business email marketing tools are available with Google Workspace Business Standard and Enterprise editions. We've partnered with Google to let you try Google Workspace free for one month.

Get Started for FREE

More Ways to Use Google Apps for Business

  • Google Workspace app icon for Drive
    Shared Drives File Sharing for Teams Learn More
  • Google Workspace app icon for Calendar
    Appointment Scheduling Client-Friendly Booking System Learn More
  • Google Workspace app icon for Gmail
    Gmail Aliases & Groups Group Email Addresses Learn More

What's Included with Google Workspace

Get a custom email address ([email protected]) along with your go-to apps like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, and more.

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