You can personalize multi-send emails with the recipient's first name, last name, full name, and email address. Google will fill in the values saved in your Google Contacts, and you can enter a default value if a recipient has no information saved. For example, "Hi @firstname" can be "Hi friend."
Send a test email to yourself before you send an email to your entire audience. If your draft has personalized tags, the preview email will show you the values for the first recipient on your list.
By default, multi-send emails include an unsubscribe link unique to each recipient—anyone who unsubscribes will be automatically excluded from your future multi-send emails.
You never want someone to unsubscribe from your emails, but it is a requirement in many countries and regions when sending commercial emails.
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