.got

Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

The mission of the .GOT registry is:
To provide a unique and dedicated platform for Amazon while simultaneously protecting the integrity of its brand and reputation.
A .GOT registry will:
• Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
• Provide Amazon a further platform for innovation.
• Enable Amazon to protect its intellectual property rights.×

The .GOT registry will benefit registrants and internet users by offering a stable and secure foundation for online communication and interaction.

What is the goal of your proposed gTLD in terms of areas of specialty, service levels or reputation?
Amazon intends for its new .GOT gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction. The .GOT registry will be run in line with current industry standards of good registry practice.
What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?
Amazon values the opportunity to be one of the first companies to own a gTLD. A .GOT registry will:
• Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
• Provide Amazon a further platform for innovation.
• Enable Amazon to protect its intellectual property rights.
What goals does your proposed gTLD have in terms of user experience?
Amazon intends for its new .GOT gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction.
Provide a complete description of the applicant's intended registration policies in support of the goals above
Amazon's Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy. The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .GOT domain name, and (iii) the dispute resolution policies for the .GOT gTLD. Amazon will continually update the Domain Management Policy as needed to reflect Amazon's business goals and, where appropriate, ICANN consensus policies.
Registration of a domain name in the .GOT registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration. All domains in the .GOT registry will remain the property of Amazon.
For example, on the rules of eligibility, each applied for character string must conform to the .GOT rules of eligibility. Each .GOT name must:
• be at least 3 characters and no more than 63 characters long
• not contain a hyphen on the 3rd and 4th position (tagged domains)
• contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
• start and end with an alphanumeric character, not a hyphen
• not match any character strings reserved by ICANN
• not match any protected country names or geographical terms
Additionally:
• Internationalized domain names (IDN) may be supported in the .GOT registry at the second level.
• The .GOT registry will respect third party intellectual property rights.
• .GOT domains may not be delegated or assigned to third party organizations, institutions, or individuals.
• All .GOT domains will carry accurate and up-to-date registration records.
Amazon's Intellectual Property group reserves the right to revoke a license to use a .GOT domain name, at any time, if any use of a .GOT domain name violates the Domain Management Policy.
Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?
Yes. Amazon will implement appropriate privacy policies respecting requirements of local jurisdictions. For example, Amazon is a participant in the Safe Harbor program developed by the U.S. Department of Commerce and the European Union.
Describe whether and in what ways outreach and communications will help to achieve your projected benefits?
There is no foreseeable reason for Amazon to undertake public outreach or mass communication about its new gTLD registry because domains will be provisioned in line with Amazon's business goals.×

Amazon intends to initially provision a relatively small number of domains in the .GOT registry to support the business goals of Amazon. These initiatives should not impose social costs of any type on consumers.
How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?
Applications from Amazon and its subsidiaries for domains in the .GOT registry will be considered by Amazon's Intellectual Property group and allocated in line with Amazon's business goals. The .GOT registry will not be promoted by hundreds of registrars simultaneously, so there will not be multiple-applications for a particular domain.
Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).
Domains in the .GOT registry will be provisioned to support the business goals of Amazon. Accordingly, "cost benefits" may be explored depending on the business goals of Amazon. Amazon shares the goals of enhancing customer trust and choice.
The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?
The Domain Management Policy will include the costs and benefits of Amazon's unique and dedicated platform for stable and secure online communication and interaction.×

Amazon EU S.à r.l., with support of its ultimate parent company, Amazon.com, Inc. (collectively referred to in this response throughout as "Amazon"), is committed to managing the .GOT registry in full compliance with all applicable laws, consensus policies, ICANN guidelines, RFCs and the Specifications of the Registry Agreement. In the management of domain names in the .GOT registry, based on GAC advice and Specification 5, Amazon intends to block from initial registration those country and territory names contained in the following lists:

1. The short form (in English) of all country and territory names contained on the ISO 3166- 1 list, as updated from time to time, including the European Union; and
2. The United Nations Group of Experts on Geographical Names, Technical Reference Manual for the Standardization of Geographical Names, Part III Names of Countries of the World; and
3. The list of United Nations member states in 6 official United Nations languages prepared by the Working Group on Country Names of the United Nations Conference on the Standardization of Geographical Names.

The process for reserving these names, and hence blocking them from registration, will be agreed to with our technical service provider Neustar.

Because the .GOT registry will be a single entity registry and for purposes which serve Amazon's strategic business aims, the reserved names cannot be offered to Governments or other official bodies for their own use as this would conflict with the mission and purpose of the gTLD. However, for the same reason, they will not be offered to third parties.

The .GOT registry only provides for the registration of names at the second level. No third level domains will be delegated at the registry level. It is consistent with GAC advice that Amazon may choose to create sub domains using country names or abbreviations at the third level. For example, Amazon may register information.got and its internal users may create sub domains such as us.information.got or uk.information.got.

Amazon may also use a folder structure to represent country names in its URLs, while the block exists at the second level. For example, information.got/germany or information.got/uk.

We imagine that over time, there will be demand from brand gTLDs leading to the development of a standardized process for requesting GAC review and ICANN approval for the release of country and territory names for registration by the Registry Operator when the registry is a single entity registry. When such a process is in place, Amazon expects to apply for the release of country and territory names within .GOT.×