.eat Domain Names

Google Registry's new domain name for food, restaurants and eating.

www.
Available for 21.99 USD / yr during General Availability

Now available for registration!

Select your preferred launch phase.

General Availability Pre-Order Pre-order your domain name today in any launch phase
Starting at 21.99 USD

You have the option to pre-order your domain name in any launch phase, and we will automatically submit it for registration when the phase begins. If you prefer to avoid early registration fees associated with Sunrise and Early Access, we recommend registering a General Availability pre-order for the best chance of securing your domain name when it becomes available for registration.

* All launch dates and pricing are subject to change per registry operator policies. Purchases made in any pre-General Availability launch phase are non-refundable, or subject to a cancellation fee, unless purchase is made in an earlier phase by you or another party, the name is denied due to registration by another party, registration is prohibited due to policy, or requirements cannot be met. In most cases, application fees are not refundable for any reason.

Sunrise (Trademark Holders) Trademark Holders only
01 Sep 2026 16:00 UTC
to
10 Nov 2026 15:59 UTC
Starting at 24.99 USD

This phase is for trademark holders who have verified their trademark with the Trademark Clearinghouse (TMCH). You must submit a valid SMD file issued by the TMCH to register a domain during this phase.

Domain names will be allocated on a first come first serve (FCFS) basis. Certain names may be reserved or considered premium names.

* All launch dates and pricing are subject to change per registry operator policies. Purchases made in any pre-General Availability launch phase are non-refundable, or subject to a cancellation fee, unless purchase is made in an earlier phase by you or another party, the name is denied due to registration by another party, registration is prohibited due to policy, or requirements cannot be met. In most cases, application fees are not refundable for any reason.

Landrush (Early Access Program)
10 Nov 2026 16:00 UTC
to
17 Nov 2026 15:59 UTC

Gain early access if you don’t qualify for Sunrise. The most sought-after domain names will most likely be sold during this phase.

Domains will be awarded on a first come first served (FCFS) basis. Certain names may be reserved or considered premium names.

Setup fees are non-refundable during this phase if registration is successful.

Contact [email protected] or call +1(760) 444-8674 for any further questions about registering during this phase.

* All launch dates and pricing are subject to change per registry operator policies. Purchases made in any pre-General Availability launch phase are non-refundable, or subject to a cancellation fee, unless purchase is made in an earlier phase by you or another party, the name is denied due to registration by another party, registration is prohibited due to policy, or requirements cannot be met. In most cases, application fees are not refundable for any reason.

General Availability
Begins
17 Nov 2026 16:00 UTC
Starting at 21.99 USD

General Availability is not open yet.

The .eat domain is in its launch phase and will reach General Availability on 17 Nov 2026. During each launch, priority registration phases, including a dedicated phase for trademark holders, are available. If you are keen on securing a specific .eat domain name, you have the opportunity to register it prior to General Availability.

We recommend Pre-Ordering to get a timely submission of your General Availability request.

* All launch dates and pricing are subject to change per registry operator policies.

Order your .eat domain now

.eat opens in three phases, and every one of them is first come, first served. Search your domain now to get your place in line now, and we will submit your order the moment your phase opens.

Sunrise, from September 1. For trademark holders. You will need a validated SMD file from the Trademark Clearinghouse, and our team can help you get one.

Early Access, from November 10. Open to everyone. Pay a one-time fee on top of the registration price to register before general availability. The fee drops each day of the week, and so do your chances on the names everyone wants.

General Availability, from November 17, 2026. Open to everyone at standard pricing, and the phase most people register in. Pre-Order your domain ahead of time, and we submit it to the registry the moment the phase opens. You are not charged until the name is successfully registered, so there is no reason to wait up and try to catch it yourself.

We cannot guarantee any particular name, because it can be taken in an earlier phase or by another registrar.

About .eat

Country flagLogo for .eat Domain

Register a .eat domain and give your restaurant, food brand, delivery platform, or recipe blog an address that matches what it does. From neighborhood restaurants to global food brands to food bloggers building a following, .eat puts your business exactly where hungry visitors expect to find it.

A .com makes people guess what you do. .eat says it in three letters, and it still fits on a table tent, a napkin, a van door or a QR code. If your food is worth telling a friend about, .eat is the part of the address they will actually remember.

Why register a .eat domain?

Short enough to say out loud. A guest reads a table tent once. Three letters survive being repeated across a table, printed on a receipt, or scanned off a window.

Nothing is taken yet. .eat opens from empty, so the name your restaurant actually wants has a real chance of being free. That stopped being true in .com a long time ago.

Wordplay that does the marketing for you. HEARTB.EAT, GR.EAT and TR.EAT read as words rather than web addresses.

Secure by requirement. HTTPS is required on every .eat website, the same rule Google Registry set for .app and .dev. No .eat site goes live without a certificate.

DNSSEC is available for .eat domain Private Registration is available for .eat domain

Available names showcase

A sample of names that illustrate how a .eat can be used.

  • Name Who it suits
  • Pinos.eat An independent restaurant using its own name
  • Order.eat A delivery service or online ordering brand
  • Food.eat The broadest, most universally searched term in the category
  • Gr.eat A review site, a city guide or an awards program
  • Tr.eat A bakery, dessert shop or catering business
  • Loveto.eat A butcher, a smokehouse or a steakhouse
  • Ordernow.eat A consumer-facing dining app or reservation brand
  • Restaurant.eat Directly names the core vertical with strong commercial/directory intent
  • Dine.eat Short, punchy, doubles as a verb, clean for a consumer-facing dining app or reservation brand

Frequently asked questions about .eat

What is a .eat domain?
A generic top-level domain approved by ICANN and operated by Google Registry. It works like a .com, and it is intended for food, restaurants and eating.
Who can register a .eat domain?
Anyone. Individuals and businesses can both register, with no eligibility requirements once general availability opens.
How much does a .eat domain cost?
Registration is $21.99 per year and renewal is $27.99 per year. Sunrise registration is $24.99 per year. Early Access adds a one-time fee on top, which drops each day of that week and is shown on the page.
When can I register a .eat domain?
Sunrise runs from September 1 to November 9, 2026 for trademark holders. General availability opens November 17, 2026 and is open to everyone.
Do I need a trademark to register a .eat domain?
Only for Sunrise. Early Access and general availability are open to anyone. Your trademark must match the domain name you are registering.
Why does .eat require HTTPS?
It is a registry policy rather than a recommendation. Google Registry requires HTTPS across .eat, the same way it does for .app and .dev. Set up HTTPS serving before you point a .eat name at a live site.
What is the Trademark Claims notice?
If you register a name that matches a record in the Trademark Clearinghouse, you get a warning before the registration completes and the trademark holder is notified afterward. For .eat, this runs indefinitely.
Will a .eat domain improve my search rankings?
Not on its own. A new domain name carries no inherent ranking advantage. What it does is make the address shorter and easier to say, which affects how many people remember it and type it correctly.
How is .eat different from .rest, .menu or .food?
Those three have been available for years, so the good names are largely gone. .eat opens from empty, and it is shorter than all three, which matters on print and signage.
Who operates .eat?
Google Registry, the operator behind .app, .dev, .page and .new.
Which launch phase should I choose?

The decision depends on whether you have a registered trademark and your budget. If you have a registered trademark, the Sunrise phase is ideal, but you'll need to register your trademark with the Trademark Clearinghouse (TMCH). Our team can assist you with that process. On the other hand, if you don't have a trademark and are willing to pay extra to secure your desired domain name, Early Access is the recommended phase. Early Access follows a scheduled pricing structure, with earlier days being pricier and costs decreasing significantly in later days. In the last stage of the launch, General Availability, domain names are accessible to the public on a first-come, first-served basis.

If you're still uncertain about which launch phase to register in, take a look at our Launch Phase Infographic, designed to assist you in making an informed decision.

What are the standard launch phases of a new domain launch?

Sunrise - This initial phase is exclusively for trademark holders registered with the Trademark Clearinghouse, allowing them priority registration.

Early Access - Open to everyone, the Early Access phase permits individuals the opportunity to secure a domain name by paying a fee before General Availability. Early Access typically lasts for seven days, with registration fees decreasing throughout the week, along with your odds of securing a specific name as the week progresses.

General Availability - During this phase, any available domain name can be registered by anyone. General Availability Pre-Orders will be automatically processed once the phase begins, offering the best opportunity to secure your preferred domain name.

Does a pre-order guarantee the registration of my domain name?
When a phase begins, we instantly submit pre-ordered domain names for registration. However, it's important to note that several factors may impact your ability to secure your desired domain. It's possible that your chosen name could be registered in an earlier phase or by another registrar. Nevertheless, we have a remarkable track record of successfully registering domain names before others.
Are there requirements, documents, or information needed for .eat?
.eat is a more secure domain, meaning that HTTPS is required for all .eat websites. In order for it to work properly in browsers you must first configure HTTPS serving.

Technical information for .eat

  • TLD .eat
  • Type gTLD
  • Registration 21.99 USD / year
  • Renewal 27.99 USD / year
  • Transfer 21.99 USD / year | Transfer in your .eat
  • Time to Register A registration time frame will be available once .eat launches.
  • Registration Period 1 year(s)
  • Renewal Grace Period 40 days
  • Redemption Period 30 days
  • Private Registration Available
  • DNSSEC Supported | Learn how to add DNSSEC
  • Trustee/Proxy Service No
  • Blocking Service Part of the GlobalBlock Service | Learn more
    Block Registrations on your trademark in .eat and each of Google Registry's
  • Individuals can register Yes
  • Businesses can register Yes
  • Registry Google Registry
  • Information updated 2026-09-15

See all .eat domain help and technical information.