.free is one of the new proposed generic top-level domains (gTLD). It is a unique in that the dotFree Group s.r.o plans to allow anyone in the world to register this domain at no cost, hence the name .free. They believe that domains names should be free to anyone on the planet who has access to the Internet with no restrictions or ads. According to the dotFree Group's website .free is the independent top-level domain for the "second billion" of Internet users worldwide. Sites in the .free domain will improve information transmitting and interaction between people all over the world. It will also encourage innovation and development. .free mission is to provide every individual, company and organization an identity on the Internet at no cost.