Order your .fly domain now

.fly opens in three phases, and every one of them is first come, first served. Search your domain now to get your place in line now, and we will submit your order the moment your phase opens.

Sunrise, from September 1. For trademark holders. You will need a validated SMD file from the Trademark Clearinghouse, and our team can help you get one.

Early Access, from November 10. Open to everyone. Pay a one-time fee on top of the registration price to register before general availability. The fee drops each day of the week, and so do your chances on the names everyone wants.

General Availability, from November 17, 2026. Open to everyone at standard pricing, and the phase most people register in. Pre-Order your domain ahead of time, and we submit it to the registry the moment the phase opens. You are not charged until the name is successfully registered, so there is no reason to wait up and try to catch it yourself.

We cannot guarantee any particular name, because it can be taken in an earlier phase or by another registrar.

About .fly

Country flagLogo for .fly Domain

Register a .fly domain and say what you do before anyone reads a word of your website. It is built for everything that leaves the ground. Airlines and charter operators, flight schools and instructors, travel agencies and tour operators, drone and aerial survey companies, skydiving and paragliding outfits, and the maintenance shops and ground crews that keep all of it moving.

There is no eligibility paperwork and no accreditation to prove. Individuals and businesses can both register. Where a .com describes a company, .fly describes the trip, and it reads the same way on a hangar sign, a booking link or a business card.

Why register a .fly domain?

Open to everyone. No accreditation, no membership, no verification. If you are in the business of flying, you can register one.

It finishes the sentence. LEARN.FLY and BOOK.FLY read as instructions. A name that tells someone what to do next works harder than one that only says who you are.

Wordplay the whole industry can use. DRAGON.FLY, BUTTER.FLY and MAY.FLY are real words with a web address hiding inside them.

Secure by requirement. HTTPS is required on every .fly website, the same rule Google Registry set for .app and .dev. No .fly site goes live without a certificate.

DNSSEC is available for .fly domain Private Registration is available for .fly domain

Available names showcase

A sample of names that illustrate how a .fly can be used.

  • Name Who it suits
  • Learn.fly A flight school or an instructor
  • Book.fly A booking engine or a travel agency
  • Charter.fly A private charter or air taxi operator
  • Dragon.fly A drone or aerial survey company
  • Why.fly A campaign, a comparison site or a challenger brand
  • Butter.fly A brand that wants the word more than the industry
  • Go.fly A tour operator or a travel marketplace
  • Travel.fly Broadest category term in the list, huge search volume, works for any travel-adjacent business, not just airlines
  • Flight.fly Strong fit for booking engines or airline-adjacent products
  • Booking.fly Positions well for OTAs, travel agencies, or booking-flow products

Frequently asked questions about .fly

What is a .fly domain?
A generic top-level domain approved by ICANN and operated by Google Registry. It works like a .com, and it is intended for aviation, travel and anyone in the business of flying.
Is .fly restricted to airlines?
No. Registration is open to individuals and businesses with no eligibility requirements. You do not need to be an airline, a licensed agency or an accredited operator.
How much does a .fly domain cost?
Registration is $21.99 per year and renewal is $27.99 per year. Sunrise registration is $24.99 per year. Early Access adds a one-time fee on top, which drops each day of that week and is shown on the page.
When can I register a .fly domain?
Sunrise runs from September 1 to November 9, 2026 for trademark holders. General availability opens November 17, 2026 and is open to everyone.
Do I need a trademark to register a .fly domain?
Only for Sunrise. Early Access and general availability are open to anyone. Your trademark must match the domain name you are registering.
Why does .fly require HTTPS?
It is a registry policy rather than a recommendation. Google Registry requires HTTPS across .fly, the same way it does for .app and .dev. Set up HTTPS serving before you point a .fly name at a live site.
What is the Trademark Claims notice?
If you register a name that matches a record in the Trademark Clearinghouse, you get a warning before the registration completes and the trademark holder is notified afterward. For .fly, this runs indefinitely.
Will a .fly domain improve my search rankings?
Not on its own. A new domain name carries no inherent ranking advantage. What it does is make the address shorter and easier to say, which affects how many people remember it and type it correctly.
How is .fly different from .aero and .travel?
Both have been running for years, so the names worth having are largely taken. .fly opens from empty and is shorter than either. Check the rules on each before you decide, because they are not all the same.
Who operates .fly?
Google Registry, the operator behind .app, .dev, .page and .new.
Which launch phase should I choose?

The decision depends on whether you have a registered trademark and your budget. If you have a registered trademark, the Sunrise phase is ideal, but you'll need to register your trademark with the Trademark Clearinghouse (TMCH). Our team can assist you with that process. On the other hand, if you don't have a trademark and are willing to pay extra to secure your desired domain name, Early Access is the recommended phase. Early Access follows a scheduled pricing structure, with earlier days being pricier and costs decreasing significantly in later days. In the last stage of the launch, General Availability, domain names are accessible to the public on a first-come, first-served basis.

If you're still uncertain about which launch phase to register in, take a look at our Launch Phase Infographic, designed to assist you in making an informed decision.

What are the standard launch phases of a new domain launch?

Sunrise - This initial phase is exclusively for trademark holders registered with the Trademark Clearinghouse, allowing them priority registration.

Early Access - Open to everyone, the Early Access phase permits individuals the opportunity to secure a domain name by paying a fee before General Availability. Early Access typically lasts for seven days, with registration fees decreasing throughout the week, along with your odds of securing a specific name as the week progresses.

General Availability - During this phase, any available domain name can be registered by anyone. General Availability Pre-Orders will be automatically processed once the phase begins, offering the best opportunity to secure your preferred domain name.

Does a pre-order guarantee the registration of my domain name?
When a phase begins, we instantly submit pre-ordered domain names for registration. However, it's important to note that several factors may impact your ability to secure your desired domain. It's possible that your chosen name could be registered in an earlier phase or by another registrar. Nevertheless, we have a remarkable track record of successfully registering domain names before others.
Are there requirements, documents, or information needed for .fly?
.fly is a more secure domain, meaning that HTTPS is required for all .fly websites. In order for it to work properly in browsers you must first configure HTTPS serving.

Technical information for .fly

  • TLD .fly
  • Type gTLD
  • Registration 21.99 USD / year
  • Renewal 27.99 USD / year
  • Transfer 21.99 USD / year | Transfer in your .fly
  • Time to Register A registration time frame will be available once .fly launches.
  • Registration Period 1 year(s)
  • Renewal Grace Period 40 days
  • Redemption Period 30 days
  • Private Registration Available
  • DNSSEC Supported | Learn how to add DNSSEC
  • Trustee/Proxy Service No
  • Blocking Service Part of the GlobalBlock Service | Learn more
    Block Registrations on your trademark in .fly and each of Google Registry's
  • Individuals can register Yes
  • Businesses can register Yes
  • Registry Google Registry
  • Information updated 2026-09-03

See all .fly domain help and technical information.