.trust Domain Information
Applicant Full Legal Name
Deutsche Post AG
Applied for gTLD
Mission/Purpose of Domain Extension
18 (a). Mission / Purpose of the gTLD According to the Applicant, Deutsche Post AG (ʺDeutsche Postʺ), the mission and purpose of the .TRUST TLD are described in detail below. Deutsche Post delivers both on- and off-line mail and logistics solutions to the global marketplace - on average... Read more
18 (a). Mission / Purpose of the gTLD
According to the Applicant, Deutsche Post AG (ʺDeutsche Postʺ), the mission and purpose of the .TRUST TLD are described in detail below.
Deutsche Post delivers both on- and off-line mail and logistics solutions to the global marketplace - on average around 65 million items each day, six days per week in Germany alone. This happens mainly under its DEUTSCHE POST and DHL brands. Based on this number of items delivered, Deutsche Post is one of the largest postal and parcel delivery companies in the world and among the most well-known brands in Germany, and via its brand DHL, also in the world. Its history, reaching back more than 500 years, places it among the brands with the richest traditions in Germany. Not least because of this history, ʹtrustʹ can be seen as the common thread of three core brand elementsʹ: close proximity, reliable quality and ground-breaking products and services:
- Close proximity:
ʹWe are there for our customers and part of their daily life. Everyday our mail carriers give a face to the brand. They are a part of ʹtheirʹ districts and ʹtheirʹ streets and - in a way - ʹbelong to their familiesʹ. So it is a relationship of closeness and trustʹ.
- Reliable quality:
ʹEveryday people entrust us with very confidential items and we guarantee the protection of the constitutional right to the privacy of correspondence´.
- Ground-breaking products and services:
ʹPeople trust us that we offer the most up-to-date mail business solutionsʹ.
In particular, the core brand element ʺground-breaking products and services,ʺ as well as ʺreliable qualityʺ are important connecting points with Deutsche Postʹs new ground-breaking sub-brand: E-POST. E-POST aims to take the classic letter to the Internet thereby supporting confidential, binding and reliable, i.e. secure electronic communication as well as trusted transactions. Also in that context, just as in everything the Applicant does, the ʹtrustʹ factor plays a pivotal role.
Broadly speaking, the mission and purpose of this gTLD can be defined as Deutsche Postʹs plan to continue to promote and deliver innovative services to the Internet community, with a strong emphasis on security and convenience. With the .TRUST gTLD, Deutsche Post would like to create a competitive edge vis-à-vis traditional gTLD registry operators on the one hand, and its competitors in Deutsche Postʹs ʺtraditionalʺ activities on the other hand.
The security-related issues refer to the Applicantʹs objective of providing a platform for secure electronic communication and trusted transactions on the Internet.
As explained above, under the brand E-POST, which is a highly successful supplement to the Applicantʹs classic letter services, the Applicant already offers confidential, binding and reliable services for electronic communication. Based on its reputation gained in the area for secure electronic communications, the Applicant aims at extending its offerings to different trusted transactions on the Internet.
If these transactions result in the delivery of physical goods (such as letters, parcels, etc.), Deutsche Post has the ability to provide such a service by relying on its traditional commercial activities, which is the provision of mail and logistics services on an international scale.
Some of the most important benefits of .TRUST are described as follows:
1. SUPPORT FOR INTERNATIONALIZATION
Provide for a global platform in order to effectuate Deutsche Postʹs plans to roll out / to internationalize a platform for innovative secure electronic communication and trusted transactions offered by Deutsche Post;
2. SUPPORT FOR NAVIGATION / ORIENTATION
The Applicant aims at providing a secure and trusted platform for electronic communication and transactions on the Internet with various features and/or functions. The gTLD .TRUST will in that context enable an unambiguous and distinctive navigation or mapping for Internet users in general, and for .TRUST registrants in particular;
3. gTLD AS A SEAL OF QUALITY
- the .TRUST gTLD as an online extension of the Applicantʹs traditional commercial activities: Considering the fact that many stakeholders are involved in the day-to-day activities of Deutsche Post - which is the provision of mail and logistics services on an international scale - the .TRUST gTLD will function as a platform for the future development and roll-out of secure and trusted electronic communication and transaction platforms - implying the same level of trust in the ʹdigitalʹ as in the ʹphysical worldʹ ;
- the .TRUST gTLD as a unique selling proposition: since the Applicant has gained reputation as a provider of trusted services both off-line and - via its E-POST platform - also online, it seems logical to provide stakeholders with a confidential, secure and reliable Internet environment under the control of the Applicant, in which they are able to obtain information from and communicate with the Applicant and where they are able to obtain genuine information provided by Deutsche Post and its approved stakeholders.×
18 (b). Deutsche Post intends to organize the registry operation for .TRUST to minimize the likelihood of having multiple applications or registration requests for a particular domain name. According to Deutsche Post, this can be achieved in any of the following ways, which likely needs to be... Read more
Deutsche Post intends to organize the registry operation for .TRUST to minimize the likelihood of having multiple applications or registration requests for a particular domain name.
According to Deutsche Post, this can be achieved in any of the following ways, which likely needs to be further refined following ICANNʹs award and delegation of the .TRUST gTLD to Deutsche Post:
1. From the Applicantʹs perspective, .TRUST may bring a high degree of recognition and specialization to the currently existing name space. Where in most cases the specific connotation that has been initially given to the gTLDs (or even ccTLDs) has disappeared, the .TRUST top-level domain is currently intended to be unambiguous as regards:
- the comfort that is provided to .TRUST domain name registrants and Internet users in general;
- the qualification and quality of the content and services offered under the .TRUST gTLD;
- the affiliation between the Registry Operator and the TLD;
- the provision of end-to-end secure on-line and off-line communications and transactions; and
- in term, and at the discretion of Deutsche Post, the affiliation between the Registry Operator and any third party that is authorized by Deutsche Post to register and/or use one or more domain name registrations in the .TRUST TLD.
2. As mentioned in the vision and mission statement above, the key reasons why the Applicant is applying for .TRUST include but are not limited to:
- Translating the Applicantʹs core brand elementsʹ common thread into a top-level sender - and, by doing so, make Deutsche Post as well as E-POST equivalent with the attribute of ʹtrustʹ;
- Extending the Applicantʹs current services with an international platform for secure electronic communication and trusted transactions on the Internet, leveraging on the Applicantʹs reputation gained with its brand E-POST;
- Establishing the promise of confidential, secure and reliable electronic communication and transactions, for which Deutsche Post has an international recognition in the off-line world, in the ʹtop-levelʹ of the DNSʹ hierarchy.
- Implementing measures - in the near or distant future - to mitigate counterfeiting and piracy.
- Overall, .TRUST shall become a seal of quality for e.g. registrants and Internet users conveying the message: ʹin that gTLD, I can be sure that the communications and transactions I execute are confidential and secure, with a clearly identified partner on the other side - a partner I can trustʹ
3. The Applicant intends to implement the following policies and procedures with respect to the registration of domain names in the .TRUST top-level domain:
- Reservation and registration of domain names in the name of Deutsche Post. It is likely that this will be the scenario that Deutsche Post will put in place during the first months or even years of operation of the .TRUST gTLD.
These names may include, but are not limited to:
a. descriptive names, referring to the actual day-to-day business activities of the Applicant or its Affiliates;
b. descriptive names, referring to the internal departments of the Applicant;
c. descriptive names, referring to the subsidiaries, affiliates and/or joint ventures of the Applicant;
d. potentially also names relating to other stakeholders of Deutsche Post, to be determined by Deutsche Post following ICANNʹs award and delegation of the .TRUST gTLD to Deutsche Post;
- Launch of the TLD: if and when implemented by the Registry Operator, this is likely going to be a gradual process, whereby selected third parties that meet certain criteria, which Deutsche Post will be entitled to set at its own discretion, may register domain names in the .TRUST gTLD. These processes may include the following:
a. Sunrise periods to allow physical persons, organizations and entities that meet the eligibility requirements determined by Deutsche Post at that point in time to choose and, where allowed by Deutsche Post, to register the domain names that are identical to their trademarks;
b. Land rush periods to enable physical persons, organizations and entities that meet the eligibility requirements and domain name registration terms and conditions in force at that point in time to register domain names in accordance with the applicable terms and conditions.
Depending on the terms and conditions in force at the time of launch of the TLD, these domain names may or may not be registered in the name of the applicant for the domain name or in the name of the Registry Operator of the TLD (i.e., Deutsche Post). In any case, Deutsche Post reserves the right to impose additional and other restrictions from time to time at its sole discretion;
4. Given that the Applicant is a company that is established in Germany, it is subject to national privacy and data protection rules and practices. In particular, given that the German and European data protection authorities have issued strict guidelines, Deutsche Post will at all times be obliged to carefully consider and, where applicable, implement these policies, and this prior to and during the operation of the .TRUST gTLD.
At this stage, Deutsche Post has not developed detailed plans in order to move its online activities from its many active domain names used by Deutsche Post and its subsidiaries, affiliates and joint ventures. However, the Applicant has different ways in order to make existing and future customers, visitors and stakeholders aware of the (gradual) development of a new online environment under the .TRUST TLD, including but not limited to:
a. Direct and indirect marketing and branding initiatives;
b. By way of brochures and advertisements in newspapers, magazines, etc.;
c. Internet advertising campaigns, including paid search, pay-per-click advertising, etc.;
d. Having Internet traffic to its various active domain names resolving into domain names registered in the .TRUST TLD, which builds awareness with Internet users that the .TRUST gTLD exists;
e. Email marketing campaigns;
Operational Rules and Cost Benefits
18 (c). In line with Deutsche Postʹs mission and purpose for the .TRUST gTLD, it is of utmost important for Deutsche Post to extend the Applicantʹs reputation of being a provider of trusted mail and logistics services to various types of communication and transactions on the Internet. In order... Read more
In line with Deutsche Postʹs mission and purpose for the .TRUST gTLD, it is of utmost important for Deutsche Post to extend the Applicantʹs reputation of being a provider of trusted mail and logistics services to various types of communication and transactions on the Internet. In order to achieve this objective, attention has to be paid not only to the actual registration, delegation and use of the TLD, but also to the domain names that are registered therein, and how these domain names are used.
Considering that the actual award and delegation of the .TRUST gTLD to Deutsche Post is subject to the successful evaluation of our application, we have not yet defined in detail:
- the types of domain names that will be registered;
- who will be entitled to select which domain names will be registered
- who will be entitled to register such domain names;
- who will be entitled to use such domain names, and;
- which types of use will be allowed or recommended.
As we believe that the development and implementation of one or more business cases could likely take a couple of months or even years, we have only focused on a number of high-level characteristics of our plans in relation to the operation of the .TRUST gTLD.
By all means, it is in Deutsche Postʹs vested interest to, on the one hand, make the most of this initiative, promote its own business interests, and mitigate risks for its brand reputation, whilst also reducing the (social) costs for others.
In this context, we will devise policies that encompass and comprise the following features:
At least during the initial months or even years following the delegation of the .TRUST gTLD to Deutsche Post, this extension is likely going to be a so-called ʺsingle registrant TLDʺ as contemplated by ICANN in Article 4.5 of the template Registry Operator Agreement (ʺTransition of Registry upon Termination of Agreementʺ). For the avoidance of doubt, a ʺsingle registrant TLDʺ is a TLD where ʺ(i) all domain name registrations in the TLD are registered to, and maintained by, Registry Operator for its own exclusive use, and (ii) Registry Operator does not sell, distribute or transfer control or use of any registrations in the TLD to any third party that is not an Affiliate of Registry Operator.ʺ
Therefore, parties who are not Deutsche Post or - insofar and to the extent Deutsche Post deems appropriate - an Affiliate will not be entitled to register domain names in the .TRUST gTLD.
Deutsche Post believes this to be in line with two of the main elements in its vision and mission statement, namely:
- Keeping full control over the entire operation of the .TRUST registry, every domain name registered therein and the services rendered by the registrant, up to the actual delivery of the communication, service or product; and
- Guaranteeing to Deutsche Postʹs key stakeholders who are interacting with Deutsche Post and, as the case may be, its Affiliates, by using domain name registrations in .TRUST that they are in fact interacting with the Applicant or its authorized Affiliates.
Consequently, there will be no (social) costs for non-eligible (third) parties, given the fact that they will be unable to register domain names in the .TRUST gTLD in the first place.
However, even if only Deutsche Post (and, as the case may be, Deutsche Postʹs Affiliates) will be entitled to register domain names, this does not exclude the hypothesis that disputes may arise with one or more third parties as regards domain names that are registered in the .TRUST gTLD.
In order to avoid these risks, Deutsche Post intends to implement the following policies and processes:
First, the domain names to be registered by Deutsche Post and, as the case may be, its Affiliates, will likely relate to the following:
- registered trademarks of Deutsche Post;
- names of the Affiliates of Deutsche Post;
- names of departments within Deutsche Post and its Affiliates;
Furthermore, Deutsche Post envisages - in order to support navigation / orientation - registering a fair number of generic words that are directly or indirectly related to the day-to-day business activities and operations of Deutsche Post and its Affiliates.
Prior to effectively registering such domain names in the .TRUST gTLD, Deutsche Post will require its legal and intellectual property department to review the list of these domain names on a regular basis in order to satisfy itself that they will not infringe the rights of third parties.
In any case, Deutsche Post will claim to have a legitimate interest in these domain names, as they are merely descriptive of the activities, products or services of Deutsche Post and/or its Affiliates. So even if one or more of these domain names would be protected by a registered trademark, held by a third party, it is likely that a claim under the Uniform Dispute Resolution Policy or Uniform Rapid Suspension policy will fail.
As regards the names referred to in Specification 5 to the template Registry Operator Agreement, Deutsche Post will follow the processes and procedures established by ICANN and the Governmental Advisory Committee.
If Deutsche Post would determine, at its sole discretion, that it will gradually allow certain categories of stakeholders to register domain names in the .TRUST gTLD in their own name, Deutsche Post will devise policies to that effect.
However, Deutsche Post will at all times be entitled to restrict, limit or expand:
- the category or categories of stakeholders who will be entitled to register one or more domain names in the .TRUST gTLD, including their criteria for qualification;
- the choice of domain name(s) registered in the .TRUST gTLD by and per such eligible stakeholder (category);
- the use made by an and per eligible stakeholder of a domain name registered in the .TRUST gTLD;
- the transfer of domain names registered in .TRUST;
Deutsche Post shall reserve the right to subject the registration or use of a domain name to internal approval processes and procedures, at each and every step of the domain name life cycle. At present, Deutsche Post does not intend to just offer domain name registrations to the marketplace, but rather foresees that such services will likely be offered in combination with a suite of other services that are currently already offered by Deutsche Post. As mentioned above, these services mainly relate to mail and logistics services.
Given the fact that Deutsche Post may release such available domain names post launch in a highly controlled manner, this also reduces the likelihood that two or more applicants qualify for the registration of the same domain name in the .TRUST top-level domain.
As a method of last resort, and subject to the actual domain name registration policy adopted by the Registry Operator and in force at the time of registration, domain names will be allocated on a first-come, first-served basis.
In any event, Deutsche Post reserves the right to change or restrict any policies, procedures and practices at any point in time if it is of the opinion that there would be a risk that the Applicantʹs reputation as provider of trusted services would be damaged.
The Applicant intends to make the .TRUST top-level domain available to qualifying domain name registrants at no cost to them; if the Applicant / Registry Operator would be required to charge a fee for the registration of domain names under the .TRUST TLD, the fee will be set at a cost-recovery or armʹs length basis, to be determined at that time by the Registry.
If Deutsche Post will be required to or would decide to increase the fees for the registration of domain names, such increases will keep pace with the cost-recovery or armʹs length character referred to above. ×
Is this a Community-based TLD?
Is this a Geographic-based TLD?
Protection of Geographic Names
22. Given the fact that the Applicant is one of the largest postal and parcel delivery companies in the world who has built a reputation as provider of trusted services, it has a vested interest in providing its visitors, clients and business partners a clear and predictable naming scheme in the... Read more
Given the fact that the Applicant is one of the largest postal and parcel delivery companies in the world who has built a reputation as provider of trusted services, it has a vested interest in providing its visitors, clients and business partners a clear and predictable naming scheme in the .TRUST TLD. Since visitors and clients may look for offers, policies and agents of local Deutsche Post branches and subsidiaries on the basis of their geographic location, the Applicant may indeed develop plans in order to register domain names that exclusively contain geographic names (country names, city names, names of regions, etc.).
However - although currently rather improbable, as the intended platform for secure electronic communication and trusted transactions will provide services that can be used ʹfrom wherever you areʹ and will therefore not be geographically limited in its reach but globally accessible - if such domain names will be registered, the Applicant will do so considering the following confines:
1. these domain names will be exclusively registered in the name of the Applicant / Registry Operator or its Affiliates, and not in the name of a third party that is not controlled by the Applicant / Registry Operator, unless agreed upon otherwise with the authority competent for giving its consent in accordance with Specification 5 of the Registry Agreement;
2. where consents are required prior to the registration and use of a domain name referred to and in accordance with Specification 5 of the Registry Agreement, the Applicant will obtain such consents before actually registering, delegating and using these domain names.
In any case the registration, delegation and use of domain names corresponding to geographic names will at all times be done in the best interest of:
- the Applicant; and
- in order to directly and indirectly promote local commercial activity in the geographic locations of which the name has been registered in accordance with (i) above.×