The Story of the .SUCKS Domain Extension.

Country flagLogo for .sucks Domain

When .SUCKS was introduced to the public in 2014 as a new gTLD, many people thought it just… sucked. However, as registration numbers grew, so did the creativity surrounding its use. Negative online forums ushered in the need for brands to own the domain themselves as a preventative measure. But then, instead of simply holding the domain to keep it off the market, some companies decided to use .SUCKS as a playful marketing tool to encourage open communication. What began as a domain to voice critical opinion quickly became a hilarious and versatile domain that brought a relatable character to brands who put it to good use. Today, .SUCKS is used by individuals and organizations alike for a wide variety of purposes.

Four Uses That Don't Suck.

Brand Protection. Companies or individuals of high influence may choose to purchase a .SUCKS domain to prevent others from using the domain for malicious purposes, such as spreading false information or negative reviews about the brand.

Feedback Mechanism. Some companies may see purchasing a .SUCKS domain as a playful way to engage with customers and encourage feedback about their products or services. This can give a competitive advantage by gaining favor with the community and adopting a culture of open communication.

Marketing Strategy. Creative brands can use .SUCKS in a fun way to illustrate the problem points solved by their product or service. For example, a new navigation app might use Traffic.sucks as their download link. The possibilities are endless.

Personal or Political Expression. Individuals or organizations may purchase a .SUCKS domain to express their opinions or criticism on a particular topic, brand, or industry. This is also a great way to host podcasts, blogs, or videos online.

DNSSEC is available for .sucks domain Private Registration is available for .sucks domain

Frequently asked questions about .sucks.

How do I buy a .sucks domain?
To purchase your domain name, you must first search for the availability of the unique phrase (without spaces or with hyphens). If the domain name is available, you may then add it to the cart to register for up to 10 year(s).
Other information I need to know about .sucks?
Some names are considered premium or market premium names. These names will be premium priced at both registration, transfer and renewal.
Who owns the .SUCKS domain extension?
.SUCKS is owned and managed by Vox Populi Registry. Accredited registrars like 101domain manage domain registrations on their behalf.
Can I buy a .SUCKS domain?
There are no special requirements to register a .SUCKS domain, meaning anyone can buy it provided that the name is available.
Why is .SUCKS so expensive?
.SUCKS was designed with premium domain pricing in order to prevent abuse by individuals who might buy the domains en masse or on a whim. The higher price point also enables companies to register the domain before other people get it first.

Technical information for .sucks.

  • TLD .sucks
  • Type gTLD
  • Registration 259.99 USD
  • Renewal 299.99 USD
  • Transfer 259.99 USD / Transfer in your .sucks
  • Time to Register Instant
  • Registration Period 1 - 10 years
  • Renewal Grace Period None. It must be renewed by it's expiration.
  • Redemption Period 30 days
  • Private Registration Available
  • DNSSEC Supported / Learn how to add DNSSEC
  • Trustee/Proxy Service No
  • Individuals can register Yes
  • Businesses can register Yes
  • Registry Vox Populi Registry
  • Information updated 2024-05-23

See all .sucks domain help and technical information.

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