According to Roma TLD S.r.l. the advantages of .roma are:
- Roman citizens: with the introduction of the domains .roma, Roman citizens will be able to register a .roma as MarioRossi.ROMA to use as a personal website or just send e-mail. Owning a domain name .roma in the world will unite and identify the Roman citizens, representing an indissoluble connection between Roma and the rest of the world.
- Companies Roman: Thanks to a domain .roma, local business or a branch in the Eternal City can offer a fast track, exclusive to its customers Romans. Local companies will immediately be identified as Roman, thanks to their website .roma, and will get more visibility on search engines (eg CaffeSantEustachio.ROMA ). Large companies with branches in Roma would immediately benefit from the registration of a domain .roma as they may use it to send customers directly to the Romans page of the local branch, offering a more organized and directed (for example IKEA.ROMA could redirect clients directly on the IKEA site dedicated to Roman clients, with specific information on stores in Roma and on special offers).
- The City of Roma: The Roma TLD Srl will donate a significant portion of its revenue from domain name registration .roma for the City of Roma allocate these profits to the community-oriented projects. Roma TLD will also provide free supply of Internet addresses .roma to all organs and municipal offices.
- All others: Creating portals with specific extension .roma will create numerous opportunities to provide public services to citizens, businesses and tourists. Looking for a restaurant? Ristoranti.ROMA About the city traffic or on the weather for the day tomorrow? Traffico.ROMA , Meteo.ROMA . Roma is the next stop on your vacation? Hotel.ROMA . Looking for the latest news about your favorite team: AS.ROMA.