If you are associated with Italy's capital city, you now can pony up the price of a .roma domain name to reveal yourself to one and all.
According to Roma TLD S.r.l. the advantages of .roma are:
We may send you an email regarding your .roma free pre-registration to confirm you request. If this email is not deliverable, your account will be closed and your free pre-registration will be deleted.
When the a gTLD .roma is approved, ICANN will set forth rules and guidelines as well as a launch sequence which dictates who can register a new gTLD .roma, when and under what conditions. The expected launch sequence will be: