.page Domain

Applicant Google has applied for the .page domain. As this is a private application, this domain will not be initially available for public registration. Review the application for more information.

.page Domain
Not available for public registration

.page Domain Information

Applicant Full Legal Name

Charleston Road Registry Inc.

Legal Establishment

Corporation

Parent Company

Google Inc.

Applicant Address

1600 Amphitheatre Parkway
Mountain View 94043
US

State Jurisdiction

State of Delaware (General Corporations Code)

Applicant Website

not available

Applied for gTLD

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Mission/Purpose of Domain Extension

18.a. Mission/Purpose of the Proposed gTLD Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving... Read more

18.a. Mission/Purpose of the Proposed gTLD

Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world's information and enable entrepreneurs and publishers around the world to grow their businesses.

In line with Google's general mission, Charleston Road Registry's mission is to help make information universally accessible and useful by extending the utility of the DNS while enhancing the performance, security, and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about Google products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google's gTLD portfolio and Google's registry operator business. As discussed further in the responses to questions 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.

The proposed gTLD will provide Google with direct association to the term ʺpage." The mission of this gTLD, .page, is to provide a dedicated domain space in which Google will offer landing pages providing links to specific types of content. For example, the second level domain front.page may provide access to timely news content, sports.page might provide a collection of sports-related information, and business.page would aggregate content related to business and finance. Charleston Road Registry expects the gTLD to be a hub for content categorization and discovery that will assist in Google's mission of organizing the world's information. The proposed gTLD will improve the Internet for consumers by providing a namespace in which they can explore content relevant to various themes that they may find interesting. It creates new layers of organization on the Internet and signals the kind of content available in the domain.×

Benefits

18.b. Benefits to Registrants, Internet Users, and Others 18.b.i.1. Specialty Charleston Road Registry intends to operate the proposed gTLD as a closed registry with Google as the sole registrar and registrant. The goal of the proposed gTLD is to allow Google to manage the domain name space for... Read more

18.b. Benefits to Registrants, Internet Users, and Others

18.b.i.1. Specialty

Charleston Road Registry intends to operate the proposed gTLD as a closed registry with Google as the sole registrar and registrant. The goal of the proposed gTLD is to allow Google to manage the domain name space for Google's topic-specific offerings. The proposed gTLD will provide Google with the ability to customize domain names to signal to the general population of Internet users that its .page websites are managed by Google and provide topic-specific content. The specialization goal of the proposed gTLD is to extend the Google brand and reputation to each .page second level domain. This specialization provides a mechanism by which Google can easily manage its products and services. This specialization is intended to facilitate Internet users' interactions with Google and to convey that .page is an authoritative and designated space for Google offerings accessible via differentiated and streamlined web addresses.

18.b.i.2. Service Levels

Through its association with Google, Charleston Road Registry is uniquely positioned to enable and support the proposed gTLD by providing its service reliability and speed of delivery as a part of its services. Google brings unique expertise and a proven record of excellence in infrastructure operations: Google now runs the largest DNS system in the world, has industry-leading uptime on its services, such as web search, and offers enterprise services on which governments and businesses depend.

Charleston Road Registry's service level goal for the proposed gTLD is to ensure that, Google, as the sole registrar and registrant, is supported in delivering the high level of quality, speed, and service to users for which it is known. Indeed, two of Google's core principles in providing Internet search and related goods and services are "focus on the user and all else will follow" and "fast is better than slow."

In focusing on the user, Google strives to provide the best user experience possible. Google will continue to operate under this principle when designing new offerings and providing goods and services within the proposed gTLD.

Google keeps speed in mind with each new product it releases, from faster mobile applications to improved Web browsers designed for rapid search and navigation. Google continues to devote its resources to improving speed and efficiency. In managing the proposed gTLD, Google expects to keep its service reliability and speed to this standard through direct management of all technical infrastructure related to DNS resolution other than the operation of the root servers.

Charleston Road Registry is committed to using the most technologically advanced, secure, and reliable registry and registrar services for all of the domain names within the gTLD so as to not compromise the service levels, security, and stability of the gTLD to users across the globe.

18.b.i.3. Reputation

Google has a proven record of providing high-quality, secure online services. Charleston Road Registry seeks to enhance Google's reputation for excellence, superior quality, and high level of security and to become known as an exemplary domain name services provider.

When Internet users visit a domain name in the proposed gTLD, they will be able to reliably expect and experience the high level of security and quality on which Google's reputation has been built.

The registry will be structured so that Charleston Road Registry manages domain names in the gTLD for Google, that those domain names are used for only Google's purposes, and that the registry is responsive to legal rights owners (if applicable).

In addition, Charleston Road Registry intends to apply for an exemption to ICANN's Registry Operator Code of Conduct and operate the proposed gTLD with Google as the sole registrar and registrant.

18.b.ii.1. Competition

Charleston Road Registry supports the advancement of registry operators as a whole and the diffusion of gTLDs amongst diverse stakeholders to generate increased competition for the benefit of the Internet public. Increased competition will result in more competitive prices for consumers, generate additional efficiencies and increased productivity in enterprises, and spur innovation in the gTLD space.

Google will have the opportunity to differentiate and innovate upon its offerings through use of the .page gTLD. The proposed gTLD will provide a new mechanism whereby Google can offer products and services. As a new platform for Google's content and offerings, the .page gTLD will help grow the volume of user-centric products and services on the Internet, thereby increasing competition among all online offering providers.

The proposed gTLD will promote competition in the gTLD space by inciting other providers to respond with greater range and higher quality products and services integrated with domain name offerings, and/or the creation of their own respective gTLDs, to the benefit of all Internet users. Launching the proposed gTLD will also generate increased competition in the online marketplace by adding incremental availability to the second level domain pool.

Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct and to act as the sole registrar for the proposed gTLD. Given that the proposed gTLD is exclusively intended for use in connection with Google provision of Google applications offerings, Charleston Road Registry believes that there is a reasonable case for such an exemption. Should ICANN not approve this proposed exemption, Charleston Road Registry will facilitate a fair and equitable registrar process, providing open access to any registrar who meets ICANN accreditation guidelines.

18.b.ii.2. Differentiation

The proposed gTLD will clearly be differentiated from other gTLDs due to its purposefully limited scope. This differentiation includes: (1) uniqueness in terms of the users the proposed gTLD seeks to benefit; (2) a clear indicator that second level domains within the gTLD offer a particular, targeted content; (3) and that Google and Charleston Road Registry's affiliates will be able to affix Google's well-known brand to second level domains, and as a result Internet users will immediately know the source of the gTLD.

The gTLD will provide an authoritative environment for the exclusive provision of a range of Google offerings. New, higher quality products offered in the gTLD will also attract new users to Google offerings.

The .page gTLD provides Google the opportunity to provide users with an aggregated view of topic-specific content under the umbrella of a Google-managed gTLD. Google will be able to quickly distinguish the new offerings it develops by offering them in the .page gTLD.

The gTLD will also allow Google to more securely work in communities where access to dependable and safe online services are limited or fragmented and provides the opportunity to reach a broader cross-section of current and potential global Internet users.

18.b.ii.3. Innovation

Through innovation and iteration, Google consistently aims to improve upon technologies that connect people with information. One of its core principles is "great isn't good enough." One example of this belief in action is Google's introduction of Gmail storage capacity far exceeding other email service providers' capacity limits at the time, which eventually led to substantially improved offerings from a wide range of providers. With specific regrad to the .page gTLD, Google is committed to anticipating needs not yet articulated by its global audience, and meeting them with products and services that set new standards.

The proposed gTLD will spur further innovation at Google by providing an accelerated platform for the introduction of new offerings to the public. The proposed gTLD will provide a mechanism for enhanced branding and management of Google's topic-specific offerings.

The proposed gTLD, .page, will promote innovation by encouraging Google to create new offerings for distribution in the .page gTLD. In addition, the proposed gTLD will encourage other online services to create new offerings and/or provide an umbrella gTLD in which to link their respective offerings, providing Internet users the same benefits as .page will provide with its offerings. In addition, Google may choose to innovate within its portfolio of web spaces and introduce distinguishing features that further crystallize the relationship between offerings provided in the gTLD and the Google brand and reputation. This will likely invite user comparison among domain sites, encouraging competitors to innovate new features and services.

Charleston Road Registry considers the proposed gTLD to be a platform for innovation with existing and future Google products and services. Charleston Road Registry, therefore, may incorporate these new offerings into future registry service options (subject to the ICANN approval process), infusing new ideas into the gTLD for the betterment of the public.

Google consistently aims to improve upon technologies that connect people with information, as demonstrated by a proven record of innovation and iteration. Charleston Road Registry strives to offer its users this same level of continuous development in advancing its management and operation of the gTLD, engendering an improved user experience.

18.b.iii. User Experience

Charleston Road Registry will strive to provide the highest level of user experience through operational stability, security and performance to serve the interest of registrants in the proposed gTLD. Charleston Road Registry is uniquely positioned to provide this level of experience given its relationship with Google; Google invested over $3 billion in its IT infrastructure in 2011 and maintains a record of excellence in infrastructure operations.

Charleston Road Registry and Google, as the registry operator and registrant respectively, will take great care to ensure that users' needs are served. Google anticipates that the proposed gTLD will provide its users around the globe with Google offerings in a more stable, secure, and expedient manner than ever before.

In focusing on the user, Google strives to provide the best user experience possible. Google will continue to operate under this principle when designing and providing new service offerings in the proposed gTLD. The proposed gTLD will provide users with improved customization services and facilitate additional opportunities to enhance their current and future experience with Google offerings.

The proposed gTLD will provide a more trusted and user-friendly environment where domain names and content related to the .page gTLD can flourish. Charleston Road Registry seeks to have users deem the gTLD trustworthy and reliable and recognize it as an aggregated source of Google topic-specific offerings.

The proposed gTLD, furthermore, facilitates an improved online user experience through greater structure and categorization on the Internet.

18.b.iv. Registration Policies

Charleston Road Registry believes that given its specific use related to Google's offerings, the .page gTLD will best add value to the gTLD space by limiting all second level domains to the sole use of pointing to Google offerings and related content. Google, as the sole registrant, will manage the second level domain eligibility and allocation process.

Because the sole purpose of the proposed gTLD is to associate domain names with Google's own offerings, Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct and operate the gTLD with Google as the sole registrar and registrant.

Given the proposed limited scope and use of the gTLD, Charleston Road Registry believes that there is a reasonable case for such an exemption. Should ICANN not condone this proposed exemption, Charleston Road Registry will make access to Registry Services, including the shared registration system, available to all ICANN-accredited registrars.

Charleston Road Registry is committed to implementing strong and integrated intellectual property rights protection mechanisms. Doing so is critical to Google's goals of model Internet citizenship and fostering Internet development, especially in emerging regions. Accordingly, Charleston Road Registry intends to offer a suite of rights protection measures which builds upon ICANNʹs required policies while fulfilling its commitment to encouraging innovation, competition and choice on the Internet.

18.b.v. Protection of Privacy and Confidential Information

Charleston Road Registry will strive to ensure the appropriate level of privacy and security will be met for its users. Although Google will be the only registrant (and is intended to serve as the only registrar for the gTLD as well), Charleston Road Registry and its provider of registry services, Google Registry, have imposed measures to achieve this protection for their users; additional specifics regarding the practices for the registry include but are not limited to the following:

- Since Google will be the only registrant, personally identifying information regarding individual users will not be sent to or stored by the registry. Such data will remain on Google's infrastructure used to provide the individual service, and is subject to Google's existing privacy policy.

- Charleston Road Registry will attempt to prevent the misuse of WHOIS data for improper purposes such as spam, intellectual property theft or phishing. Charleston Road Registry will attempt to identify patterns of abusive usage of the WHOIS service and will appropriately use CAPTCHA, query throttling or other techniques to prevent information scraping.

- Google will restrict access to data and information systems maintained by the registry to a specific list of individuals involved with supporting the Google Registry system in production. Google will review this list on a periodic basis to ensure that the level of access granted to individuals is appropriate. Google uses two-factor authentication and other mechanisms to ensure that staff with access to user information are properly identified prior to using registry systems.

- In the event that other registrars are involved, registrar billing and payment information will not be stored alongside domain name registration information. All registrar billing and payment information will be stored in a PCI-compliant billing system similar to that used by Google Ads.

Beyond these specific mechanisms, both Charleston Road Registry and Google will govern its approach to privacy by the Google Privacy Policy. This policy applies to registrars, registrants and end users of registry services such as DNS zone publication and WHOIS data publication. The Privacy Policy is located at http://www.google.com/policies/privacy/.

18.b.vi. Outreach and Communications Efforts

Once Charleston Road Registry begins developing public-facing resources in the .page gTLD, it intends to inform the public about the gTLD and the Google and Google affiliate-related information, goods, and services available there. Outreach and communication efforts will focus on promoting the fact that all domain names and websites on the proposed gTLD will be operated and backed by Google. Google, as the sole registrar and registrant, will have the opportunity to further advertise and promote this new brand presence to raise user awareness and increase usage of sites in the new gTLD.

Charleston Road Registry intends to promote gTLDs in its portfolio collectively, such that the public gains an awareness and understanding of new gTLDs and the availability of new second level domain space on the Internet. Charleston Road Registry believes that this approach will make the strongest impact in modifying consumer behavior and is the best path to achieving success for all new gTLDs collectively.

Charleston Road Registry will reach out to the Internet community via a number of different outreach and communications methods and venues to deliver its mission and message to the public, including but not limited to: press briefings, videos posted on various Internet sites, blogs and other social media, and paid advertising. In addition, when developing resources for localized Internet registrars in different global regions, Charleston Road Registry will use local marketing and communications platforms as needed.×

Operational Rules and Cost Benefits

18.c. Minimizing Social Costs and Other Negative Consequences 18.c.i Should ICANN grant Charleston Road Registry's exemption to the Code of Conduct, and the proposed gTLD operate with Google as the sole registrar and registrant, members of the public will not be able to register domain names in... Read more

18.c. Minimizing Social Costs and Other Negative Consequences

18.c.i
Should ICANN grant Charleston Road Registry's exemption to the Code of Conduct, and the proposed gTLD operate with Google as the sole registrar and registrant, members of the public will not be able to register domain names in this new gTLD. In addition, Google will follow ICANN rules for attributions of trademarked second level domains and will offer other protections for trademark owners, including but not limited to an extended Trademark Claims Service of indefinite length.

18.c.ii
Should ICANN grant Charleston Road Registry's exemption to the Code of Conduct, the proposed gTLD will operate with Google as the sole registrar and registrant. As registrations will be granted based on Google business needs and user demand, Charleston Road Registry will charge prices commensurate with overall business costs. Charleston Road Registry does not intend but reserves the right to offer introductory discounts and bulk registration discounts to this sole registrant.

18.c.iii
Should ICANN grant Charleston Road Registry's exemption to the Code of Conduct, the proposed gTLD operate with Google as the sole registrar and registrant. As registrations will be granted based on Google business needs and user demand, Charleston Road Registry will charge prices commensurate with overall business costs. Contractual commitments to registrants regarding price escalation are not relevant to Google's mission or goals for the new gTLD at this time, as Google is the sole registrant.×

Is this a Community-based TLD?

No

Is this a Geographic-based TLD?

No

Protection of Geographic Names

As specified throughout this application, Charleston Road Registry (CRR) plans to implement comprehensive anti-abuse mechanisms. CRR will protect against the abusive registration of geographic names at the second and other levels in the applied-for gTLD by reserving to the registry protected... Read more

As specified throughout this application, Charleston Road Registry (CRR) plans to implement comprehensive anti-abuse mechanisms. CRR will protect against the abusive registration of geographic names at the second and other levels in the applied-for gTLD by reserving to the registry protected geographic names in order to prevent registration of such strings.

In that regard, CRR has thoroughly reviewed Specification 5 of the Registry Agreement, the Government Advisory Committee's (GAC) "Principles Regarding New gTLDs", and the .info methodology for reservation and release of country names. Accordingly, CRR will, in connection with its registry services operator and registrar, initially reserve from registration by any party names with national or geographic significance within the TLD during the TLD's Sunrise Period and Trademark Claims Period.

The names with national or geographic significance (hereto referred to as "geographic names") that will be initially blocked are those specified in Specification 5 of the New gTLD Registry Agreement, namely:

(1) The short form (in English) of all country and territory names contained on the ISO 3166-1 list, as updated from time to time, including the European Union, which is exceptionally reserved on the ISO 3166-1 list, and its scope extended in August 1999 to any application needing to represent the name European Union;
(2) The United Nations Group of Experts on Geographical Names, Technical Reference Manual for the Standardization of Geographical Names, Part III Names of Countries of the World; and
(3) The list of United Nations member states in 6 official United Nations languages prepared by the Working Group on Country Names of the United Nations Conference on the Standardization of Geographical Names.

As noted above, the top-level domain shall not permit the public to register domain names with national or geographic significant at the second-level. The names will be set aside by use of the Reserved state making them inaccessible (See response to Question 27 for details). Google, as the registry services provider, has arranged for such reservation to occur prior to the launch of the TLD.

In the event there is a compelling use of a two-character geographic name, the two-character label string may be released to the extent that CRR reaches agreement with the government and country-code manager and consults with the GAC and ICANN. The Registry may also propose the future release of these reserved names based on the implementation by the prospective registrant of measures to avoid confusion with the corresponding country codes.

As with the .info TLD, only if a potential second-level domain registrant makes a proper showing of governmental support for country or territorial names will CRR relay this request to ICANN. CRR also plans to consult with the GAC and of ICANN before proceeding to delegate the domain at issue.
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