.compare Domain Information
Applicant Full Legal Name
Corporation - Public Company
294 Bay Rd
Cheltenham VIC 3192
Applied for gTLD
Mission/Purpose of Domain Extension
THE MISSION AND PURPOSE OF THE NEW RESTRICTED .COMPARE GTLD IS TO BENEFIT INTERNET USERS AND CONSUMERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY. The new .compare gTLD will operate as a restricted registry, in which... Read more
THE MISSION AND PURPOSE OF THE NEW RESTRICTED .COMPARE GTLD IS TO BENEFIT INTERNET USERS AND CONSUMERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.
The new .compare gTLD will operate as a restricted registry, in which iSelect Ltd (iSelect) can create and control domain spaces that promote its brand identity and authenticity. In this regard,.compare will be used by iSelect, its affiliates and partners to provide authoritative information and resources to consumers regarding its innovative online comparison and advisory services for purchasing household products in a way that promotes trust, accessibility and utility. Second and third level domains can then be utilised for specific product and service categories and for marketing purposes, with internet users assured of brand authenticity.
iSelect is an Australian online company that provides innovative services for consumers compare, select and purchase household products that best suit their needs. iSelect was founded in 2000 as a private health insurance intermediary and quickly became Australia's leading, fastest growing destination for consumers to compare, select and purchase health insurance. iSelect's innovative comparison website, iselect.com.au, has expanded and now offers tools for consumers to compare a range of household products and services, including health insurance, life, car and travel insurance, home loans and mobiles. Around 250,000 consumers engage iSelect's unique comparison and advisory services each month looking to find a better solution for their household products and services. In 2007, the iSelect's health insurance sales increased 116% and its estimated share of Australian health insurance sales was approximately 8%, which has continued to grow strongly. As measured by Hitwise, Australiaʹs independent internet measurement company, iselect.com.au is one of the most visited health insurance websites in Australia and consistently wins a "top 10 website" award for the health insurance category. In this regard, consumer trust and continuous innovation are paramount considerations in all its activities. .compare will improve consumer experience and thus strengthen iSelect's reputation by streamlining the process of consumers accessing their desired products or services and further simplify the comparison and decision-making process. These goals will be complemented by iSelect's separate applications for .iselect and .select.
Since the inception of the current domain name system, business activities conducted on the internet are constantly changing and evolving with increased complexity. The volume of commercial transactions over the internet is constantly growing and bringing benefits of simplicity and lowered transaction costs to businesses and consumers. However, at the same time, criminal activities over the internet including data breach, hacking and phishing activities have also become more sophisticated resulting in loss of consumer confidence beyond mere monetary harm. .compare will facilitate greater trust and assurance from internet users connecting with iSelect online, whilst still allowing convenient and efficient interaction.
iSelect's mission and purpose of the gTLD share ICANN's initiatives to promote public interest. iSelect is committed to contribute towards achieving such initiatives in line with ICANN's Affirmation of Commitments, which includes:
-consumer trust: .compare will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to iSelect and its affiliate entities, at this stage, which will provide added consumer trust that .compare domain names are trustworthy. As .compare domain names are subject to registration standards, policies and procedures under iSelect's control, this eliminates the possibility of malicious conduct within the .compare domain space;
-competition: the .compare gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN's initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .compare will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
-consumer choice: the gTLD will enable user-driven improvements and innovations assisting iSelect's marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with iSelect. As iSelect has effective control over the registration and use of domain names under .compare, this will also contribute towards general service innovations on the internet.
Given the restricted nature of .compare, the projected number of registration is likely to be limited, with about 100 to 300 domain names to be registered in the first three years. This number is likely to increase as iSelect implements new products, services and marketing campaigns.
As the use of the .compare gTLD evolves, iSelect may consider expanding the use of .compare's gTLD's registration process at a later date. Such expansion processes will comply with all policy, operational and technical requirements and will adhere to applicable measures to protect consumer trust and maintain stability of the internet. iSelect will keep ICANN reasonably informed of any material developments relating to .compare including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.
iSelect intends to create relevant domain names including household product and service categories at the second or third level. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, iSelect may use geographic names to localise its websites if it enters new geographical markets. The use of geographic names would be intended to:
-connect internet users with relevant information as applicable to the territory; and
-comply with required rules and regulations in the national territory.
At this stage, iSelect does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .compare gTLD evolves, iSelect may wish to utilise IDNs to allow internet users to engage with .compare in their native language, creating a more positive user experience and encouraging diversity.
iSelect is a well-recognised Australian brand with its "ICOMPARE" pending trademark application in Australia for Advertising and business services including price comparison and analysis services relating to consumer goods such as insurance, loans and telecommunications (Class 35) and Insurance and financial services including advisory services for comparing financing of such consumer goods (Class 36). Further, iSelect's wholly owned subsidiary, iSelect Health Pty Ltd, holds its "compare, select and save" trademark registered for the above classes.
iSelect has 27 existing domain names containing the term "compare" including the following:
-gTLDs: comparechoose.com, comparedecide.com and compareexpert.asia
-ccTLDs: compareselectandsave.com.au, gocompare.com.au, icompare.co and compareswitch.co.uk
iSelect believes that the .compare gTLD is unlikely to cause confusion with either a generic term or any existing TLDs. iSelect trademarks are a leading brand with significant reputation in Australia. iSelect has used the term compare in conjunction with its health insurance comparison business for almost 12 years. As such, the iSelect brand is well known for offering consumers a simple way to compare, select and save on health insurance and other household products.×
18(b)i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels or reputation? The key goals of the proposed new .compare gTLD are in line with ICANN's Affirmation of Commitments: to promote consumer trust, competition and consumer choice. iSelect also seeks to foster... Read more
18(b)i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels or reputation?
The key goals of the proposed new .compare gTLD are in line with ICANN's Affirmation of Commitments: to promote consumer trust, competition and consumer choice. iSelect also seeks to foster its online reputation and provide an authoritative internet space through which iSelect is able to communicate with its customers directly and effectively. The new .compare gTLD will significantly improve service levels to consumers by streamlining the process of finding and accessing the desired household product or service and further simplify the process of comparing and deciding between competing products. This will further enhance iSelect's reputation by ensuring its position as a preferred choice for consumers wanting to find a better deal online for their household products and services. The ability to create domain names on demand related to specific product and service categories and marketing campaigns supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(b)ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
It is anticipated that the proposed .compare gTLD will make positive contributions to the wider internet community by providing:
Differentiation (Increased trust):
The .compare gTLD will simplify how internet users interact with iSelect by providing a distinctive domain space. Internet users will be able to directly navigate to the .compare gTLD site, saving time and resources searching for an official site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. iSelect can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .compare domain space. The .compare gTLD will be a trusted and secure domain space through which consumers can compare, select and purchase household products and services with confidence. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .compare domain space, which will differentiate interaction between internet users and iSelect.
The differentiation of .compare gTLD as a trusted site for iSelect will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .compare domain space. As a result, .compare will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .compare will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. The current domain name system has limitations for iSelect's business particularly in terms of providing ease of use and accessibility for consumers who often have difficulty navigating to the site due to long, potentially convoluted URLs. The new .compare gTLD enables the company to combine the relevant product or service category and the primary purpose of the business, as embodied in the iSelect brand, in a single domain. iSelect has the ability to create second or third level domain names on demand for specific household product and service categories, such as healthinsurance.compare, lifeinsurance.compare and homeloans.compare, which are relevant to current and prospective consumers looking for a better deal. iSelect will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
The proposed .compare will provide a positive user experience, which meets the changing and growing needs of the global internet community. iSelect will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by iSelect. Therefore, .compare gTLD will:
- significantly improve user experience by simplifying navigation and streamlining the process by which consumers access their desired household products and services;
- streamline the process of comparing, selecting and purchasing competing household products;
- strengthen brand reputation and user confidence by eliminating user confusion
- represent authenticity thus promoting user confidence;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- potentially use geographic names to localise its websites to connect with internet users in the relevant regions and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
The .compare gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .compare gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN's core values in benefiting the public interest.
18(b)iv. Provide a complete description of the applicantʹs intended registration policies in support of the goals listed above.
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of iSelect will be eligible to register domain names in .compare at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures. As the use of the .compare gTLD expands and evolves, iSelect may consider expanding the use of .compare's gTLD's registration process at a later date. Such expansion processes will comply with all policy, operational and technical requirements and will adhere to applicable measures to protect customer trust and the stability of the internet.
18(b)v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
iSelect is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user's confidential information, including the Privacy Act 1998 (Australia), National Privacy Principles (Australia) and relevant Health Privacy legislation across Australian States.
- to provide consumers with requested products and services, such as providing a quote or recommendations on an appropriate level and type of insurance;
- to disclose to iSelect's affiliates, its participating insurers and financial institutions so that iSelect can process a consumer's application for and purchase of insurance or financial products;
- to disclose to iSelect's professional advisers, service providers and payment systems operators contracted to provide necessary services to iSelect for the administration of its business;
- to organisations authorised by iSelect to conduct promotional, research or marketing activities on its behalf, only if a consumer has agreed to receive such marketing material; and
- to disclose to law enforcement agencies or government authorities to comply with all applicable laws and regulations.
iSelect will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both iSelect and its users interacting with iSelect online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .compare gTLD. iSelect already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of 128-bit Secure Sockets Layer and a secured database.
iSelect will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .compare domain space.
18(b)vi. Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
The proposed new gTLD will be publicised by a media plan to promote recognition of the new gTLD within the internet community to be a trusted site and as a sign of authenticity.
[please insert customer's media/utilisation plan here]
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
As a restricted gTLD, registration will only be open to internal users (affiliate entities) at this stage and no third parties will be able to register domain names under .compare domain space. Therefore, it is not anticipated that third party trademark owners will incur costs in relation to the .compare gTLD. The affiliate entities wishing to register domain names must ensure that all the policy requirements for registration are satisfied. iSelect will utilise the services of the proposed Trademark Clearinghouse to ensure that domain names registered and the use of those domain names, do not infringe any registered third party intellectual property rights.
No unaffiliated third party will be permitted to register domain names at this stage. It is estimated that time and money spent by consumers who have been targeted by malicious abuse in utilising services on the internet will reduce over time as a result of the new, trusted .compare gTLD.×
Operational Rules and Cost Benefits
18(c)i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come/first-serve basis? The initial use of the proposed new gTLD will be restricted to internal business use and iSelect and affiliate entities are intended to be the registrants... Read more
18(c)i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come/first-serve basis?
The initial use of the proposed new gTLD will be restricted to internal business use and iSelect and affiliate entities are intended to be the registrants under the .compare gTLD. Therefore conflicts between multiple applications are not anticipated to occur.
18(c)ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
This gTLD will be used for internal purposes only, at this stage, so pricing incentives are not applicable or relevant.
18(c)iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plan.
This gTLD will be used for internal purposes only, at this stage, so pricing incentives or pricing increases are not applicable or relevant as no additional fees are to be charged.×
Is this a Community-based TLD?
Is this a Geographic-based TLD?
Protection of Geographic Names
iSelect Ltd (iSelect) is not currently planning to utilise geographic names at the second and other levels in the .compare gTLD. However, and notwithstanding the absence of geographic names in iSelect's forward planning and use intentions, iSelect has considered the requirements necessary should... Read more
iSelect Ltd (iSelect) is not currently planning to utilise geographic names at the second and other levels in the .compare gTLD. However, and notwithstanding the absence of geographic names in iSelect's forward planning and use intentions, iSelect has considered the requirements necessary should it, at a later date, seek to obtain ICANN approval for the use of geographic names as follows:
REGISTRY AGREEMENT - SPECIFICATION 5 CRITERIA
§2 The reservation of two-character label string may be released to the extent that Registry Operator reaches agreement with the government and the country-code manager. The Registry Operator may also propose release of these reservations based on its implementation of measures to avoid confusion with the corresponding country names.
§5 The reservation of specific country and territory names may be released to the extent that the Registry Operator reaches agreement with the applicable government(s), provided, further, that Registry Operator may also propose release of these reservations, subject to review by ICANN's Governmental Advisory Committee and approval by ICANN.
iSelect generally respects and abides by the GAC's Principles regarding New gTLDs, dated March 28, 2007. In order to comply with the requirements of the Registry Agreement, Specification 5, all Two-character labels (§2) and Country and Territory Names (§5) will be initially reserved.
However, iSelect believes that the use of geographic terms can provide great benefit and simplicity to internet users because these terms are intuitive ways to resolve to content that may be specifically relevant and targeted to users in the particular geographic region or users with an interest in the particular geographic region. iSelect intends to use any Two-character label and/or Country or Territory Name domains, and to participate in or implement a process by which any Government may reasonably object to that use. iSelect envisions a number of possible scenarios for ensuring Government agreement to the use of Country and Territory names. These will be explored in detail with ICANN and the Governmental Advisory Committee to ensure a mutually agreeable solution. Scenarios range from at a minimum; iSelect informing the Chair of the Governmental Advisory Committee (GAC) to ICANN in writing of its proposed use of geographic terms and provide Governments who wish to do so with an opportunity to block the use of their relevant name in the .compare gTLD. Other plausible scenarios would include;
SCENARIO 1 (LETTER TO GAC):
In advance of any use of geographical names iSelect will send a letter to the chair of the Governmental Advisory Committee (GAC) informing the GAC of its intention to use geographical names in the .compare gTLD. The letter will outline the reasons for using geographical names and provide Governments with the opportunity to contact iSelect within 90 days to reserve their respective geographical name from use in the TLD. Should a Government inform iSelect that it wishes to reserve the use of their respective geographical name, the name will remain reserved for the duration of iSelect's registry agreement with ICANN. The opportunity to reserve a name will be offered to Governments free of charge.
SCENARIO 2 (LETTER INFORMING INDIVIDUAL GOVERNMENTS):
In advance of any use of geographical names iSelect will send a letter to the Government concerned and inform it of iSelect's intention to use geographical names in the .compare gTLD. The letter will outline the reasons for using geographical names and provide the Government with the opportunity to contact iSelect within 90 days to reserve its respective geographical name from use in the .compare gTLD. Should the Government inform iSelect that it wishes to reserve the use of its respective geographical name, the name will remain reserved for the duration of iSelect's registry agreement with ICANN. The opportunity to reserve a name will be offered to the Government free of charge.
SCENARIO 3 (LETTER REQUESTING PERMISSION FROM INDIVIDUAL GOVERNMENT):
In advance of any use of geographical names iSelect will send a letter to the Government concerned and inform it of iSelect's intention to use geographical names in the .compare gTLD. The letter will outline the reasons for using geographical names and request the Government's approval or non-objection to the proposed use of the geographical name. Should the Government not respond to the iSelect within 90 days, iSelect will understand this to mean that the Government does not object to iSelect's proposed use of the geographical name. However should the Government at a later stage contact iSelect and request that the geographical name no longer be used, iSelect will work in good faith with the Government to try to find a mutually agreeable solution.
Alternatively however should the Government at a later stage contact iSelect and request that the geographical name no longer be used, iSelect will work in good faith with the Government to try to find a mutually agreeable solution. If such a solution cannot be found iSelect will respect the Government's wishes and reserve the name from use without cost to the Government concerned. iSelect will not use geographic names until ICANN has approved such use.×