Application Preview

Application number: 1-1987-61342 for Esurance Insurance Company

Generated on 11 06 2012


Applicant Information


1. Full legal name

Esurance Insurance Company

2. Address of the principal place of business

650 Davis Street
San Francisco 94111
US

3. Phone number

+1 415 875 4500

4. Fax number

+1 415 875 4751

5. If applicable, website or URL


Primary Contact


6(a). Name

Mr. Philip Lodico

6(b). Title

Managing Partner

6(c). Address


6(d). Phone Number

+1 202 223 9252

6(e). Fax Number


6(f). Email Address

[email protected]

Secondary Contact


7(a). Name

Mr. Bryan Peck

7(b). Title

Senior Manager Production

7(c). Address


7(d). Phone Number

+1 415 875 4500

7(e). Fax Number


7(f). Email Address

[email protected]

Proof of Legal Establishment


8(a). Legal form of the Applicant

Corporation

8(b). State the specific national or other jursidiction that defines the type of entity identified in 8(a).

Wisconsin

8(c). Attach evidence of the applicant's establishment.

Not Available

9(a). If applying company is publicly traded, provide the exchange and symbol.


9(b). If the applying entity is a subsidiary, provide the parent company.

Esurance Holdings, Inc.

9(c). If the applying entity is a joint venture, list all joint venture partners.


Applicant Background


11(a). Name(s) and position(s) of all directors

Christopher M. HennDirector
Gary C. TolmanDirector
John C. SwigartDirector
Jonathan D. AdkissonDirector
Kerian BunchDirector
Philip J. SwiftDirector
Wayne A. SharrahDirector

11(b). Name(s) and position(s) of all officers and partners

Christopher M. HennVice President
David M. BiewerVice President
Gary C. TolmanChairman, President and Chief Executive Officer
Jeffrey J. McRaeAssistant Treasurer
John C. SwigartVice President
Jonathan D. AdkissonTreasurer, Actuary and Chief Financial Officer
Kerian BunchVice President and Secretary
Mario RizzoAssistant Treasurer
Mark D. PitchfordVice President
Mary J. McGinnAssistant Secretary
Philip J. SwiftVice President
Richard G. WarrenVice President
Sarah AinslieAssistant Secretary
Steven C. VerneyAssistant Treasurer
Wayne A. SharrahVice President

11(c). Name(s) and position(s) of all shareholders holding at least 15% of shares

Esurance Holdings, Inc.Not Applicable

11(d). For an applying entity that does not have directors, officers, partners, or shareholders: Name(s) and position(s) of all individuals having legal or executive responsibility


Applied-for gTLD string


13. Provide the applied-for gTLD string. If an IDN, provide the U-label.

ESURANCE

14(a). If an IDN, provide the A-label (beginning with "xn--").


14(b). If an IDN, provide the meaning or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applicant.


14(c). If an IDN, provide the language of the label (in English).


14(c). If an IDN, provide the language of the label (as referenced by ISO-639-1).


14(d). If an IDN, provide the script of the label (in English).


14(d). If an IDN, provide the script of the label (as referenced by ISO 15924).


14(e). If an IDN, list all code points contained in the U-label according to Unicode form.


15(a). If an IDN, Attach IDN Tables for the proposed registry.

Not Available

15(b). Describe the process used for development of the IDN tables submitted, including consultations and sources used.


15(c). List any variant strings to the applied-for gTLD string according to the relevant IDN tables.


16. Describe the applicant's efforts to ensure that there are no known operational or rendering problems concerning the applied-for gTLD string. If such issues are known, describe steps that will be taken to mitigate these issues in software and other applications.

Esurance Insurance Company, anticipates the introduction of this .ESURANCE gTLD without operational or rendering problems. Based on a decade of experience launching and operating new TLDs, Afilias Limited (ʺAfiliasʺ) the back-end provider of registry services for the .ESURANCE gTLD, is confident the launch and operation of this gTLD presents no known challenges. The rationale for this opinion includes:

-The string is not complex and is represented in standard ASCII characters and follows relevant technical, operational and policy standards; 

-The string length is within lengths currently supported in the root and by ubiquitous Internet programs such as web browsers and mail applications;

-There are no new standards required for the introduction of the .ESURANCE gTLD;

-No onerous requirements are being made on registrars, registrants or Internet users, and;

-The existing secure, stable and reliable Afilias SRS, DNS, WHOIS and supporting systems and staff are amply provisioned and prepared to meet the needs of the .ESURANCE gTLD.

17. (OPTIONAL) Provide a representation of the label according to the International Phonetic Alphabet (http://www.langsci.ucl.ac.uk/ipa/).


Mission/Purpose


18(a). Describe the mission/purpose of your proposed gTLD.

18.1 Mission and Purpose of .ESURANCE

The content of this Answer to Question 18 set forth below describing the plans for Esurance Insurance Company’s (“ESIC”) registry constitutes the “purpose” of the registry as that term is used in paragraph 1.b. of Specification 9 of the Draft New gTLD Registry Agreement found in Module 5 of the Applicant Guidebook dated January 11, 2012 (the “Purpose”). ESIC will publish its Charter and its policies, guidelines, and other supporting documentation related to the implementation of the registry consistent with the Purpose, all prior to launch. All second level domain names registered by ESIC on behalf of itself or an affiliate will be registered through an ICANN-accredited registrar and will be consistent with the Purpose.

The .ESURANCE gTLD registry will be a standard, not a community-based, registry. The .ESURANCE gTLD registry will be a standard registry restricted to ESIC and potentially its qualified subsidiaries, affiliates or business partners having the Required License (as defined below). The registry will be closed to registrants who do not have a formal, written trademark license agreement from the ESIC affiliate which owns the ESURANCE mark, specifically allowing the registration of a second level domain name in the .ESURANCE gTLD registry (the “Required License”). There will be no market for second level registrations outside of registrants which are affiliated with ESIC and⁄or which have the Required License.

ESIC, together with its affiliates, is a leading online insurance company serving the wide-ranging needs of more than 509,000 current policyholders across the United States. ESIC’s affiliate, Esurance Insurance Services, Inc. (“EIS”), currently holds the intellectual property assets for ESIC and its subsidiaries and through which it operates a powerful, flexible technology platform, including the EIS website, that provides cutting-edge service to its customers across a wide range of insurance offerings including, but not limited to, cars, apartments, homes, recreational vehicles, motorcycles, boats, and other personal property.

The predecessor to EIS was launched in December 1999 as an online service offering car insurance in four states. Leveraging the benefits of the Internet and 24⁄7 customer support, EIS has grown into a company comprised of more than 1,800 employees located in 14 offices offering coverage to nearly 90 percent of the U.S. population. ESIC looks to leverage the potential use of .ESURANCE to expand upon its and its affiliates’ innovative use of online and mobile tools.

The intended future mission of .ESURANCE is to serve as a trusted, hierarchical, and intuitive namespace for ESIC and potentially its qualified subsidiaries, affiliates, or business partners having the Required License, all with the goal of advancing ESIC’s business interests and ability to effectively compete in the marketplace.

Although ICANN has not specifically recognized a .BRAND gTLD classification in the current gTLD application round, it is widely anticipated in the brand owner community that this will become a specialty subset of gTLDs. .ESURANCE is intended to be one of those .BRAND gTLDs, with the goal of protecting ESIC’s online presence and identity, expanding its marketing and promotion efforts, providing a more secure channel for online products and services, and offering a platform through which to consolidate many of the intellectual property activities of ESIC.

ESIC intends to initially limit registration and use of domain names within .ESURANCE to ESIC and potentially its qualified subsidiaries and affiliates. This initial limited use will allow ESIC to establish its operations and achieve full sustainability. This limited distribution, coupled with its Purpose and the other requirements set forth in Specification 9 of the Draft New gTLD Registry Agreement, is intended to exempt ESIC from any annual Code of Conduct Compliance requirements.

ESIC currently plans a four-stage rollout for .ESURANCE:

1. Stage One

The initial stage of implementation of the gTLD will involve ESIC registering a limited number of .ESURANCE second-level domain names.

This initial use will provide ESIC’s IT and security personnel the time to run a number of assessments for seamless and secure access using .ESURANCE domain names, interoperability with various software and Web-based applications, and unbroken and secure use of all names. This initial allocation will also allow the appropriate ESIC staff to coordinate with the internal and external staff responsible for the application, delegation, and setup phases of the .ESURANCE gTLD to ensure a proper transition from delegation to full operation.

2. Stage Two

Once all testing has been successfully completed, ESIC may begin allocating domain names in .ESURANCE for more widespread internal corporate use. During this same period of time, ESIC will begin evaluating strategies to potentially migrate traffic away from its current patchwork network of second-level domain names, which are registered in a variety of gTLDs and ccTLDs, to .ESURANCE.

It is in Stage Two that ESIC will evaluate expanding the operations of .ESURANCE to permit registration by qualified subsidiaries and affiliates. Should an assessment of its expansion strategy lead to a decision to extend registration rights to business partners having the Required License, this expansion is currently planned to take place during Stage Three, and likely after the first three years of operation. However, any expansion would be consistent with the Purpose and conditioned upon a review of Specification 9 (Registry Code of Conduct) set forth in the Draft New gTLD Registry Agreement to ensure compliance with ESIC’s business model.

3. Stage Three

Depending upon the analysis of the evaluations undertaken in Stage Two, ESIC may begin to implement the permanent migration of Internet traffic away from the gTLDs and ccTLDs in which ESIC’s domain names are currently registered, and toward the new gTLD. It is in this stage that ESIC also may implement any decision to extend registration rights to qualified affiliates and subsidiaries, consistent with the Purpose and in compliance with Specification 9 as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.

After consideration of the following factors: analysis of ESIC’s existing domain name portfolio; internal analysis of marketing initiatives; and the fact that ESIC will have full control over the number of registrations in the .ESURANCE namespace, ESIC is confident that the number of domain name registrations will be less than 10,000 in the first five years of operation.

4. Stage Four

Based on its experience in Stage Three, including any expansion in that phase, ESIC will assess whether its business plan and expansion strategy should be augmented by extending registration rights to business partners having the Registered License. It is anticipated by ESIC that changes to the domain name industry, and particularly the impact of .BRAND gTLDs, will take at least five years to be realized and assessed.

Any decision to allow registrations by business partners having the Required License will take into account this experience as well as the technical analysis of potential expansion.

Utilizing current projections based upon ESICʹs existing businesses, future business plans, current domain name portfolio, and other strategic factors, ESIC estimates that second-level domain name registrations will be in line with the projections set forth in the financial template provided in the answer to Question 46 of this application.

For the avoidance of doubt, the timeframes associated with various Stages set forth above are estimates only. Such timeframes are subject to change, including delay or early action, depending on ESIC’s business needs.

18(b). How proposed gTLD will benefit registrants, Internet users, and others

18.2 How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

ESIC believes that the proposed .ESURANCE gTLD has the potential to offer numerous benefits to Internet users and consumers and to establish a trusted online marketplace for the millions of customers using ESIC’s online resources, the investors and third parties seeking information, and the general Internet user population.

In addition, .ESURANCE will provide ESIC and potentially its qualified subsidiaries, affiliates, and business partners having the Required License with short and memorable Internet addresses and an increased ability to navigate to information about ESIC products and services, while minimizing the cost and need for defensive registrations because domain names within the .ESURANCE gTLD will only be allocated internally to ESIC and potentially its subsidiaries, affiliates and business partners having the Required License.

ESIC intends to also use .ESURANCE to develop a potential platform for the secure access to, and research, purchase, and distribution of ESIC content, services, and information to consumers, in order to minimize the potential for phishing, pharming, or other harmful online activities.

ESIC believes that a .ESURANCE gTLD can provide a single, online source identifying function for its global customers, instead of the current mix-and-match approach that ESIC is currently forced to resort to as it expands into different markets around the world.


18.2.1 What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

The primary mission of the .ESURANCE gTLD is to provide a trusted, hierarchical, and intuitive online marketplace to aggregate content and other offers and services. As ESIC and its affiliates continue to expand, the company will want to pursue and develop new opportunities to market and distribute its information, products, and services to consumers in the U.S. and internationally, on a variety of platforms, including the Internet and mobile devices. Given that customers increasingly demand access to ESIC policy information through a variety of channels, which include domain names and the address bar, ESIC believes that a .ESURANCE gTLD has the potential to provide an innovative, virtual avenue by which to access content from ESIC and its qualified subsidiaries and affiliates, which will deepen and broaden the companyʹs relationship with consumers.

Most importantly, ESIC will be able to provide access to information about its products and services in a namespace less affected by piracy, cybersquatting, and other malicious activities. Providing consumers with a trusted experience is a paramount goal to ESIC, and the .ESURANCE gTLD will be used to further that goal. Given the high saturation of insurance-related sites, including many that offer misleading or incorrect information to users, the .ESURANCE gTLD offers assurance that current and prospective ESIC policyholders are receiving authorized, up-to-date information, all in the global public interest.

While insurance providers, such as ESIC, fight never-ending battles to protect their valuable intellectual property from fraud and piracy on the Internet, a .ESURANCE gTLD potentially offers legitimate consumers a safer and more intuitive means of accessing authorized content from ESIC.

18.2.2 What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

As a branded gTLD, the primary driving factors of applying for the .ESURANCE gTLD are differentiation and innovation. The success of the gTLD will not be measured by the number of domain names registered. Instead, it will be measured by the level of consumer recognition and trust that is placed in the .ESURANCE gTLD.

Using this benchmark, ESIC strives to build consumer recognition and trust that rise to the level of that found in the .EDU and .GOV gTLDs.

As noted above, ESIC, together with its affiliates, forms a leading insurance services company that leverages emerging technologies to deliver information, products, and services to its consumers on a national scale. The .ESURANCE gTLD has the potential to serve as a cornerstone of this online strategy, if the potential consumer benefits that ICANN experts have forecasted become a reality.

A .ESURANCE gTLD also ties in closely with ESIC’s commitment to the environment. In addition to a claim vehicle fleet that is 100% hybrid, by offering a paperless customer experience, ESIC estimates that it has helped save over 3,520 trees since 2000. By providing increased opportunities for consumers to use the Internet to engage in commerce in a safe and trusted environment, ESIC minimizes the potential negative impact on the environment.


18.2.3 What goals does your proposed gTLD have in terms of user experience?

ESIC believes that the .ESURANCE gTLD will provide a single, trusted ecosystem experience for the millions of current and prospective policyholders in North America seeking information about its and its affiliates’ services. ESIC currently offers the following services online 24⁄7 through its flexible technology platform: delivering fast and accurate car insurance quotes; the ability of customers to manage their policy in real time; and filing a claim and checking its status online.

As one of the pioneers in the online insurance sector, ESIC will look to integrate these existing services into the new gTLD hierarchy and infrastructure, while evaluating other potential opportunities for innovation.

At minimum, the proposed .ESURANCE gTLD will provide consumers with short, memorable, and intuitive domain names to navigate the ESIC website. The general availability of these shorter domain names is a critical aspect for the growing number of consumers that navigate the Internet and use ESIC’s services through mobile devices. In addition to providing consumers with short, memorable, and intuitive domain names, ESIC hopes to have robust safeguards to minimize any fraudulent activity within the .ESURANCE gTLD.

The initial use of the .ESURANCE gTLD will involve ESIC registering a conservative number of second-level domain names. This initial use will provide ESIC’s IT and security personnel the ability to run a number of assessments for seamless and secure access to the ESIC website, and interoperability with various software and Web⁄mobile-based applications. Once appropriate security and stability issues have been satisfactorily addressed, ESIC plans to begin allocating domain names for internal corporate use and may redirect new .ESURANCE domain names to pre-existing content.

This phased rollout will likely take place over a multi-year period, but is subject to change depending upon a range of external factors, and will be in line with ESIC’s marketing strategy and technology needs.


18.2.4 Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The .ESURANCE gTLD is initially intended to be exclusively used by ESIC and potentially its qualified subsidiaries and affiliates. Should business partners eventually be allowed to register second level domain names, each will have the Required License which will terminate in the event of a misuse. The termination of the Required License will result in the deletion of any second level domain name(s) registered to any such business partner. Because of this intended use, any registration and use requirements are more appropriately vested in these corporate⁄affiliate agreements and in the Required License (if any), not in a domain name registration agreement itself.
While ESIC is fully supportive of, and committed to, ICANN’s bottom-up, consensus-driven model, the ESIC mark ESURANCE is a valuable brand whose protection is of paramount importance; therefore, any registration and use requirements (e.g., trademark quality control provisions) must, necessarily, vest in these other agreements.
Notwithstanding these concerns, ESIC will incorporate all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement that each registrant will execute.

18.2.5 Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

As an online business, ESIC recognizes first hand that this is an evolving area of law in which there is not a single international standard. ESIC respects the privacy of its customers and other consumers. As an insurance provider, ESIC is regulated by federal and state laws protecting the confidentiality and security of customer information, as well as ESIC’s use and disclosure of such information.

ESIC will ensure that the operation of the .ESURANCE gTLD will be consistent with relevant local and national laws governing privacy rights protection, as they are interpreted and applied, and has obtained a similar warranty from its backend services provider.

In addition, ESIC intends to incorporate contractual language in its Registry-Registrar Agreement (RRA) modeled after language which has been included in the template Registry Agreement and which has been successful utilized by existing ICANN gTLD Registry Operators.

The new gTLD Registry Agreement states “Registry Operator shall (i) notify each ICANN-accredited registrar that is a party to the registry-registrar agreement for the TLD of the purposes for which data about any identified or identifiable natural person (“Personal Data”) submitted to Registry Operator by such registrar is collected and used under this Agreement or otherwise and the intended recipients (or categories of recipients) of such Personal Data, and (ii) require such registrar to obtain the consent of each registrant in the TLD for such collection and use of Personal Data. Registry Operator shall take reasonable steps to protect Personal Data collected from such registrar from loss, misuse, unauthorized disclosure, alteration or destruction. Registry Operator shall not use or authorize the use of Personal Data in a way that is incompatible with the notice provided to registrars.ʺ


18.2.6 Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

ESIC sees the potential for this gTLD to serve as a component of ESIC’s future online strategic initiative. However, there remain a number of unanswered questions concerning consumer recognition and adoption of new gTLDs in the marketplace that first must be fully answered to ESIC’s satisfaction.

ESIC plans to start using these domain names primarily as redirects to existing .COM domains. After careful analysis and study of a targeted pilot rollout using the new .ESURANCE domains as addresses, ESIC may plan to engage in a broader, strategic initiative, should the results be positive. The actual usage of .ESURANCE domain names will dictate what public communications and consumer outreach may be done to encourage navigation to the .ESURANCE gTLD. This is not limited to, but may include advertising, media outreach, and email campaigns. However, there is currently no specific plan or budget for such communications given the uncertainty of consumer adoption of new gTLDs in the marketplace.

18(c). Describe operating rules to eliminate or minimize social costs or financial resource costs, various types of consumer vulnerabilities.

18.3.1 What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)?

ESIC has proposed operating rules to limit registration, as described herein, which will provide a number of benefits, as well as a trusted online environment for consumers of ESIC content and other information and services. Trademark and brand ownersʹ costs will be mitigated, since there will be no need to defensively register second-level domains in .ESURANCE.

In addition, this verified ecosystem will provide consumers with a single, trusted source for ESIC content with a substantially lower risk of exposure to phishing, fraud and⁄or other Internet scams, thus reducing the level of consumer vulnerability.


18.3.2 What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

ESIC believes that the proposed operation of the .ESURANCE gTLD as set forth in this application has no known negative consequences or cost implications for consumers.

On the contrary, the proposed gTLD provides ESIC with the ability to continue its history as a pioneer in the online insurance marketplace given the trusted nature of the .ESURANCE gTLD namespace, as described in detail above.


18.3.3 How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Given the restrictions on registration noted above, ESIC does not envision multiple applicants for the same domain name.


18.3.4 Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

ESIC does not envision any pricing, introductory discounts, or bulk registration discounts because these marketing⁄commercial initiatives are inconsistent with the Purpose of the .ESURANCE gTLD. There is no anticipated market for second level registrations in the .ESURANCE gTLD.

Moreover, it is the current intention of ESIC to have ESIC provide domain name registrations to ESIC, and potentially qualified subsidiaries and affiliates, as well as business partners having the Required License, at cost or at no cost, though ESIC reserves the right to re-evaluate this decision and may choose to impose a nominal fee in the future. Any registrant fees imposed in the future will be consistent with the Purpose as well as the Draft New gTLD Registry Agreement and ICANN Consensus Policies.


18.3.5 Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

ESIC is committed to providing the domain name registration periods set forth in the Registry Agreement. However, as noted above, the registration and use of a .ESURANCE domain name is restricted.

Therefore, providing contractual commitments in a domain name registrant agreement regarding the magnitude of price escalations does not seem relevant or appropriate. Additionally, as noted above, the current business model envisions ESIC providing domain name registrations at cost or at no cost.

ESIC acknowledges that the Draft New gTLD Registry Agreement requires that the Registry Operator “shall offer registrars the option to obtain registration periods for one to ten years at the discretion of the registrar.” However, the selection of the number of years for which a particular second level domain name is registered is a decision of the registrant and not the registrar. Given that all second level registrations will be consistent with the Purpose and restricted as set forth above, ESIC intends to only register domain names on an annual basis.

This is done to better account for costs on an annual basis as well as to provide for more concise financial statements in Question 46 (e.g., no multi-year registrations or deferred revenue).

Community-based Designation


19. Is the application for a community-based TLD?

No

20(a). Provide the name and full description of the community that the applicant is committing to serve.


20(b). Explain the applicant's relationship to the community identified in 20(a).


20(c). Provide a description of the community-based purpose of the applied-for gTLD.


20(d). Explain the relationship between the applied-for gTLD string and the community identified in 20(a).


20(e). Provide a description of the applicant's intended registration policies in support of the community-based purpose of the applied-for gTLD.


20(f). Attach any written endorsements from institutions/groups representative of the community identified in 20(a).

Not Available

Geographic Names


21(a). Is the application for a geographic name?

No

Protection of Geographic Names


22. Describe proposed measures for protection of geographic names at the second and other levels in the applied-for gTLD.

22 Esurance Insurance Company Has Properly Researched this Topic 

Esurance Insurance Company (“ESIC”) is keenly aware of the sensitivity of national governments to protect country and territory identifiers in the Domain Name System (DNS). In preparation for answering this question, ESIC reviewed relevant background material regarding the protection of geographic names in the DNS, including:

-ICANN Board Resolution 01-92 regarding the methodology developed for the reservation and release of country names in the .INFO top-level domain (see http:⁄⁄www.icann.org⁄en⁄minutes⁄minutes-10sep01.htm);
-ICANN’s Proposed Action Plan on .INFO Country Names (see http:⁄⁄www.icann.org⁄en⁄meetings⁄montevideo⁄action-plan-country-names-09oct01.htm);
-“Report of the Second WIPO Internet Domain Name Process: The Recognition and Rights and the Use of Names in the Internet Domain Name System,ʺ Section 6, Geographical Identifiers (see http:⁄⁄www.wipo.int⁄amc⁄en⁄processes⁄process2⁄report⁄html⁄report.html);
-ICANN’s Governmental Advisory Committee (GAC) Principles Regarding New gTLDs, (see https:⁄⁄gacweb.icann.org⁄download⁄attachments⁄1540128⁄gTLD_principles_0.pdf?version=1&modificationDate=1312358178000); and
-ICANN’s Generic Names Supporting Organization (GNSO) Reserved Names Working Group – Final Report (see http:⁄⁄gnso.icann.org⁄issues⁄new-gtlds⁄final-report-rn-wg-23may07.htm).

22.1 Initial Reservation of Country and Territory Names

ESIC is committed to initially reserving the country and territory names contained in the internationally recognized lists described in Article 5 of Specification 5 attached to New gTLD Applicant Guidebook at the second level and at all other levels within the .ESURANCE gTLD at which ESIC will provide for registrations. Specifically, ESIC will reserve:

-The short form (in English) of all country and territory names contained on the ISO 3166- 1 list, as updated from time to time, including the European Union, which is exceptionally reserved on the ISO 3166-1 list, and its scope extended in August 1999 to any application needing to represent the name European Union (see http:⁄⁄www.iso.org⁄iso⁄support⁄country_codes⁄iso_3166_code_lists⁄iso-3166-1_decoding_table.htm#EU);
-The United Nations Group of Experts on Geographical Names, Technical Reference Manual for the Standardization of Geographical Names, Part III Names of Countries of the World; and
-The list of United Nations member states in six official United Nations languages prepared by the Working Group on Country Names of the United Nations Conference on the Standardization of Geographical Names.

22.2 Fair & Non-Misleading Use of Geographical Identifiers

ESIC, together with its subsidiaries, form a leading online automobile insurance company serving the wide-ranging needs of more than 509,000 current policyholders across the United States. ESIC’s affiliate, Esurance Insurance Services, Inc. (“EIS”), operates a powerful, flexible technology platform through which ESIC and its affiliates provide cutting-edge service to their customers across a wide range of insurance offerings including, but not limited to, cars, apartments, homes, recreational vehicles, motorcycles, boats, and other personal property.

The predecessor to EIS was launched in December 1999 as an online service offering car insurance in four states. Leveraging the benefits of the Internet and 24⁄7 customer support, EIS has grown into a company comprised of 1,700 employees located in 14 offices offering coverage to nearly 90 percent of the U.S. population. ESIC looks to leverage the potential use of the .ESURANCE gTLD to expand upon its and its affiliates’ innovative use of online and mobile tools.

In providing content, sales, and services online, ESIC and its affiliates make regular use of Internet technology to allow users to quickly find relevant policy information. For example, on the Esurance.com website, users have the ability to search for available insurance policies and services (see http:⁄⁄www.esurance.com⁄).

Given this geographic approach to finding localized ESIC content, ESIC intends to explore the option of providing a hierarchical and intuitive framework for the .ESURANCE namespace by using geographical identifiers as second-level domain names. This use of geographical identifiers to the left of the gTLD and as part of the domain name itself is believed to have a direct and material impact on search engine algorithms and their corresponding query results. In addition, such naming conventions are intuitive and practiced by direct navigation Internet users (those that type their intended destination into address bars, as opposed to search engines). ESIC would like to evaluate if this type of hierarchical and intuitive use of second-level domain names within a gTLD provides increased consumer functionality and drives innovation.

22.3 The Legal Protection of Geographical Identifiers

One of the more authoritative resources on the current state of the law in connection with the protection of geographical identifiers was authored by the World Intellectual Property Organization (WIPO) in its 2001 “Report of the Second WIPO Internet Domain Name Process: The Recognition of Rights and the Use of Names in the Internet Domain Name Systemʺ report. Section six of this report was devoted exclusively to the protection of geographical identifiers.

From its analysis of the well-established framework against the misuse of geographical identifiers at the international, regional, and national levels, WIPO identified the following two elements for the protection of geographical identifiers: (i) a prohibition of false descriptions of the geographical source of goods; and (ii) a more extensive set of rules prohibiting the misuse of one class of geographical source indicators, known as geographical indications, see ʺSecond WIPO Internet Domain Name Processʺ (Paragraphs 206 and 210). Neither false descriptions of the geographical source of goods, nor misuse of geographical indications, is present in ESICʹs current or proposed use of geographical identifiers.

Notwithstanding WIPO’s recommendation that the protection of geographical identifiers is “a difficult area on which views are not only divided, but also ardently held” (Paragraph 237), national governments within the GAC, and other international fora have continued to advocate for increased safeguards to protect against the misuse of geographical identifiers within the domain name system.

ESIC, acting as a responsible international business, seeks to minimize any potential business practices that might mislead consumers.

However, at the same time, it believes that it is important to be able to use geographical identifiers in a fair and non-misleading manner, if such use can benefit Internet users as proposed in ESIC’s business model.

ESIC believes that a .ESURANCEgTLD would provide a single, online source identifying function for its customers.

22.4 Fair & Non-Misleading Use of Geographical Identifiers

In undertaking a thorough research of this subject matter prior to filing this application, ESIC’s subject matter experts were able to uncover the following representative sampling of fair and non-misleading use of geographical identifiers used in the existing gTLD domain name space:

Fair Use of National Geographical Identifiers

〈AUSTRALIA.COOP〉- Is operated by Co-operatives Australia, the national body for State Co-operative Federations, and provides a valuable resource about cooperatives within Australia.

〈UK.COOP〉- Is operated by Co-operatives UK, the national trade body that campaigns for cooperation and works to promote, develop, and unite cooperative enterprises within the United Kingdom.

〈USA.JOBS〉 - Is operated by DirectEmployers Association (ʺDEʺ). While Employ Media, the Registry Operator of the .JOBS gTLD, is currently in a dispute with ICANN regarding the allocation of this and other domain names, DE has a series of partnerships and programs with the United States Department of Labor, the National Association of State Workforce Agencies, and Facebook to help unemployed workers find jobs.

〈MALDIVIAN.AERO〉 - Is the dominant domestic air carrier in Maldives, and provides a range of commercial and leisure air transport services.

Fair Use Regional⁄Local

〈TEXAS.JOBS〉 - Is operated through a joint effort between DE, the Texas Workforce Commission, and the National Labor Exchange to connect job seekers with approximately 96,000 job openings.

An additional domain name operated by this joint effort was 〈WORKINTEXAS-VETERANS.JOBS〉, a resource devoted to helping Texas veterans translate their military skills to jobs in the civil marketplace.

〈BOISE.COOP〉 - Is operated by Boise Co-op, a member-owned cooperative, founded in 1973 by a few dozen individuals who shared a mutual interest in buying healthy and organic food at reasonable prices.

〈BROOKLYN.COOP〉 - Is operated by Brooklyn Cooperative Federal Credit Union, which began as a modest storefront business in 2001, but is now New York City’s fastest growing credit union and a model for community development credit unions nationwide.

〈HYDERABAD.AERO〉 - Is operated by the Hyderabad International Airport and provides a range of interactive services and information for both business and leisure travelers.

〈SACRAMENTO.AERO〉 - Is a portal website operated by Sacramento County to provide links to each of the airports serving the Sacramento area: Sacramento International Airport (SMF), Mather Airport (MHR), Executive Airport (SAC), and Franklin Field (F72).

22.5 Protection of Regional and Local Geographic Names for Non-Misleading Use

Although ESIC has stated its intention to consider using non-reserved geographic identifiers as part of a hierarchical and intuitive framework in a fair and non-misleading nature to help consumers navigate the .ESURANCE namespace, ESIC is committed to operating the .ESURANCE namespace in a manner that minimizes potential consumer confusion, and will actively work with others in the ICANN community regarding any future policy development in this area.

22.6 Potential Future Release of Initially Reserved Names

ESIC looks forward to working with other new gTLDRegistry Operators as well as with ICANN’s GAC to explore potential processes that could permit the release of initially reserved country names (including ISO-3166 two characters). Specifically, ESIC is interested in exploring other Registry Service Evaluation Processes (RSEP) that have been filed by existing gTLD Registry Operators in releasing previously reserved domain names.

22.7 Dispute Resolution

ESIC does not envision any potential disputes from governments or public authorities in connection with the registration and use of geographic names within the .ESURANCE gTLD based upon its proposed use set forth in the response to Question 18 of this application.

However, ESIC is committed to working with governments, public authorities, or IGOs that may have a concern regarding the registration of names with national or geographic significance at the second level within the .ESURANCE gTLD.

Therefore, should there arise any potential disputes, ESIC will undertake an immediate policy development process as identified below.

22.8 Creation and Updating the Policies

If there should arise some future need for the creation or updating of the policies regarding this class of domain names, ESIC will act in an open and transparent manner to develop such a policy and⁄or recommendation.

ESIC is also committed to continually reviewing and updating these lists to prevent misleading use of geographical identifiers. Consistent with this commitment, ESIC intends to remain an active participant in any ongoing ICANN policy discussion regarding the protection of geographic names within the DNS.

Registry Services


23. Provide name and full description of all the Registry Services to be provided.

Throughout the technical portion (#23 - #44) of this application, answers are provided directly from Afilias, the back-end provider of registry services for the .ESURANCE gTLD. Esurance Insurance Company chose Afilias as its back-end provider because Afilias has more experience successfully applying to ICANN and launching new TLDs than any other provider. Afilias is the ICANN-contracted registry operator of the .INFO and .MOBI TLDs, and Afilias is the back-end registry services provider for other ICANN TLDs including .ORG, .ASIA, .AERO, among others. 

Registry services for the .ESURANCE gTLD will be performed by Afilias in the same responsible manner used to support 16 top level domains today. Afilias supports more ICANN-contracted TLDs (6) than any other provider currently. Afilias’ primary corporate mission is to deliver secure, stable and reliable registry services. The .ESURANCE gTLD will utilize an existing, proven team and platform for registry services with:
- A stable and secure, state-of-the-art, EPP-based SRS with ample storage capacity, data security provisions, and scalability that is proven with registrars who account for over 95 percent of all gTLD domain name registration activity (over 375 registrars);
- A reliable, 100 percent available DNS service (zone file generation, publication and dissemination) tested to withstand severe DDoS attacks and dramatic growth in Internet use;
- A WHOIS service that is flexible and standards compliant, with search capabilities to address both registrar and end-user needs; includes consideration for evolving standards, such as RESTful, or draft-kucherawy-wierds;
• Experience introducing IDNs in the following languages: German (DE), Spanish (ES), Polish (PL), Swedish (SV), Danish (DA), Hungarian (HU), Icelandic (IS), Latvian (LV), Lithuanian (LT), Korean (KO), Simplified and Traditional Chinese (CN), Devanagari (HI-DEVA), Russian (RU), Belarusian (BE), Ukrainian (UK), Bosnian (BS), Serbian (SR), Macedonian (MK) and Bulgarian (BG) across the TLDs it serves;
- A registry platform that is both IPv6 and DNSSEC enabled;
- An experienced, respected team of professionals active in standards development of innovative services such as DNSSEC and IDN support;
- Methods to limit domain abuse, remove outdated and inaccurate data, and ensure the integrity of the SRS, and;
- Customer support and reporting capabilities to meet financial and administrative needs, e.g., 24x7 call center support, integration support, billing, and daily, weekly, and monthly reporting.

Afilias will support the .ESURANCE gTLD in accordance with the specific policies and procedures of Esurance Insurance Company (the “registry operator”), leveraging a proven registry infrastructure that is fully operational, staffed with professionals, massively provisioned, and immediately ready to launch and maintain the .ESURANCE gTLD.

The below response includes a description of the registry services to be provided for the .ESURANCE gTLD, additional services provided to support registry operations, and an overview of Afilias’ approach to registry management.

Registry services to be provided
To support the .ESURANCE gTLD, Esurance Insurance Company and Afilias will offer the following registry services, all in accordance with relevant technical standards and policies:
- Receipt of data from registrars concerning registration for domain names and nameservers, and provision to registrars of status information relating to the EPP-based domain services for registration, queries, updates, transfers, renewals, and other domain management functions. Please see our responses to questions #24, #25, and #27 for full details, which we request be incorporated here by reference.
- Operation of the registry DNS servers: The Afilias DNS system, run and managed by Afilias, is a massively provisioned DNS infrastructure that utilizes among the most sophisticated DNS architecture, hardware, software and redundant design created. Afilias’ industry-leading system works in a seamless way to incorporate nameservers from any number of other secondary DNS service vendors. Please see our response to question #35 for full details, which we request be incorporated here by reference.
- Dissemination of TLD zone files: Afilias’ distinctive architecture allows for real-time updates and maximum stability for zone file generation, publication and dissemination. Please see our response to question #34 for full details, which we request be incorporated here by reference.
- Dissemination of contact or other information concerning domain registrations: A port 43 WHOIS service with basic and expanded search capabilities with requisite measures to prevent abuse. Please see our response to question #26 for full details, which we request be incorporated here by reference.
- Internationalized Domain Names (IDNs): Ability to support all protocol valid Unicode characters at every level of the .ESURANCE gTLD, including alphabetic, ideographic and right-to-left scripts, in conformance with the ICANN IDN Guidelines. Please see our response to question #44 for full details, which we request be incorporated here by reference.
- DNS Security Extensions (DNSSEC): A fully DNSSEC-enabled registry, with a stable and efficient means of signing and managing zones. This includes the ability to safeguard keys and manage keys completely. Please see our response to question #43 for full details, which we request be incorporated here by reference.

Each service will meet or exceed the contract service level agreement. All registry services for this TLD will be provided in a standards-compliant manner.

Security
Afilias addresses security in every significant aspect – physical, data and network as well as process. Afilias’ approach to security permeates every aspect of the registry services provided. A dedicated security function exists within the company to continually identify existing and potential threats, and to put in place comprehensive mitigation plans for each identified threat. In addition, a rapid security response plan exists to respond comprehensively to unknown or unidentified threats. The specific threats and Afilias mitigation plans are defined in our response to question #30(b); please see that response for complete information. In short, Afilias is committed to ensuring the confidentiality, integrity, and availability of all information.

New registry services

One potential unique service that Esurance Insurance Company is considering at this time is the imposition of an annual cost recovery based fee to validate registrars that will be providing domain name registration services in the .ESURANCE gTLD.

An additional service which Esurance Insurance Company may offer, commonly used in the marketplace today, is the use of RFPs (Request for Proposals) and Auctions to determine string allocation in appropriate circumstances.

Additional services to support registry operation
Numerous supporting services and functions facilitate effective management of the TLD. These support services are also supported by Afilias, including:
- Customer support: 24x7 live phone and e-mail support for customers to address any access, update or other issues they may encounter. This includes assisting the customer identification of the problem as well as solving it. Customers include registrars and Esurance Insurance Company, but not registrants except in unusual circumstances. Customers have access to a web-based portal for a rapid and transparent view of the status of pending issues.
- Financial services: billing and account reconciliation for all registry services according to pricing established in respective agreements.

Reporting is an important component of supporting registry operations. Afilias will provide reporting to the Esurance Insurance Company and registrars, and financial reporting.

Reporting provided to Esurance Insurance Company
Afilias provides an extensive suite of reports to Esurance Insurance Company, including daily, weekly and monthly reports with data at the transaction level that enable Esurance Insurance Company to track and reconcile at whatever level of detail preferred. Afilias provides the exact data required by ICANN in the required format to enable Esurance Insurance Company to meet its technical reporting requirements to ICANN.

In addition, Afilias offers access to a data warehouse capability that will enable near real-time data to be available 24x7. This can be arranged by informing the Afilias Account Manager regarding who should have access. Afilias’ data warehouse capability enables drill-down analytics all the way to the transaction level.

Reporting available to registrars
Afilias provides an extensive suite of reporting to registrars and has been doing so in an exemplary manner for more than ten years. Specifically, Afilias provides daily, weekly and monthly reports with detail at the transaction level to enable registrars to track and reconcile at whatever level of detail they prefer.

Reports are provided in standard formats, facilitating import for use by virtually any registrar analytical tool. Registrar reports are available for download via a secure administrative interface. A given registrar will only have access to its own reports. These include the following:
• Daily Reports: Transaction Report, Billable Transactions Report, and Transfer Reports;
• Weekly: Domain Status and Nameserver Report, Weekly Nameserver Report, Domains Hosted by Nameserver Weekly Report, and;
• Monthly: Billing Report and Monthly Expiring Domains Report.

Weekly registrar reports are maintained for each registrar for four weeks. Weekly reports older than four weeks will be archived for a period of six months, after which they will be deleted.

Financial reporting
Registrar account balances are updated real-time when payments and withdrawals are posted to the registrarsʹ accounts. In addition, the registrar account balances are updated as and when they perform billable transactions at the registry level.

Afilias provides Deposit⁄Withdrawal Reports that are updated periodically to reflect payments received or credits and withdrawals posted to the registrar accounts.

The following reports are also available: a) Daily Billable Transaction Report, containing details of all the billable transactions performed by all the registrars in the SRS, b) daily e-mail reports containing the number of domains in the registry and a summary of the number and types of billable transactions performed by the registrars, and c) Esurance Insurance Company versions of most registrar reports (for example, a daily Transfer Report that details all transfer activity between all of the registrars in the SRS).


Afilias approach to registry support
Afilias, the back end registry services provider for the .ESURANCE gTLD, is dedicated to managing the technical operations and support of the .ESURANCE gTLD in a secure, stable and reliable manner. Afilias has worked closely with Esurance Insurance Company to review specific needs and objectives of the .ESURANCE gTLD. The resulting comprehensive plans are illustrated in technical responses #24-44, drafted by Afilias given Esurance Insurance Company requirements. Afilias and Esurance Insurance Company also worked together to provide financial responses for this application which demonstrate cost and technology consistent with the size and objectives of the .ESURANCE gTLD.

Afilias is the registry services provider for the .ESURANCE gTLD and several other TLD applications. Over the past 11 years of providing services for gTLD and ccTLDs, Afilias has accumulated experience about resourcing levels necessary to provide high quality services with conformance to strict service requirements. Afilias currently supports over 20 million domain names, spread across 16 TLDs, with over 400 accredited registrars.

Since its founding, Afilias is focused on delivering secure, stable and reliable registry services. Several essential management and staff who designed and launched the Afilias registry in 2001 and expanded the number of TLDs supported, all while maintaining strict service levels over the past decade, are still in place today. This experiential continuity will endure for the implementation and on-going maintenance of this TLD. Afilias operates in a matrix structure, which allows its staff to be allocated to various critical functions in both a dedicated and a shared manner. With a team of specialists and generalists, the Afilias project management methodology allows efficient and effective use of our staff in a focused way.

With over a decade of registry experience, Afilias has the depth and breadth of experience that ensure existing and new needs are addressed, all while meeting or exceeding service level requirements and customer expectations. This is evident in Afilias’ participation in business, policy and technical organizations supporting registry and Internet technology within ICANN and related organizations. This allows Afilias to be at the forefront of security initiatives such as: DNSSEC, wherein Afilias worked with Public Interest Registry (PIR) to make the .ORG registry the first DNSSEC enabled gTLD and the largest TLD enabled at the time; in enhancing the Internet experience for users across the globe by leading development of IDNs; in pioneering the use of open-source technologies by its usage of PostgreSQL, and; being the first to offer near-real-time dissemination of DNS zone data.

The ability to observe tightening resources for critical functions and the capacity to add extra resources ahead of a threshold event are factors that Afilias is well versed in. Afilias’ human resources team, along with well-established relationships with external organizations, enables it to fill both long-term and short-term resource needs expediently.

Afilias’ growth from a few domains to serving 20 million domain names across 16 TLDs and 400 accredited registrars indicates that the relationship between the number of people required and the volume of domains supported is not linear. In other words, servicing 100 TLDs does not automatically require 6 times more staff than servicing 16 TLDs. Similarly, an increase in the number of domains under management does not require in a linear increase in resources. Afilias carefully tracks the relationship between resources deployed and domains to be serviced, and pro-actively reviews this metric in order to retain a safe margin of error. This enables Afilias to add, train and prepare new staff well in advance of the need, allowing consistent delivery of high quality services.

Demonstration of Technical & Operational Capability


24. Shared Registration System (SRS) Performance

Answers for this Question 24 are provided directly from Afilias, Limited (ʺAfiliasʺ) the back-end provider of registry services for the .ESURANCE gTLD.

Afilias operates a state-of-the-art EPP-based Shared Registration System (SRS) that is secure, stable and reliable. The SRS is a critical component of registry operations that must balance the business requirements for the registry and its customers, such as numerous domain acquisition and management functions. The SRS meets or exceeds all ICANN requirements given that Afilias:

-Operates a secure, stable and reliable SRS which updates in real-time and in full compliance with Specification 6 of the new gTLD Registry Agreement;

-Is committed to continuously enhancing its SRS to meet existing and future needs;

-Currently exceeds contractual requirements and will perform in compliance with Specification 10 of the new gTLD Registry Agreement;

-Provides SRS functionality and staff, financial, and other resources to more than adequately meet the technical needs of the .ESURANCE gTLD, and;

-Manages the SRS with a team of experienced technical professionals who can seamlessly integrate this gTLD into the Afilias registry platform and support the .ESURANCE gTLD in a secure, stable, and reliable manner.

Description of operation of the SRS, including diagrams

Afilias’ SRS provides the same advanced functionality as that used in the .INFO and .ORG registries, as well as the fourteen other TLDs currently supported by Afilias. The Afilias registry system is standards-compliant and utilizes proven technology, ensuring global familiarity for registrars, and it is protected by Afiliasʹ massively provisioned infrastructure that mitigates the risk of disaster.

EPP functionality is described fully in the response to Question 25 of this application; consider those answers incorporated here by reference. An abbreviated list of Afiliasʹ SRS functionality includes:

-Domain registration: Afilias provides registration of names in the .ESURANCE gTLD, in both ASCII and IDN forms, to accredited registrars via EPP and a Web-based administration tool.

-Domain renewal: Afilias provides services that allow registrars the ability to renew domains under sponsorship at any time. Further, the registry performs the automated renewal of all domain names at the expiration of their term, and allows registrars to rescind automatic renewals within a specified number of days after the transaction for a full refund.

-Transfer: Afilias provides efficient and automated procedures to facilitate the transfer of sponsorship of a domain name between accredited registrars. Further, the registry enables bulk transfers of domains under the provisions of the Registry-Registrar Agreement.

-RGP and restoring deleted domain registrations: Afilias provides support for the Redemption Grace Period (RGP) as needed, enabling the restoration of deleted registrations.

-Other grace periods and conformance with ICANN guidelines: Afilias provides support for other grace periods that are evolving as standard practice inside the ICANN community. In addition, the Afilias registry system supports the evolving ICANN guidelines on IDNs.

Afilias also supports the basic check, delete, and modify commands.

As required for all new gTLDs, Afilias provides “thick” registry system functionality. In this model, all key contact details for each domain are stored in the registry. This allows better access to domain data and provides uniformity in storing the information.

Afilias’ SRS complies today, and will continue to comply, with global best practices including relevant RFCs, ICANN requirements, and the .ESURANCE gTLDʹs respective domain policies. With over a decade of experience, Afilias has fully documented and tested policies and procedures, and its highly skilled team members are active participants of the major relevant technology and standards organizations, so ICANN can be assured that SRS performance and compliance are met. Full details regarding the SRS system and network architecture are provided in the responses to Questions 31 and 32 of this application; consider those answers incorporated here by reference.

SRS servers and software

All applications and databases for the .ESURANCE gTLD will run in a virtual environment currently hosted by a cluster of servers equipped with the latest Intel Westmere multi-core processors. (It is possible that by the time this application is evaluated and systems deployed, Westmere processors may no longer be the “latest”; the Afilias policy is to use the most advanced, stable technology available at the time of deployment.) The data for the registry will be stored on storage arrays of solid state drives shared over a fast storage area network. The virtual environment allows the infrastructure to easily scale both vertically and horizontally to cater to changing demand. It also facilitates effective utilization of system resources, thus reducing energy consumption and carbon footprint.

The network firewalls, routers and switches support all applications and servers. Hardware traffic shapers are used to enforce an equitable access policy for connections coming from registrars. The registry system accommodates both IPv4 and IPv6 addresses. Hardware load balancers accelerate TLS⁄SSL handshaking and distribute load among a pool of application servers.

Each of the servers and network devices are equipped with redundant, hot-swappable components and multiple connections to ancillary systems. Additionally, 24x7 support agreements with a four-hour response time at all Afilias data centers guarantee replacement of failed parts in the shortest time possible.

Examples of current system and network devices used are:
-Servers: Cisco UCS B230 blade servers
-SAN storage arrays: IBM Storwize V7000 with Solid State Drives
-SAN switches: Brocade 5100
-Firewalls: Cisco ASA 5585-X
-Load balancers: F5 Big-IP 6900
-Traffic shapers: Procera PacketLogic PL8720
-Routers: Juniper MX40 3D
-Network switches: Cisco Nexus 7010, Nexus 5548, Nexus 2232

These system components are upgraded and updated as required, and have usage and performance thresholds that trigger upgrade review points. In each data center, there is a minimum of two of each network component, a minimum of 25 servers, and a minimum of two storage arrays.

Technical components of the SRS include the following items, continually checked and upgraded as needed: SRS, WHOIS, Web admin tool, DNS, DNS distributor, reporting, invoicing tools, and deferred revenue system (as needed).

All hardware is massively provisioned to ensure stability under all forecast volumes from launch through “normal” operations of average daily and peak capacities. Each and every system application, server, storage and network device is continuously monitored by the Afilias Network Operations Center for performance and availability. The data gathered is used by dynamic predictive analysis tools in real-time to raise alerts for unusual resource demands. Should any volumes exceed established thresholds, a capacity planning review is instituted which will address the need for additions well in advance of their actual need.

SRS diagram and interconnectivity description

As with all core registry services, the SRS is run from a global cluster of registry system data centers, located in geographic centers with high Internet bandwidth, power, redundancy and availability. All of the registry systems will be run in a 〈n+1〉 setup, with a primary data center and a secondary data center. For detailed site information, see the responses to Questions 32 and 35 of this application. Registrars access the SRS in real-time using EPP.

A sample of the Afilias SRS technical and operational capabilities (displayed in Figure 24-a) include:

-Geographically diverse redundant registry systems;
-Load balancing implemented for all registry services (e.g. EPP, WHOIS, Web admin) ensuring equal experience for all customers and easy horizontal scalability;
-Disaster Recovery Point objective for the registry is within one minute of the loss of the primary system;
-Detailed and tested contingency plan, in case of primary site failure, and;
-Daily reports, with secure access for confidentiality protection.

As evidenced in Figure 24-a, the SRS contains several components of the registry system. The interconnectivity ensures near-real-time distribution of the data throughout the registry infrastructure, timely backups, and up-to-date billing information.

The WHOIS servers are directly connected to the registry database and provide real-time responses to queries using the most up-to-date information present in the registry.

Committed DNS-related EPP objects in the database are made available to the DNS Distributor via a dedicated set of connections. The DNS Distributor extracts committed DNS-related EPP objects in real time and immediately inserts them into the zone for dissemination.

The Afilias system is architected such that read-only database connections are executed on database replicas and connections to the database master (where write-access is executed) are carefully protected to ensure high availability.

This interconnectivity is monitored, as is the entire registry system, according to the plans detailed in the response to Question 42 of this application.

Synchronization scheme

Registry databases are synchronized both within the same data center and in the backup data center using a database application called Slony. For further details, see the responses to Questions 33 and 37 of this application. Slony replication of transactions from the publisher (master) database to its subscribers (replicas) works continuously to ensure the publisher and its subscribers remain synchronized. When the publisher database completes a transaction, the Slony replication system ensures that each replica also processes the transaction. When there are no transactions to process, Slony “sleeps” until a transaction arrives or for one minute, whichever comes first. Slony “wakes up” each minute to confirm with the publisher that there has not been a transaction and thus ensures subscribers are synchronized and the replication time lag is minimized. The typical replication time lag between the publisher and subscribers depends on the topology of the replication cluster, specifically the location of the subscribers relative to the publisher. Subscribers located in the same data center as the publisher are typically updated within a couple of seconds, and subscribers located in a secondary data center are typically updated in less than ten seconds. This ensures real-time or near-real-time synchronization between all databases, and in the case where the secondary data center needs to be activated, it can be done with minimal disruption to registrars.

SRS SLA performance compliance

Afilias has a ten-year record of delivering on the demanding ICANN SLAs, and will continue to provide secure, stable and reliable service in compliance with SLA requirements as specified in the new gTLD Registry Agreement, Specification 10, as presented in Figure 24-b.

The Afilias SRS currently handles over 200 million EPP transactions per month for just .INFO and .ORG. Overall, the Afilias SRS manages over 700 million EPP transactions per month for all TLDs under management.

Given this robust functionality, and more than a decade of experience supporting a thick TLD registry with a strong performance history, Afilias, on behalf of Esurance Insurance Company, will meet or exceed the performance metrics in Specification 10 of the new gTLD Registry Agreement. The Afilias services and infrastructure are designed to scale both vertically and horizontally without any downtime to provide consistent performance as .ESURANCE grows. The Afilias architecture is also massively provisioned to meet seasonal demands and marketing campaigns. Afilias’ experience also gives high confidence in the ability to scale and grow registry operations for the .ESURANCE gTLD in a secure, stable and reliable manner.

SRS resourcing plans

Since its founding, Afilias is focused on delivering secure, stable and reliable registry services. Several essential management and staff who designed and launched the Afilias registry in 2001 and expanded the number of TLDs supported, all while maintaining strict service levels over the past decade, are still in place today. This experiential continuity will endure for the implementation and on-going maintenance of the .ESURANCE gTLD. Afilias operates in a matrix structure, which allows its staff to be allocated to various critical functions in both a dedicated and a shared manner. With a team of specialists and generalists, the Afilias project management methodology allows efficient and effective use of its staff in a focused way.

Over 100 Afilias team members contribute to the management of the SRS code and network that will support the .ESURANCE gTLD. The SRS team is composed of Software Engineers, Quality Assurance Analysts, Application Administrators, System Administrators, Storage Administrators, Network Administrators, Database Administrators, and Security Analysts located at three geographically separate Afilias facilities. The systems and services set up and administered by these team members are monitored 24x7 by skilled analysts at two NOCs located in Toronto, Ontario (Canada) and Horsham, Pennsylvania (USA). In addition to these team members, Afilias also utilizes trained project management staff to maintain various calendars, work breakdown schedules, utilization and resource schedules and other tools to support the technical and management staff. It is this team who will both deploy the .ESURANCE gTLD on the Afilias infrastructure, and maintain it. Together, the Afilias team has managed 11 registry transitions and six new TLD launches, which illustrate its ability to securely and reliably deliver regularly scheduled updates as well as a secure, stable and reliable SRS service for the .ESURANCE gTLD.

25. Extensible Provisioning Protocol (EPP)

Answers for this question (#25) are provided by Afilias, the back-end provider of registry services for the .ESURANCE gTLD. 

Afilias has been a pioneer and innovator in the use of EPP .INFO was the first EPP-based gTLD registry and launched on EPP version 02⁄00. Afilias has a track record of supporting TLDs on standards-compliant versions of EPP. Afilias will operate the EPP registrar interface as well as a web-based interface for the .ESURANCE gTLD in accordance with RFCs and global best practices. In addition, Afilias will maintain a proper OT&E (Operational Testing and Evaluation) environment to facilitate registrar system development and testing.

Afilias’ EPP technical performance meets or exceeds all ICANN requirements as demonstrated by:
- A completely functional, state-of-the-art, EPP-based SRS that currently meets the needs of various TLDs and will meet this new .ESURANCE gTLD’s needs;
- A track record of success in developing extensions to meet client and registrar business requirements such as multi-script support for IDNs;
- Supporting six ICANN gTLDs on EPP, e.g., .INFO, .ORG, and .MOBI
- EPP software that is operating today and has been fully tested to be standards-compliant;
- Proven interoperability of existing EPP software with ICANN-accredited registrars, and;
- An SRS that currently processes over 200 million EPP transactions per month for both .INFO and .ORG. Overall, Afilias processes over 700 million EPP transactions per month for all 16 TLDs under management.

The EPP service is offered in accordance with the performance specifications defined in the new gTLD Registry Agreement, Specification 10.

EPP Standards
The Afilias registry system complies with the following revised versions of the RFCs and operates multiple ICANN TLDs on these standards, including .INFO, .ORG, and .MOBI. The systems have been tested by our Quality Assurance (“QA”) team for RFC compliance, and have been used by registrars for an extended period of time:
- 3735 - Guidelines for Extending EPP
- 3915 - Domain Registry Grace Period Mapping
- 5730 - Extensible Provisioning Protocol (EPP)
- 5731 - Domain Name Mapping
- 5732 - Host Mapping
- 5733 - Contact Mapping
- 5734 - Transport Over TCP
- 5910 - Domain Name System (DNS) Security Extensions Mapping for the Extensible Provisioning Protocol (EPP)

The .ESURANCE gTLD will support all valid EPP commands. The following EPP commands are in operation today and will be made available for this TLD. See attachment #25A for the base set of EPP commands and copies of Afilias XSD schema files, which define all the rules of valid, RFC compliant EPP commands and responses that Afilias supports. Any customized EPP extensions, if necessary, will also conform to relevant RFCs.

Afilias staff members actively participated in the Internet Engineering Task Force (IETF) process that finalized the new standards for EPP. Afilias will continue to actively participate in the IETF and will stay abreast of any updates to the EPP standards.

EPP Software Interface and Functionality
Afilias will provide all registrars with a free open-source EPP toolkit. Afilias provides this software for use with both Microsoft Windows and Unix⁄Linux operating systems. This software, which includes all relevant templates and schema defined in the RFCs, is available on sourceforge.net and will be available through Esurance Insurance Company’s website.

Afilias’ SRS EPP software complies with all relevant RFCs and includes the following functionality:
- EPP Greeting: A response to a successful connection returns a greeting to the client. Information exchanged can include: name of server, server date and time in UTC, server features, e.g., protocol versions supported, languages for the text response supported, and one or more elements which identify the objects that the server is capable of managing;
- Session management controls: 〈login〉 to establish a connection with a server, and 〈logout〉 to end a session;
- EPP Objects: Domain, Host and Contact for respective mapping functions;
- EPP Object Query Commands: Info, Check, and Transfer (query) commands to retrieve object information, and;
- EPP Object Transform Commands: five commands to transform objects: 〈create〉 to create an instance of an object, 〈delete〉 to remove an instance of an object, 〈renew〉 to extend the validity period of an object, 〈update〉 to change information associated with an object, and 〈transfer〉 to manage changes in client sponsorship of a known object.

Currently, 100 percent of the top domain name registrars in the world have software that has already been tested and certified to be compatible with the Afilias SRS registry. In total, over 375 registrars, representing over 95 percent of all registration volume worldwide, operate software that has been certified compatible with the Afilias SRS registry. Afilias’ EPP Registrar Acceptance Criteria are available in attachment #25B, EPP OT&E Criteria.

Free EPP Software Support
Afilias analyzes and diagnoses registrar EPP activity log files as needed and is available to assist registrars who may require technical guidance regarding how to fix repetitive errors or exceptions caused by misconfigured client software.

Registrars are responsible for acquiring a TLS⁄SSL certificate from an approved certificate authority, as the registry-registrar communication channel requires mutual authentication; Afilias will acquire and maintain the server-side TLS⁄SSL certificate. The registrar is responsible for developing support for TLS⁄SSL in their client application. Afilias will provide free guidance for registrars unfamiliar with this requirement.

Registrar Data Synchronization
There are two methods available for registrars to synchronize their data with the registry:
- Automated synchronization: Registrars can, at any time, use the EPP 〈info〉 command to obtain definitive data from the registry for a known object, including domains, hosts (nameservers) and contacts.
- Personalized synchronization: A registrar may contact technical support and request a data file containing all domains (and associated host (nameserver) and contact information) registered by that registrar, within a specified time interval. The data will be formatted as a comma separated values (CSV) file and made available for download using a secure server.

EPP Modifications
There are no unique EPP modifications planned for the .ESURANCE gTLD.

All ICANN gTLDs must offer a Sunrise as part of a rights protection program. Afilias uses EPP extensions that allow registrars to submit trademark and other intellectual property rights (IPR) data to the registry. These extensions are:
- An 〈ipr:name〉 element that indicates the name of Registered Mark.
- An 〈ipr:number〉 element that indicates the registration number of the IPR.
- An 〈ipr:ccLocality〉 element that indicates the origin for which the IPR is established (a national or international trademark registry).
- An 〈ipr:entitlement〉 element that indicates whether the applicant holds the trademark as the original “OWNER”, “CO-OWNER” or “ASSIGNEE”.
- An 〈ipr:appDate〉 element that indicates the date the Registered Mark was applied for.
- An 〈ipr:regDate〉 element that indicates the date the Registered Mark was issued and registered.
- An 〈ipr:class〉 element that indicates the class of the registered mark.
- An 〈ipr:type〉 element that indicates the Sunrise phase the application applies for.

Note that some of these extensions might be subject to change based on ICANN-developed requirements for the Trademark Clearinghouse.

EPP Resourcing Plans
Since its founding, Afilias has been focused on delivering secure, stable, and reliable registry services. Several essential management and staff who designed and launched the Afilias registry in 2001 and expanded the number of TLDs supported, all while maintaining strict service levels over the past decade, are still in place today. This experiential continuity will endure for the implementation and on-going maintenance of the .ESURANCE gTLD. Afilias operates in a matrix structure, which allows its staff to be allocated to various critical functions in both a dedicated and a shared manner. With a team of specialists and generalists, the Afilias project management methodology allows efficient and effective use of our staff in a focused way.

108 Afilias team members directly contribute to the management and development of the EPP based registry systems. As previously noted, Afilias is an active member of IETF and has a long documented history developing and enhancing EPP. These contributors include 11 developers and 14 QA engineers focused on maintaining and enhancing EPP server side software. These engineers work directly with business staff to timely address existing needs and forecast registry⁄registrar needs to ensure the Afilias EPP software is effective today and into the future. A team of eight data analysts works with the EPP software system to ensure that the data flowing through EPP is securely and reliably stored in replicated database systems. In addition to the EPP developers, QA engineers, and data analysts, other EPP contributors at Afilias include: Technical Analysts, the Network Operations Center and Data Services team members.

26. Whois

Answers for this Question 26 are provided by Afilias Limited (ʺAfiliasʺ), the back-end provider of registry services for the .ESURANCE gTLD.

Afilias operates the WHOIS (registration data directory service) infrastructure in accordance with RFCs and global best practices, as it does for the 16 TLDs it currently supports. Designed to be robust and scalable, Afilias’ WHOIS service has exceeded all contractual requirements for over a decade. It has extended search capabilities, and methods of limiting abuse.

The WHOIS service operated by Afilias meets and exceeds ICANN’s requirements. Specifically, Afilias will:
-Offer a WHOIS service made available on port 43 that is flexible and standards- compliant;
-Comply with all ICANN policies, and meeting or exceeding WHOIS performance requirements in Specification 10 of the new gTLD Registry Agreement;
-Enable a Searchable WHOIS with extensive search capabilities that offers ease of use while enforcing measures to mitigate access abuse, and;
-Employ a team with significant experience managing a compliant WHOIS service.

Such extensive knowledge and experience managing a WHOIS service enables Afilias to offer a comprehensive plan for the .ESURANCE gTLD that meets the needs of constituents of the domain name industry and Internet users. The service has been tested by Afiliasʹ QA team for RFC compliance, and has been used by registrars and many other parties for an extended period of time. Afilias’ WHOIS service currently serves almost 500 million WHOIS queries per month, with the capacity already built in to handle an order of magnitude increase in WHOIS queries, and the ability to smoothly scale should greater growth be needed.

WHOIS system description and diagram

The Afilias WHOIS system, depicted in Figure 26-a, is designed with robustness, availability, compliance, and performance in mind. Additionally, the system has provisions for detecting abusive usage (e.g., excessive numbers of queries from one source). The WHOIS system is generally intended as a publicly available single object lookup system. Afilias uses an advanced, persistent caching system to ensure extremely fast query response times.

Afilias will develop restricted WHOIS functions based on specific domain policy and regulatory requirements as needed for operating the business (as long as they are standards compliant). It will also be possible for contact and registrant information to be returned according to regulatory requirements. The WHOIS database supports multiple string and field searching through a reliable, free, secure, Web-based interface.

Data objects, interfaces, access, and lookups

Registrars can provide an input form on their public websites through which a visitor is able to perform WHOIS queries. The Esurance Insurance Company can also provide a Web-based search on its site. The input form must accept the string to query, along with the necessary input elements to select the object type and interpretation controls. This input form sends its data to the Afilias port 43 WHOIS server. The results from the WHOIS query are returned by the server and displayed in the visitor’s Web browser. The sole purpose of the Web interface is to provide a user-friendly interface for WHOIS queries.

Afilias will provide WHOIS output as per Specification 4 of the new gTLD Registry Agreement. The output for domain records generally consists of the following elements:

-The name of the domain registered and the sponsoring registrar;
-The names of the primary and secondary nameserver(s) for the registered domain name;
-The creation date, registration status and expiration date of the registration;
-The name, postal address, e-mail address, and telephone and fax numbers of the domain name holder;
-The name, postal address, e-mail address, and telephone and fax numbers of the technical contact for the domain name holder;
-The name, postal address, e-mail address, and telephone and fax numbers of the administrative contact for the domain name holder, and;
-The name, postal address, e-mail address, and telephone and fax numbers of the billing contact for the domain name holder.

The following additional features are also present in Afilias’ WHOIS service:

-Support for IDNs, including the language tag and the Punycode representation of the IDN in addition to Unicode Hex and Unicode HTML formats;
-Enhanced support for privacy protection relative to the display of confidential information.

Afilias will also provide sophisticated WHOIS search functionality that includes the ability to conduct multiple string and field searches.

Query controls

For all WHOIS queries, a user is required to enter the character string representing the information for which they want to search. The object type and interpretation control parameters to limit the search may also be specified. If object type or interpretation control parameter is not specified, WHOIS will search for the character string in the Name field of the Domain object.

WHOIS queries are required to be either an ʺexact searchʺ or a ʺpartial search,ʺ both of which are insensitive to the case of the input string.

An exact search specifies the full string to search for in the database field. An exact match between the input string and the field value is required.

A partial search specifies the start of the string to search for in the database field. Every record with a search field that starts with the input string is considered a match. By default, if multiple matches are found for a query, then a summary containing up to 50 matching results is presented. A second query is required to retrieve the specific details of one of the matching records.

If only a single match is found, then full details will be provided. Full detail consists of the data in the matching object as well as the data in any associated objects. For example: a query that results in a domain object includes the data from the associated host and contact objects.

WHOIS query controls fall into two categories: those that specify the type of field, and those that modify the interpretation of the input or determine the level of output to provide. Each is described below.

The following keywords restrict a search to a specific object type:

-Domain: Searches only domain objects. The input string is searched in the Name field.
-Host: Searches only nameserver objects. The input string is searched in the Name field and the IP Address field.
-Contact: Searches only contact objects. The input string is searched in the ID field.
-Registrar: Searches only registrar objects. The input string is searched in the Name field.
-By default, if no object type control is specified, then the Name field of the Domain object is searched.

In addition, Afilias WHOIS systems can perform and respond to WHOIS searches by registrant name, postal address, and contact names. Deployment of these features is provided as an option to the Esurance Insurance Company, based upon registry policy and business decision making.

Figure 26-b presents the keywords that modify the interpretation of the input or determine the level of output to provide.

By default, if no interpretation control keywords are used, the output will include full details if a single match is found and a summary if multiple matches are found.

Unique .ESURANCE gTLD requirements

There are no unique WHOIS requirements for the .ESURANCE gTLD.

Sunrise WHOIS processes

All ICANN TLDs must offer a Sunrise as part of a rights protection program. Afilias uses EPP extensions that allow registrars to submit trademark and other intellectual property rights (IPR) data to the registry. The following corresponding data will be displayed in WHOIS for relevant domains:

-Trademark Name: element that indicates the name of the Registered Mark.
-Trademark Number: element that indicates the registration number of the IPR.
-Trademark Locality: element that indicates the origin for which the IPR is established (a national or international trademark registry).
-Trademark Entitlement: element that indicates whether the applicant holds the trademark as the original “OWNER”, “CO-OWNER” or “ASSIGNEE”.
-Trademark Application Date: element that indicates the date the Registered Mark was applied for.
-Trademark Registration Date: element that indicates the date the Registered Mark was issued and registered.
-Trademark Class: element that indicates the class of the Registered Mark.
-IPR Type: element that indicates the Sunrise phase the application applies for.

IT and infrastructure resources

All the applications and databases for the .ESURANCE gTLD will run in a virtual environment hosted by a cluster of servers equipped with the latest Intel Westmere multi-core processors (or a more advanced, stable technology available at the time of deployment). The registry data will be stored on storage arrays of solid-state drives shared over a fast storage area network. The virtual environment allows the infrastructure to easily scale both vertically and horizontally to cater to changing demand. It also facilitates effective utilization of system resources thus reducing energy consumption and carbon footprint.

The applications and servers are supported by network firewalls, routers and switches.

The WHOIS system accommodates both IPv4 and IPv6 addresses.

Each of the servers and network devices are equipped with redundant hot-swappable components and multiple connections to ancillary systems. Additionally, 24x7 support agreements with our hardware vendor with a 4-hour response time at all our data centers guarantees replacement of failed parts in the shortest time possible.

Models of system and network devices used are:
-Servers: Cisco UCS B230 blade servers
-SAN storage arrays: IBM Storwize V7000 with Solid State Drives
-Firewalls: Cisco ASA 5585-X
-Load balancers: F5 Big-IP 6900
-Traffic shapers: Procera PacketLogic PL8720
-Routers: Juniper MX40 3D
-Network switches: Cisco Nexus 7010, Nexus 5548, Nexus 2232

There will be at least four virtual machines (VMs) offering WHOIS service. Each VM will run at least two WHOIS server instances, one for registrars and one for the public. All instances of the WHOIS service is made available to registrars and the public are rate limited to mitigate abusive behavior.

Frequency of synchronization between servers

Registration data records from the EPP publisher database will be replicated to the WHOIS system database on a near-real-time basis whenever an update occurs.

Specifications 4 and 10 compliance

The WHOIS service for the .ESURANCE gTLD will meet or exceed the performance requirements in the new gTLD Registry Agreement, Specification 10. Figure 26-c provides the exact measurements and commitments. Afilias has a ten year track record of exceeding WHOIS performance and a skilled team to ensure this continues for all TLDs under management.

The WHOIS service for the .ESURANCE gTLD will meet or exceed the requirements in the new gTLD Registry Agreement, Specification 4.

RFC 3912 compliance

Afilias will operate the WHOIS infrastructure in compliance with RFCs and global best practices, as it does with the 16 TLDs Afilias currently supports.

Afilias maintains a registry-level centralized WHOIS database that contains information for every registered domain and for all host and contact objects. The WHOIS service will be available on the Internet standard WHOIS port (port 43) in compliance with RFC 3912. The WHOIS service contains data submitted by registrars during the registration process. Changes made to the data by a registrant are submitted to Afilias by the registrar and are reflected in the WHOIS database and service in near-real-time, by the instance running at the primary data center, and in under ten seconds by the instance running at the secondary data center, thus providing all interested parties with up-to-date information for every domain. This service is compliant with the new gTLD Registry Agreement, Specification 4.

The WHOIS service maintained by Afilias will be authoritative and complete, as this will be a “thick” registry (detailed domain contact WHOIS is all held at the registry); users do not have to query different registrars for WHOIS information, as there is one central WHOIS system. Additionally, visibility of different types of data is configurable to meet Esurance Insurance Companyʹs needs.

Searchable WHOIS

Afilias offers a searchable WHOIS on a Web-based Directory Service. Partial match capabilities are offered on the following fields: domain name, registrar ID, and IP address. In addition, Afilias WHOIS systems can perform and respond to WHOIS searches by registrant name, postal address, and contact names.

Providing the ability to search important and high-value fields such as registrant name, address, and contact names increases the probability of abusive behavior. An abusive user could script a set of queries to the WHOIS service and access contact data in order to create or sell a list of names and addresses of registrants in the .ESURANCE gTLD. Making the WHOIS machine readable, while preventing harvesting and mining of WHOIS data, is a key requirement integrated into the Afilias WHOIS systems. For instance, Afilias limits search returns to 50 records at a time. If bulk queries were ever necessary (e.g., to comply with any applicable laws, government rules, or requirements, requests of law enforcement, or any dispute resolution process), Afilias makes such query responses available to carefully screened and limited staff members at the Registry Operator (and customer support staff) via an internal data warehouse. The Afilias WHOIS system accommodates anonymous access as well as pre-identified and profile-defined uses, with full audit and log capabilities.

The WHOIS service has the ability to tag query responses with labels such as “Do not redistribute” or “Special access granted”. This may allow for tiered response and reply scenarios. Further, the WHOIS service is configurable in parameters and fields returned, which allow for flexibility in compliance with various jurisdictions, regulations, or laws.

Afilias offers exact-match capabilities on the following fields: registrar ID, nameserver name, and nameserver’s IP address (only applies to IP addresses stored by the registry, i.e., glue records). Search capabilities are fully available, and results include domain names matching the search criteria (including IDN variants). Afilias manages abuse prevention through rate limiting and CAPTCHA (described below). Queries do not require specialized transformations of internationalized domain names or internationalized data fields.

Please see “Query Controls” above for details about search options and capabilities.

Deterring WHOIS abuse

Afilias has adopted two best practices to prevent abuse of the WHOIS service: rate limiting and CAPTCHA.

Abuse of WHOIS services on port 43 and via the Web is subject to an automated rate-limiting system. This ensures that uniformity of service to users is unaffected by a few parties whose activities abuse or otherwise might threaten to overload the WHOIS system.

Abuse of Web-based public WHOIS services is subject to the use of CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) technology. The use of CAPTCHA ensures that uniformity of service to users is unaffected by a few parties whose activities abuse or otherwise might threaten to overload the WHOIS system. Esurance Insurance Company will adopt a CAPTCHA on its Web-based WHOIS.

Data mining of any sort on the WHOIS system is strictly prohibited, and this prohibition is published in WHOIS output and in terms of service.

For rate limiting on IPv4, there are configurable limits per IP and subnet. For IPv6, the traditional limitations do not apply. Whenever a unique IPv6 IP address exceeds the limit of WHOIS queries per minute, the same rate-limit for the given 64 bits of network prefix that the offending IPv6 IP address falls into will be applied. At the same time, a timer will start and rate-limit validation logic will identify if there are any other IPv6 address within the original 80-bit(⁄48) prefix. If another offending IPv6 address does fall into the ⁄48 prefix then rate-limit validation logic will penalize any other IPv6 addresses that fall into that given 80-bit (⁄48) network. As a security precaution, Afilias will not disclose these limits.

Pre-identified and profile-driven role access allows greater granularity and configurability in both access to the WHOIS service, and in volume⁄frequency of responses returned for queries.

Afilias staff are key participants in the ICANN Security & Stability Advisory Committee’s deliberations and outputs on WHOIS, including SAC003 (See http:⁄⁄www.icann.org⁄en⁄groups⁄ssac⁄documents⁄sac-003-en.pdf), SAC027 (See http:⁄⁄www.icann.org⁄en⁄groups⁄ssac⁄documents⁄sac-027-en.pdf ), SAC033 (See http:⁄⁄www.icann.org⁄en⁄groups⁄ssac⁄documents⁄sac-033-en.pdf ), SAC037 (See http:⁄⁄www.icann.org⁄en⁄groups⁄ssac⁄documents⁄sac-037-en.pdf), SAC040 (See http:⁄⁄www.icann.org⁄en⁄groups⁄ssac⁄documents⁄sac-040-en.pdf), and SAC051 (See http:⁄⁄www.icann.org⁄en⁄groups⁄ssac⁄documents⁄sac-051-en.pdf). Afilias staff members are active participants in both technical and policy decision making in ICANN, aimed at restricting abusive behavior.

WHOIS staff resourcing plans

Since its founding, Afilias is focused on delivering secure, stable, and reliable registry services. Several essential management and staff who designed and launched the Afilias registry in 2001 and expanded the number of TLDs supported, all while maintaining strict service levels over the past decade, are still in place today. This experiential continuity will endure for the implementation and on-going maintenance of the .ESURANCE gTLD. Afilias operates in a matrix structure, which allows its staff to be allocated to various critical functions in both a dedicated and a shared manner. With a team of specialists and generalists, the Afilias project management methodology allows efficient and effective use of its staff in a focused way.

Within Afilias, there are 11 staff members who develop and maintain the compliant WHOIS systems. They keep pace with access requirements, thwart abuse, and continually develop software. Of these resources, approximately two staff member are typically required for WHOIS-related code customization. Other resources provide quality assurance, and operations personnel maintain the WHOIS system itself. This team will be responsible for the implementation and on-going maintenance of the .ESURANCE gTLD WHOIS service.

27. Registration Life Cycle

Answers for this question (#27) are provided by Afilias, the back-end provider of registry services for the .ESURANCE gTLD.

Afilias has been managing registrations for over a decade and supports comprehensive registration lifecycle services, including the registration states, all standard grace periods, and can address any modifications required with the introduction of any new ICANN policies.

The .ESURANCE gTLD will follow the ICANN standard domain lifecycle, as is currently implemented in TLDs such as .ORG and .INFO. The below response includes: a diagram and description of the lifecycle of a domain name in the .ESURANCE gTLD including domain creation; transfer protocols; grace period implementation and the respective time frames for each; and the existing resources to support the complete lifecycle of a domain.

As depicted in Figure 27-a, prior to the beginning of the Trademark Claims Service or Sunrise IP protection program[s], Afilias will support the reservation of names in accordance with the new gTLD Registry Agreement, Specification 5.

Registration period
After the IP protection programs and the general launch, eligible registrants may choose an accredited registrar to register a domain name. The registrar will check availability on the requested domain name and, if available, will collect specific objects, such as the required contact and host information from the registrant. The registrar will then provision the information into the registry system using standard Extensible Provisioning Protocol (“EPP”) commands through a secure connection to the registry backend service provider.

When the domain is created, the standard five-day Add Grace Period begins, the domain and contact information are available in WHOIS, and normal operating EPP domain statuses will apply. Other specifics regarding registration rules for an active domain include:
- The domain must be unique;
- Restricted or reserved domains cannot be registered;
- The domain can be registered from 1-10 years;
- The domain can be renewed at any time for 1-10 years, but cannot exceed 10 years;
- The domain can be explicitly deleted at any time;
- The domain can be transferred from one registrar to another except during the first 60 days following a successful registration or within 60 days following a transfer; and,
Contacts and hosts can be modified at any time.

The following describe the domain status values recognized in WHOIS when using the EPP protocol following RFC 5731.
- OK or Active: This is the normal status for a domain that has no pending operations or restrictions.
- Inactive: The domain has no delegated name servers.
- Locked: No action can be taken on the domain. The domain cannot be renewed, transferred, updated, or deleted. No objects such as contacts or hosts can be associated to, or disassociated from the domain. This status includes: Delete Prohibited ⁄ Server Delete Prohibited, Update Prohibited ⁄ Server Update Prohibited, Transfer Prohibited, Server Transfer Prohibited, Renew Prohibited, Server Renew Prohibited.
- Hold: The domain will not be included in the zone. This status includes: Client Hold, Server Hold.
- Transfer Prohibited: The domain cannot be transferred away from the sponsoring registrar. This status includes: Client Transfer Prohibited, Server Transfer Prohibited.

The following describe the registration operations that apply to the domain name during the registration period.
a. Domain modifications: This operation allows for modifications or updates to the domain attributes to include:
i. Registrant Contact
ii. Admin Contact
iii. Technical Contact
iv. Billing Contact
v. Host or nameservers
vi. Authorization information
vii. Associated status values
A domain with the EPP status of Client Update Prohibited or Server Update Prohibited may not be modified until the status is removed.
b. Domain renewals: This operation extends the registration period of a domain by changing the expiration date. The following rules apply:
i. A domain can be renewed at any time during its registration term,
ii. The registration term cannot exceed a total of 10 years.
A domain with the EPP status of Client Renew Prohibited or Server Renew Prohibited cannot be renewed.
c. Domain deletions: This operation deletes the domain from the Shared Registry Services (SRS). The following rules apply:
i. A domain can be deleted at any time during its registration term, f the domain is deleted during the Add Grace Period or the Renew⁄Extend Grace Period, the sponsoring registrar will receive a credit,
ii. A domain cannot be deleted if it has “child” nameservers that are associated to other domains.
A domain with the EPP status of Client Delete Prohibited or Server Delete Prohibited cannot be deleted.
d. Domain transfers: A transfer of the domain from one registrar to another is conducted by following the steps below.
i. The registrant must obtain the applicable 〈authInfo〉 code from the sponsoring (losing) registrar.
- Every domain name has an authInfo code as per EPP RFC 5731. The authInfo code is a six- to 16-character code assigned by the registrar at the time the name was created. Its purpose is to aid identification of the domain owner so proper authority can be established (it is the ʺpasswordʺ to the domain).
- Under the Registry-Registrar Agreement, registrars will be required to provide a copy of the authInfo code to the domain registrant upon his or her request.

ii. The registrant must provide the authInfo code to the new (gaining) registrar, who will then initiate a domain transfer request. A transfer cannot be initiated without the authInfo code.
- Every EPP 〈transfer〉 command must contain the authInfo code or the request will fail. The authInfo code represents authority to the registry to initiate a transfer.
iii. Upon receipt of a valid transfer request, the registry automatically asks the sponsoring (losing) registrar to approve the request within five calendar days.
- When a registry receives a transfer request the domain cannot be modified, renewed or deleted until the request has been processed. This status must not be combined with either Client Transfer Prohibited or Server Transfer Prohibited status.
- If the sponsoring (losing) registrar rejects the transfer within five days, the transfer request is cancelled. A new domain transfer request will be required to reinitiate the process.
- If the sponsoring (losing) registrar does not approve or reject the transfer within five days, the registry automatically approves the request.
iv. After a successful transfer, it is strongly recommended that registrars change the authInfo code, so that the prior registrar or registrant cannot use it anymore.
v. Registrars must retain all transaction identifiers and codes associated with successful domain object transfers and protect them from disclosure.
vi. Once a domain is successfully transferred the status of TRANSFERPERIOD is added to the domain for a period of five days.
vii. Successful transfers will result in a one-year term extension (resulting in a maximum total of 10 years), which will be charged to the gaining registrar.
e. Bulk transfer: Afilias, supports bulk transfer functionality within the SRS for situations where ICANN may request the registry to perform a transfer of some or all registered objects (includes domain, contact and host objects) from one registrar to another registrar. Once a bulk transfer has been executed, expiry dates for all domain objects remain the same, and all relevant states of each object type are preserved. In some cases the gaining and the losing registrar as well as the registry must approved bulk transfers. A detailed log is captured for each bulk transfer process and is archived for audit purposes.
Esurance Insurance Company will support ICANN’s Transfer Dispute Resolution Process. Esurance Insurance Company will work with Afilias to respond to Requests for Enforcement (law enforcement or court orders) and will follow that process.

1. Auto-renew grace period
The Auto-Renew Grace Period displays as AUTORENEWPERIOD in WHOIS. An auto-renew must be requested by the registrant through the sponsoring registrar and occurs if a domain name registration is not explicitly renewed or deleted by the expiration date and is set to a maximum of 45 calendar days. In this circumstance the registration will be automatically renewed by the registry system the first day after the expiration date. If a Delete, Extend, or Transfer occurs within the AUTORENEWPERIOD the following rules apply:
i. Delete: If a domain is deleted the sponsoring registrar at the time of the deletion receives a credit for the auto-renew fee. The domain then moves into the Redemption Grace Period with a status of PENDING DELETE RESTORABLE.
ii. Renew⁄Extend: A domain can be renewed as long as the total term does not exceed 10 years. The account of the sponsoring registrar at the time of the extension will be charged for the additional number of years the registration is renewed.
iii. Transfer (other than ICANN-approved bulk transfer): If a domain is transferred, the losing registrar is credited for the auto-renew fee, and the year added by the operation is cancelled. As a result of the transfer, the expiration date of the domain is extended by minimum of one year as long as the total term does not exceed 10 years. The gaining registrar is charged for the additional transfer year(s) even in cases where a full year is not added because of the maximum 10-year registration restriction.

2. Redemption grace period
During this period, a domain name is placed in the PENDING DELETE RESTORABLE status when a registrar requests the deletion of a domain that is not within the Add Grace Period. A domain can remain in this state for up to 30 days and will not be included in the zone file. The only action a registrar can take on a domain is to request that it be restored. Any other registrar requests to modify or otherwise update the domain will be rejected. If the domain is restored it moves into PENDING RESTORE and then OK. After 30 days if the domain is not restored it moves into PENDING DELETE SCHEDULED FOR RELEASE before the domain is released back into the pool of available domains.

3. Pending delete
During this period, a domain name is placed in PENDING DELETE SCHEDULED FOR RELEASE status for five days, and all Internet services associated with the domain will remain disabled and domain cannot be restored. After five days the domain is released back into the pool of available domains.

Other grace periods
All ICANN required grace periods will be implemented in the registry backend service provider’s system including the Add Grace Period (AGP), Renew⁄Extend Grace Period (EGP), Transfer Grace Period (TGP), Auto-Renew Grace Period (ARGP), and Redemption Grace Period (RGP). The lengths of grace periods are configurable in the registry system. At this time, the grace periods will be implemented following other gTLDs such as .ORG. More than one of these grace periods may be in effect at any one time. The following are accompanying grace periods to the registration lifecycle.

Add grace period
The Add Grace Period displays as ADDPERIOD in WHOIS and is set to five calendar days following the initial registration of a domain. If the domain is deleted by the registrar during this period, the registry provides a credit to the registrar for the cost of the registration. If a Delete, Renew⁄Extend, or Transfer operation occurs within the five calendar days, the following rules apply.
i. Delete: If a domain is deleted within this period the sponsoring registrar at the time of the deletion is credited for the amount of the registration. The domain is deleted from the registry backend service provider’s database and is released back into the pool of available domains.
ii. Renew⁄Extend: If the domain is renewed within this period and then deleted, the sponsoring registrar will receive a credit for both the registration and the extended amounts. The account of the sponsoring registrar at the time of the renewal will be charged for the initial registration plus the number of years the registration is extended. The expiration date of the domain registration is extended by that number of years as long as the total term does not exceed 10 years.
iii. Transfer (other than ICANN-approved bulk transfer): Transfers under Part A of the ICANN Policy on Transfer of Registrations between registrars may not occur during the ADDPERIOD or at any other time within the first 60 days after the initial registration. Enforcement is the responsibility of the registrar sponsoring the domain name registration and is enforced by the SRS.

Renew ⁄ extend grace period
The Renew ⁄ Extend Grace Period displays as RENEWPERIOD in WHOIS and is set to five calendar days following an explicit renewal on the domain by the registrar. If a Delete, Extend, or Transfer occurs within the five calendar days, the following rules apply:

i. Delete: If a domain is deleted within this period the sponsoring registrar at the time of the deletion receives a credit for the renewal fee. The domain then moves into the Redemption Grace Period with a status of PENDING DELETE RESTORABLE.
ii. Renew⁄Extend: A domain registration can be renewed within this period as long as the total term does not exceed 10 years. The account of the sponsoring registrar at the time of the extension will be charged for the additional number of years the registration is renewed.
iii. Transfer (other than ICANN-approved bulk transfer): If a domain is transferred within the Renew⁄Extend Grace Period, there is no credit to the losing registrar for the renewal fee. As a result of the transfer, the expiration date of the domain registration is extended by a minimum of one year as long as the total term for the domain does not exceed 10 years.
If a domain is auto-renewed, then extended, and then deleted within the Renew⁄Extend Grace Period, the registrar will be credited for any auto-renew fee charged and the number of years for the extension. The years that were added to the domain’s expiration as a result of the auto-renewal and extension are removed. The deleted domain is moved to the Redemption Grace Period with a status of PENDING DELETE RESTORABLE.

Transfer Grace Period
The Transfer Grace period displays as TRANSFERPERIOD in WHOIS and is set to five calendar days after the successful transfer of domain name registration from one registrar to another registrar. Transfers under Part A of the ICANN Policy on Transfer of Registrations between registrars may not occur during the TRANSFERPERIOD or within the first 60 days after the transfer. If a Delete or Renew⁄Extend occurs within that five calendar days, the following rules apply:
i. Delete: If the domain is deleted by the new sponsoring registrar during this period, the registry provides a credit to the registrar for the cost of the transfer. The domain then moves into the Redemption Grace Period with a status of PENDING DELETE RESTORABLE.
ii. Renew⁄Extend: If a domain registration is renewed within the Transfer Grace Period, there is no credit for the transfer. The registrarʹs account will be charged for the number of years the registration is renewed. The expiration date of the domain registration is extended by the renewal years as long as the total term does not exceed 10 years.

Special considerations

For gTLD with auctions: The .ESURANCE gTLD will conduct an auction for certain domain names. Afilias will manage the domain name auction using existing technology. Upon the completion of the auction, any domain name acquired will then follow the standard lifecycle of a domain.

Registration lifecycle resources
Since its founding, Afilias is focused on delivering secure, stable and reliable registry services. Several essential management and staff who designed and launched the Afilias registry in 2001 and expanded the number of TLDs supported, all while maintaining strict service levels over the past decade, are still in place today. This experiential continuity will endure for the implementation and on-going maintenance of the .ESURANCE gTLD. Afilias operates in a matrix structure, which allows its staff to be allocated to various critical functions in both a dedicated and a shared manner. With a team of specialists and generalists, the Afilias project management methodology allows efficient and effective use of our staff in a focused way. Virtually all Afilias resource are involved in the registration lifecycle of domains.

There are a few areas where registry staff devotes resources to registration lifecycle issues:
a. Supporting Registrar Transfer Disputes. Esurance Insurance Company will have a compliance staffer handle these disputes as they arise; they are very rare in the existing gTLDs.

b. Afilias has its development and quality assurance departments on hand to modify the grace period functionality as needed, if ICANN issues new Consensus Policies or the RFCs change.

Afilias has more than 30 staff members in these departments.

28. Abuse Prevention and Mitigation

Esurance Insurance Company, working with Afilias, will take the requisite operational and technical steps to promote WHOIS data accuracy, limit domain abuse, remove outdated and inaccurate data, and other security measures to ensure the integrity of the .ESURANCE gTLD. The specific measures include, but are not limited to:
- Posting a gTLD Anti-Abuse Policy that clearly defines abuse, and provides point-of-contact information for reporting suspected abuse;
- Committing to rapid identification and resolution of abuse, including suspensions;
- Ensuring completeness of WHOIS information at the time of registration;
- Publishing and maintaining procedures for removing orphan glue records for names removed from the zone; and
- Establishing measures to deter WHOIS abuse, including rate-limiting, determining data syntax validity, and implementing and enforcing requirements from the Registry-Registrar Agreement.

Abuse Policy
The Anti-Abuse Policy stated below will be enacted under the contractual authority of Esurance Insurance Company through the Registry-Registrar Agreement, and the obligations will be passed on to and made binding upon registrants. This policy will be posted on the .ESURANCE gTLD website along with contact information for registrants or users to report suspected abuse.

The policy is designed to address the malicious use of domain names. Esurance Insurance Company and its registrars will make reasonable attempts to limit significant harm to Internet users. This policy is not intended to take the place of the Uniform Domain Name Dispute Resolution Policy (UDRP) or the Uniform Rapid Suspension System (URS), and it is not to be used as an alternate form of dispute resolution or as a brand protection mechanism. Its intent is not to burden law-abiding or innocent registrants and domain users; rather, the intent is to deter those who use domain names maliciously by engaging in illegal or fraudulent activity.

Repeat violations of the abuse policy will result in a case-by-case review of the abuser(s), and the Esurance Insurance Company reserves the right to escalate the issue, with the intent of levying sanctions that are allowed under the gTLD anti-abuse policy.

The below policy is a recent version of the policy that has been used by the .INFO registry since 2008, and the .ORG registry since 2009. It has proven to be an effective and flexible tool.

.ESURANCE Anti-Abuse Policy
The following Anti-Abuse Policy is effective upon launch of the .ESURANCE gTLD. Malicious use of domain names will not be tolerated. The nature of such abuses creates security and stability issues for the registry, registrars, and registrants, as well as for users of the Internet in general. Esurance Insurance Company’s definition of abusive use of a domain includes, without limitation, the following:
- Illegal or fraudulent actions;
- Spam: The use of electronic messaging systems to send unsolicited bulk messages. The term applies to email spam and similar abuses such as instant messaging spam, mobile messaging spam, and the spamming of web sites and Internet forums;
- Phishing: The use of counterfeit web pages that are designed to trick recipients into divulging sensitive data such as personally identifying information, usernames, passwords, or financial data;
- Pharming: The redirecting of unknowing users to fraudulent sites or services, typically through, but not limited to, DNS hijacking or poisoning;
- Willful distribution of malware: The dissemination of software designed to infiltrate or damage a computer system without the ownerʹs informed consent. Examples include, without limitation, computer viruses, worms, keyloggers, and Trojan horses;
- Malicious fast-flux hosting: Use of fast-flux techniques with a botnet to disguise the location of web sites or other Internet services, or to avoid detection and mitigation efforts, or to host illegal activities;
- Botnet command and control: Services run on a domain name that are used to control a collection of compromised computers or ʺzombies,ʺ or to direct distributed denial-of-service attacks (DDoS attacks); and
- Illegal Access to Other Computers or Networks: Illegally accessing computers, accounts, or networks belonging to another party, or attempting to penetrate security measures of another individualʹs system (often known as ʺhackingʺ). Also, any activity that might be used as a precursor to an attempted system penetration (e.g., port scan, stealth scan, or other information gathering activity).

Pursuant to the Registry-Registrar Agreement, Esurance Insurance Company reserves the right at its sole discretion to deny, cancel, or transfer any registration or transaction, or place any domain name(s) on registry lock, hold, or similar status, that it deems necessary: (1) to protect the integrity and stability of the registry; (2) to comply with any applicable laws, government rules or requirements, requests of law enforcement, or any dispute resolution process; (3) to avoid any liability, civil or criminal, on the part of Esurance Insurance Company, as well as its affiliates, subsidiaries, officers, directors, and employees; (4) per the terms of the registration agreement and this Anti-Abuse Policy; or (5) to correct mistakes made by Esurance Insurance Company or any registrar in connection with a domain name registration. Esurance Insurance Company also reserves the right to place upon registry lock, hold, or similar status a domain name during resolution of a dispute.

The policy stated above will be accompanied by notes about how to submit a report to Esurance Insurance Company’s abuse point of contact, and how to report an orphan glue record suspected of being used in connection with malicious conduct (see below).

Abuse Point of Contact and Procedures for Handling Abuse Complaints
Esurance Insurance Company will establish an abuse point of contact. This contact will be a role-based e-mail address of the form “[email protected]” This e-mail address will allow multiple staff members to monitor abuse reports on a 24⁄7 basis, and then work toward closure of cases as each situation calls for. For tracking purposes, Esurance Insurance Company will have a ticketing system with which all complaints will be tracked internally. The reporter will be provided with the ticket reference identifier for potential follow-up. Afilias will integrate its existing ticketing system with Esurance Insurance Company’s to ensure uniform tracking and handling of the complaint. This role-based approach has been used successfully by ISPs, e-mail service providers, and registrars for many years, and is considered a global best practice.

Esurance Insurance Company’s designated abuse handlers will then evaluate complaints received via the abuse system address. They will decide whether a particular issue is of concern, and decide what action, if any, is appropriate.

In general, Esurance Insurance Company will find itself receiving abuse reports from a wide variety of parties, including security researchers and Internet security companies, financial institutions such as banks, Internet users, and law enforcement agencies among others. Some of these parties may provide good forensic data or supporting evidence of the malicious behavior. In other cases, the party reporting an issue may not be familiar with how to provide such data or proof of malicious behavior. It is expected that a percentage of abuse reports to Esurance Insurance Company will not be actionable, because there will not be enough evidence to support the complaint (even after investigation), and because some reports or reporters will simply not be credible.

The security function includes a communication and outreach function, with information sharing with industry partners regarding malicious or abusive behavior, in order to ensure coordinated abuse mitigation across multiple TLDs.

Assessing abuse reports requires great care, and Esurance Insurance Company will rely upon professional, trained investigators who are versed in such matters. The goals are accuracy, good record-keeping, and a zero false-positive rate so as not to harm innocent registrants.

Different types of malicious activities require different methods of investigation and documentation. Further, Esurance Insurance Company expects to face unexpected or complex situations that call for professional advice, and will rely upon professional, trained investigators as needed.

In general, there are two types of domain abuse that must be addressed:
a) Compromised domains. These domains have been hacked or otherwise compromised by criminals, and the registrant is not responsible for the malicious activity taking place on the domain. For example, the majority of domain names that host phishing sites are compromised. The goal in such cases is to get word to the registrant (usually via the registrar) that there is a problem that needs attention with the expectation that the registrant will address the problem in a timely manner. Ideally such domains do not get suspended, since suspension would disrupt legitimate activity on the domain.
b) Malicious registrations. These domains are registered by malefactors for the purpose of abuse. Such domains are generally targets for suspension, since they have no legitimate use.

The standard procedure is that Esurance Insurance Company will forward a credible alleged case of malicious domain name use to the domain’s sponsoring registrar with a request that the registrar investigate the case and act appropriately. The registrar will be provided evidence collected as a result of the investigation conducted by the trained abuse handlers. As part of the investigation, if inaccurate or false WHOIS registrant information is detected, the registrar is notified about this. The registrar is the party with a direct relationship with—and a direct contract with—the registrant. The registrar will also have vital information that Esurance Insurance Company will not, such as:
- Details about the domain purchase, such as the payment method used (credit card, PayPal, etc.);
- The identity of a proxy-protected registrant;
- The purchaser’s IP address;
- Whether there is a reseller involved; and
- The registrant’s past sales history and purchases in other TLDs (insofar as the registrar can determine this).

Registrars do not share the above information with registry operators due to privacy and liability concerns, among others. Because they have more information with which to continue the investigation, and because they have a direct relationship with the registrant, the registrar is in the best position to evaluate alleged abuse. The registrar can determine if the use violates the registrar’s legal terms of service or the registry Anti-Abuse Policy, and can decide whether or not to take any action. While the language and terms vary, registrars will be expected to include language in their registrar-registrant contracts that indemnifies the registrar if it takes action, and allows the registrar to suspend or cancel a domain name; this will be in addition to the registry Anti-Abuse Policy. Generally, registrars can act if the registrant violates the registrar’s terms of service, or violates ICANN policy, or if illegal activity is involved, or if the use violates the registry’s Anti-Abuse Policy.

If a registrar does not take action within a time period indicated by Esurance Insurance Company (usually 24 hours), Esurance Insurance Company might then decide to take action itself. At all times, Esurance Insurance Company reserves the right to act directly and immediately if the potential harm to Internet users seems significant or imminent, with or without notice to the sponsoring registrar.

Esurance Insurance Company will be prepared to call upon relevant law enforcement bodies as needed. There are certain cases, for example, Illegal pharmacy domains, where Esurance Insurance Company will contact the Law Enforcement Agencies to share information about these domains, provide all the evidence collected and work closely with them before any action will be taken for suspension. The specific action is often dependent upon the jurisdiction in which Esurance Insurance Company operates, although the operator in all cases will adhere to applicable laws and regulations.

When valid court orders or seizure warrants are received from courts or law enforcement agencies of relevant jurisdiction, Esurance Insurance Company will order execution in an expedited fashion. Compliance with these will be a top priority and will be completed as soon as possible and within the defined timelines of the order. There are certain cases where Law Enforcement Agencies request information about a domain including but not limited to:
- Registration information;
- History of a domain, including recent updates made;
- Other domains associated with a registrant’s account; and
- Patterns of registrant portfolio.

Requests for such information is handled on a priority basis and sent back to the requestor as soon as possible. Afilias sets a goal to respond to such requests within 24 hours.

Esurance Insurance Company may also engage in proactive screening of its zone for malicious use of the domains in the .ESURANCE gTLD, and report problems to the sponsoring registrars. Esurance Insurance Company could take advantage of a combination of the following resources, among others:
- Blocklists of domain names and nameservers published by organizations such as SURBL and Spamhaus;
- Anti-phishing feeds, which will provide URLs of compromised and maliciously registered domains being used for phishing; and
- Analysis of registration or DNS query data [DNS query data received by the gTLD nameservers.]

Esurance Insurance Company will keep records and track metrics regarding abuse and abuse reports. These will include:
- Number of abuse reports received by the registry’s abuse point of contact described above;
- Number of cases and domains referred to registrars for resolution;
- Number of cases and domains where the registry took direct action;
- Resolution times;
- Number of domains in the .ESURANCE gTLD that have been blacklisted by major anti-spam blocklist providers; and
- Phishing site uptimes in the .ESURANCE gTLD.

Removal of Orphan Glue Records
By definition, orphan glue records used to be glue records. Glue records are related to delegations and are necessary to guide iterative resolvers to delegated nameservers. A glue record becomes an orphan when its parent nameserver record is removed without also removing the corresponding glue record. (Please reference the ICANN SSAC paper SAC048 at: http:⁄⁄www.icann.org⁄en⁄committees⁄security⁄sac048.pdf.) Orphan glue records may be created when a domain (example.tld) is placed on EPP ServerHold or ClientHold status. When placed on Hold, the domain is removed from the zone and will stop resolving. However, any child nameservers (now orphan glue) of that domain (e.g., ns1.example.tld) are left in the zone. It is important to keep these orphan glue records in the zone so that any innocent sites using that nameserver will continue to resolve. This use of Hold status is an essential tool for suspending malicious domains.

Afilias observes the following procedures, which are being followed by other registries and are generally accepted as DNS best practices. These procedures are also in keeping with ICANN SSAC recommendations.

When a request to delete a domain is received from a registrar, the registry first checks for the existence of glue records. If glue records exist, the registry will check to see if other domains in the registry are using the glue records. If other domains in the registry are using the glue records then the request to delete the domain will fail until no other domains are using the glue records. If no other domains in the registry are using the glue records then the glue records will be removed before the request to delete the domain is satisfied. If no glue records exist, then the request to delete the domain will be satisfied.

If a registrar cannot delete a domain because of the existence of glue records that are being used by other domains, then the registrar may refer to the zone file or the “weekly domain hosted by nameserver report” to find out which domains are using the nameserver in question and attempt to contact the corresponding registrar to request that they stop using the nameserver in the glue record. Esurance Insurance Company does not plan on performing mass updates of the associated DNS records.

Esurance Insurance Company will accept, evaluate, and respond appropriately to complaints that orphan glue is being used maliciously. Such reports should be made in writing to Esurance Insurance Company, and may be submitted to the registry’s abuse point-of-contact. If it is confirmed that an orphan glue record is being used in connection with malicious conduct, Esurance Insurance Company will have the orphan glue record removed from the zone file. Afilias has the technical ability to execute such requests as needed.

Methods to Promote WHOIS Accuracy
The creation and maintenance of accurate WHOIS records is an important part of registry management. As described in our response to Question 26, WHOIS, Esurance Insurance Company will manage a secure, robust and searchable WHOIS service for the .ESURANCE gTLD.

WHOIS Data Accuracy
Esurance Insurance Company will offer a “thick” registry system. In this model, all key contact details for each domain name will be stored in a central location by the registry. This allows better access to domain data, and provides uniformity in storing the information. Esurance Insurance Company will ensure that the required fields for WHOIS data (as per the defined policies for the .ESURANCE gTLD) are enforced at the registry level. This ensures that the registrars are providing required domain registration data. Fields defined by the registry policy to be mandatory are documented as such and must be submitted by registrars. The Afilias registry system verifies formats for relevant individual data fields (e.g. e-mail and phone⁄fax numbers). Only valid country codes are allowed as defined by the ISO 3166 code list. The Afilias WHOIS system is extensible, and is capable of using the VAULT system, described further below.

Similar to the centralized abuse point of contact described above, Esurance Insurance Company can institute a contact email address which could be utilized by third parties to submit complaints for inaccurate or false WHOIS data detected. This information will be processed by Afilias’ support department and forwarded to the registrars. The registrars can work with the registrants of those domains to address these complaints. Afilias will audit registrars on a yearly basis to verify whether the complaints being forwarded are being addressed or not. This functionality, available to all registry operators, is activated based on Esurance Insurance Company’s business policy.

Afilias also incorporates a spot-check verification system where a randomly selected set of domain names are checked periodically for accuracy of WHOIS data. Afilias’ .PRO registry system incorporates such a verification system whereby 1 percent of total registrations or 100 domains, whichever number is larger, are spot-checked every month to verify the domain name registrant’s critical information provided with the domain registration data. With both a highly qualified corps of engineers and a 24⁄7 staffed support function, Afilias has the capacity to integrate such spot-check functionality into the .ESURANCE gTLD, based on Esurance Insurance Company’s business policy. Note: This functionality will not work for proxy protected WHOIS information, where registrars or their resellers have the actual registrant data. The solution to that problem lies with either registry or registrar policy, or a change in the general marketplace practices with respect to proxy registrations.

Finally, Afilias’ registry systems have a sophisticated set of billing and pricing functionality which aids registry operators who decide to provide a set of financial incentives to registrars for maintaining or improving WHOIS accuracy. For instance, it is conceivable that Esurance Insurance Company may decide to provide a discount for the domain registration or renewal fees for validated registrants, or levy a larger cost for the domain registration or renewal of proxy domain names. The Afilias system has the capability to support such incentives on a configurable basis, towards the goal of promoting better WHOIS accuracy.

Role of Registrars
As part of the RRA (Registry-Registrar Agreement), Esurance Insurance Company will require the registrar to be responsible for ensuring the input of accurate WHOIS data by its registrants. The Registrar⁄Registered Name Holder Agreement will include a specific clause to ensure accuracy of WHOIS data, and to give the registrar rights to cancel or suspend registrations if the Registered Name Holder fails to respond to the registrar’s query regarding accuracy of data. ICANN’s WHOIS Data Problem Reporting System (WDPRS) will be available to those who wish to file WHOIS inaccuracy reports, as per ICANN policy (http:⁄⁄wdprs.internic.net⁄).

The proposed use of .ESURANCE as a .BRAND gTLD in which all of the domain names will initially be registered by Esurance Insurance Company and its qualified subsidiaries and affiliates essentially eliminates the potential of false or inaccurate WHOIS data. Further ensuring that all domain names contain uniform, accurate, and up-to-date WHOIS information is the fact that these domain names will be registered through Esurance Insurance Company’s existing registrar(s), or a similarly situated registrar, which handle Esurance Insurance Company’s existing domain name portfolio.

Should Esurance Insurance Company expand the universe of potential registrants in the .ESURANCE namespace, to include third parties such as licensees or strategic partners, Esurance Insurance Company intends to offer the following enhanced mechanism to ensure the accuracy of WHOIS data; specifically, there will be a process put in place in which third parties will be able to submit complaints to Esurance Insurance Company regarding non-compliant WHOIS data. The complaint will be sent to the registrar of record. This registrar shall be contractually required to investigate and remediate said complaint. Thirty days following the forwarding of the complaint to the registrar of record, Esurance Insurance Company will analyze the current WHOIS data for each name alleged to be inaccurate in order to determine in the complaint has been properly addressed. If no action has been taken by the registrar, or if it is apparent that the registrant of record failed to correct the non-compliant WHOIS data, Esurance Insurance Company reserves the right to suspend the applicable domain name(s) until the registrant has properly updated the WHOIS record(s).

Controls to Ensure Proper Access to Domain Functions
Several measures are in place in the Afilias registry system to ensure proper access to domain functions, including authentication provisions in the RRA relative to notification and contact updates via use of AUTH-INFO codes.

IP address access control lists, TLS⁄SSL certificates and proper authentication are used to control access to the registry system. Registrars are only given access to perform operations on the objects they sponsor.

Every domain will have a unique AUTH-INFO code. The AUTH-INFO code is a six- to 16-character code assigned by the registrar at the time the name is created. Its purpose is to aid identification of the domain owner so proper authority can be established. It is the ʺpasswordʺ to the domain name. Registrars must use the domain’s password in order to initiate a registrar-to-registrar transfer. It is used to ensure that domain updates (update contact information, transfer, or deletion) are undertaken by the proper registrant, and that this registrant is adequately notified of domain update activity. Only the sponsoring registrar of a domain has access to the domain’s AUTH-INFO code stored in the registry, and this is accessible only via encrypted, password-protected channels.

Information about other registry security measures such as encryption and security of registrar channels are confidential to ensure the security of the registry system. The details can be found in the response to Question 30B.

Validation and Abuse Mitigation Mechanisms
Afilias has developed advanced validation and abuse mitigation mechanisms. These capabilities and mechanisms are described below. These services and capabilities are discretionary and may be utilized by Esurance Insurance Company based on its policy and business needs.

Afilias has the ability to analyze the registration data for known patterns at the time of registration. A database of these known patterns is developed from domains and other associated objects (e.g., contact information) which have been previously detected and suspended after being flagged as abusive. Any domains matching the defined criteria can be flagged for investigation. Once analyzed and confirmed by the domain anti-abuse team members, these domains may be suspended. This provides proactive detection of abusive domains.

Provisions are available to enable Esurance Insurance Company to only allow registrations by pre-authorized and verified contacts. These verified contacts are given a unique code that can be used for registration of new domains.

Registrant Pre-Verification and Authentication
One of the systems that could be used for validity and identity authentication is VAULT (Validation and Authentication Universal Lookup). It utilizes information obtained from a series of trusted data sources with access to billions of records containing data about individuals for the purpose of providing independent age and id verification as well as the ability to incorporate additional public or private data sources as required. At present it has the following: U.S. Residential Coverage – 90 percent of Adult Population, and also International Coverage – Varies from country to country with a minimum of 80 percent coverage (24 countries, mostly European).

Various verification elements can be used. Examples might include applicant data such as name, address, phone, etc. Multiple methods could be used for verification include integrated solutions utilizing API (XML Application Programming Interface) or sending batches of requests.

- Verification and Authentication requirements would be based on gTLD operator requirements or specific criteria.
- Based on required WHOIS Data, registrant contact details (name, address, phone).
- If address⁄ZIP can be validated by VAULT, the validation process can continue (North America +25 International countries).
- If in-line processing and registration and EPP⁄API call would go to the verification clearinghouse and return up to four challenge questions.
- If two-step registration is required, then registrants would get a link to complete the verification at a separate time. The link could be specific to a domain registration and pre-populated with data about the registrant.
- If WHOIS data is validated a token would be generated and could be given back to the registrar which registered the domain.
- WHOIS data would reflect the Validated Data or some subset, i.e., fields displayed could be first initial and last name, country of registrant, and date validated. Other fields could be generic validation fields much like a “privacy service.”
- A “Validation Icon” customized script would be sent to the registrants email address. This could be displayed on the website and would be dynamically generated to avoid unauthorized use of the Icon. When clicked on the Icon would should limited WHOIS details, e.g., Registrant: jdoe, Country: USA, Date Validated: March 29, 2011, as well as legal disclaimers.
- Validation would be annually renewed, and validation date displayed in the WHOIS.

Abuse Prevention Resourcing Plans
Since its founding, Afilias has been focused on delivering secure, stable, and reliable registry services. Several essential management and staff who designed and launched the Afilias registry in 2001 and expanded the number of TLDs supported, all while maintaining strict service levels over the past decade, are still in place today. This experiential continuity will endure for the implementation and on-going maintenance of the .ESURANCE gTLD. Afilias operates in a matrix structure, which allows its staff to be allocated to various critical functions in both a dedicated and a shared manner. With a team of specialists and generalists, the Afilias project management methodology allows efficient and effective use of our staff in a focused way. Abuse prevention and detection is a function that is staffed across the various groups inside Afilias, and requires a team effort when abuse is either well hidden or widespread, or both. While all of Afilias’ 200+ employees are charged with responsibility to report any detected abuse, the engineering and analysis teams, numbering over 30, provide specific support based on the type of abuse and volume and frequency of analysis required. The Afilias security and support teams have the authority to initiate mitigation.

Afilias has developed advanced validation and abuse mitigation mechanisms. These capabilities and mechanisms are described below. These services and capabilities are discretionary and may be utilized by Esurance Insurance Company based on its policy and business needs.

The .ESURANCE’s anticipated volume of registrations in the first three years of operation is listed in the response to Question 46. Afilias and Esurance Insurance Company’s anti-abuse function anticipates the expected volume and type of registrations, and together will adequately cover the staffing needs for the .ESURANCE gTLD. Esurance Insurance Company will maintain an abuse response team, which may be a combination of internal staff and outside specialty contractors, adjusting to the needs of the size and type of the gTLD. The team structure planned for the .ESURANCE gTLD is based on several years of experience responding to, mitigating, and managing abuse for TLDs of various sizes. The team will generally consist of abuse handlers (probably internal), a junior analyst, (either internal or external), and a senior security consultant (likely an external resource providing Esurance Insurance Company with extra expertise as needed). These responders will be specially trained in the investigation of abuse complaints, and will have the latitude to act expeditiously to suspend domain names (or apply other remedies) when called for.

The exact resources required to maintain an abuse response team must change with the size and registration procedures of the .ESURANCE gTLD. An initial abuse handler is necessary as a point of contact for reports, even if a part-time responsibility. The abuse handlers monitor the abuse email address for complaints and evaluate incoming reports from a variety of sources. A large percentage of abuse reports to Esurance Insurance Company may be unsolicited commercial email. The designated abuse handlers can identify legitimate reports and then decide what action is appropriate, either to act upon them, escalate to a security analyst for closer investigation, or refer them to registrars as per the above-described procedures. A gTLD with rare cases of abuse would conform to this structure.

If multiple cases of abuse within the same week occur regularly, Esurance Insurance Company will consider staffing internally a security analyst to investigate the complaints as they become more frequent. Training an abuse analyst requires three to six months and likely requires the active guidance of an experienced senior security analyst for guidance and verification of assessments and recommendations being made.

If the .ESURANCE gTLD were to regularly experience multiple cases of abuse within the same day, a full-time senior security analyst would likely be necessary. A senior security analyst capable of fulfilling this role should have several years of experience and able to manage and train the internal abuse response team.

The abuse response team will also maintain subscriptions for several security information services, including the blocklists from organizations like SURBL and Spamhaus, and anti-phishing and other domain related abuse (malware, fast-flux, etc.) feeds. The pricing structure of these services may depend on the size of the domain and some services will include a number of rapid suspension requests for use as needed.

For a large gTLD, regular audits of the registry data are required to maintain control over abusive registrations. When a registrar with a significant number of registrations has been compromised or acted maliciously, Esurance Insurance Company may need to analyze a set of registration or DNS query data. A scan of all the domains of a registrar is conducted only as needed. Scanning and analysis for a large registrar may require as much as a week of full-time effort for a dedicated machine and team.

29. Rights Protection Mechanisms

Rights protection is a core responsibility of Esurance Insurance Company, and is supported by a fully-developed plan for rights protection that includes:
- Establishing mechanisms to prevent unqualified registrations (e.g., registrations made in violation of the registry’s eligibility restrictions or policies);
- Implementing a robust Sunrise program, utilizing the Trademark Clearinghouse, the services of one of ICANN’s approved dispute resolution providers, a trademark validation agent, and drawing upon Sunrise policies and rules used successfully in previous gTLD launches;
- Implementing a professional Trademark Claims program that utilizes the Trademark Clearinghouse, and drawing upon models of similar programs used successfully in previous gTLD launches;
- Complying with the URS requirements;
- Complying with the UDRP;
- Complying with the PDDRP; and
- Including all ICANN-mandated and independently developed rights protection mechanisms (“RPMs”) in the Registry-Registrar Agreement entered into by ICANN-accredited registrars authorized to register names in the .ESURANCE gTLD.

The response below details the rights protection mechanisms at the launch of the .ESURANCE gTLD (Sunrise and Trademark Claims Service), which comply with rights protection policies (URS, UDRP, PDDRP, and other ICANN RPMs), outlines additional provisions made for rights protection, and provides the resourcing plans.

Safeguards for Rights Protection at the Launch of the .ESURANCE gTLD
The launch of the .ESURANCE gTLD will include the operation of a Trademark Claims service according to the defined ICANN processes for checking a registration request and alerting trademark holders of potential rights infringement.

The Sunrise Period will be an exclusive period of time, prior to the opening of public registration, when trademark and service mark holders will be able to reserve marks that are an identical match in the .ESURANCE gTLD. Following the Sunrise Period, Esurance Insurance Company will open registration to qualified applicants.

Sunrise Period Requirements and Restrictions
Those wishing to reserve their marks in the .ESURANCE gTLD during the Sunrise Period must own a current trademark or service mark listed in the Trademark Clearinghouse.

Notice will be provided to all trademark holders in the Clearinghouse if someone is seeking a Sunrise registration. This notice will be provided to holders of marks in the Clearinghouse that are an Identical Match (as defined in the Trademark Clearing House) to the name to be registered during Sunrise.

Esurance Insurance Company will establish the following Sunrise eligibility requirements (SERs) as minimum requirements, verified by Clearinghouse data, and incorporate a Sunrise Dispute Resolution Policy (SDRP). The SERs include: (i) ownership of a mark that satisfies the criteria set forth in section 7.2 of the Trademark Clearing House specifications; (ii) description of international class of goods or services covered by registration; (iii) representation that all provided information is true and correct; and (iv) provision of data sufficient to document rights in the trademark.

The SDRP will allow challenges based on the following four grounds: (i) at time the challenged domain name was registered, the registrants did not hold a trademark registration of national effect (or regional effect) or the trademark had not been court-validated or protected by statute or treaty; (ii) the domain name is not identical to the mark on which the registrant based its Sunrise registration; (iii) the trademark registration on which the registrant based its Sunrise registration is not of national effect (or regional effect) or the trademark had not been court-validated or protected by statute or treaty; or (iv) the trademark registration on which the domain name registrant based its Sunrise registration did not issue on or before the effective date of the Registry Agreement and was not applied for on or before ICANN announced the applications received.

Prior to implementing the above referenced policy, Esurance Insurance Company will review final Trademark Clearinghouse documentation and pricing, which were not available at the time of filing of this application, to ensure a best-in-class launch of the .ESURANCE gTLD.

While Esurance Insurance Company is contractually required to implement the Trademark Clearinghouse, including Sunrise and Trademark Claims, due to the restricted nature of the proposed .ESURANCE gTLD, Esurance Insurance Company, as the initial sole registrant, may elect to allow the mandatory Sunrise Period to pass prior to registering any domain names within the .ESURANCE namespace. No final decision will be made until final pricing and availability of the Trademark Clearinghouse is provided.

Ongoing Rights Protection Mechanisms
Several mechanisms will be in place to protect rights in the .ESURANCE gTLD. As described in the responses to Questions 27 and 28 of this application, measures are in place to ensure domain transfers and updates are only initiated by the appropriate domain holder, and an experienced team is available to respond to legal actions by law enforcement or court orders.

The .ESURANCE TLD will conform to all ICANN RPMs including URS (defined below), UDRP, PDDRP, and all measures defined in Specification 7 of the new TLD agreement.

Uniform Rapid Suspension (URS)
Esurance Insurance Company will implement decisions rendered under the URS on an ongoing basis. Per the URS policy posted on ICANN’s website as of this writing, Esurance Insurance Company will receive notice of URS actions from the ICANN-approved URS providers. These emails will be directed immediately to Esurance Insurance Company’s support staff, which is on duty 24⁄7. The support staff will be responsible for creating a ticket for each case, and for executing the directives from the URS provider. All support staff will receive pertinent training.

As per ICANN’s URS guidelines, within 24 hours of receipt of the notice of complaint from the URS provider, Esurance Insurance Company shall “lock” the domain, meaning the registry shall restrict all changes to the registration data, including transfer and deletion of the domain names, but the name will remain in the .ESURANCE DNS zone file and will thus continue to resolve. The support staff will “lock” the domain by associating the following EPP statuses with the domain and relevant contact objects:
- ServerUpdateProhibited, with an EPP reason code of “URS”
- ServerDeleteProhibited, with an EPP reason code of “URS”
- ServerTransferProhibited, with an EPP reason code of “URS”
- Esurance Insurance Company’s support staff will then notify the URS provider immediately upon locking the domain name, via email.

Esurance Insurance Company’s support staff will retain all copies of emails from the URS providers, assign them a tracking or ticket number, and will track the status of each opened URS case through to resolution via spreadsheet or database.

Esurance Insurance Company’s support staff will execute further operations upon notice from the URS providers. The URS provider is required to specify the remedy and required actions of Esurance Insurance Company, with notification to the registrant, the complainant, and the registrar.

As per the URS guidelines, if the complainant prevails, the “registry operator shall suspend the domain name, which shall remain suspended for the balance of the registration period and would not resolve to the original web site. The nameservers shall be redirected to an informational web page provided by the URS provider about the URS. The WHOIS for the domain name shall continue to display all of the information of the original registrant except for the redirection of the nameservers. In addition, the WHOIS shall reflect that the domain name will not be able to be transferred, deleted or modified for the life of the registration.”

Rights Protection via the RRA
The following will be memorialized and be made binding via the Registry-Registrar and Registrar-Registrant Agreements:

- The registry may reject a registration request or a reservation request, or may delete, revoke, suspend, cancel, or transfer a registration or reservation under the following criteria:
a. to enforce registry policies and ICANN requirements; each as amended from time to time;
b. that is not accompanied by complete and accurate information as required by ICANN requirements and⁄or registry policies or where required information is not updated and⁄or corrected as required by ICANN requirements and⁄or registry policies;
c. to protect the integrity and stability of the registry, its operations, and the gTLD system;
d. to comply with any applicable law, regulation, holding, order, or decision issued by a court, administrative authority, or dispute resolution service provider with jurisdiction over the registry;
e. to establish, assert, or defend the legal rights of the registry or a third party or to avoid any civil or criminal liability on the part of the registry and⁄or its affiliates, subsidiaries, officers, directors, representatives, employees, contractors, and stockholders;
f. to correct mistakes made by the registry or any accredited registrar in connection with a registration; or
g. as otherwise provided in the Registry-Registrar Agreement and⁄or the Registrar-Registrant Agreement.

Reducing Opportunities for Behaviors such as Phishing or Pharming
In the response to Question 28 of this application, Esurance Insurance Company has described its anti-abuse program. Rather than repeating the policies and procedures here, please see the response to Question 28 for full details.

With specific respect to phishing and pharming, it should be noted by ICANN that this will be a restricted-registrant gTLD in which Esurance Insurance Company has direct control over each registrant (each registrant is typically on staff or otherwise contractually bound) and how each registration may be used. Further, there will be no open registration period for the .ESURANCE gTLD, as it will initially be a “closed” gTLD. Since all criminal activity (such as phishing and pharming) is precluded by the mission, values, and policies of ESIC, criminal activity is not expected to be a problem. If such activity occurs due to hacking or other compromises, Esurance Insurance Company will take prompt and effective steps to eliminate the activity.

In the case of the .ESURANCE gTLD, Esurance Insurance Company will apply an approach that addresses registered domain names (rather than potentially registered domains). This approach will not infringe upon the rights of eligible registrants to register domains, and allows Esurance Insurance Company internal controls, as well as community-developed UDRP and URS policies and procedures if needed, to deal with complaints, should there be any.

Afilias is a member of various security fora that provide access to lists of names in each TLD that may be used for malicious purposes. Such identified names will be subject to the .ESURANCE gTLD anti-abuse policy, including rapid suspensions after due process.

Rights Protection Resourcing Plans
Since its founding, Afilias has been focused on delivering secure, stable, and reliable registry services. Several essential management and staff who designed and launched the Afilias registry in 2001 and expanded the number of TLDs supported, all while maintaining strict service levels over the past decade, are still in place today. This experiential continuity will endure for the implementation and on-going maintenance of the .ESURANCE gTLD. Afilias operates in a matrix structure, which allows its staff to be allocated to various critical functions in both a dedicated and a shared manner. With a team of specialists and generalists, the Afilias project management methodology allows efficient and effective use of our staff in a focused way.

Supporting RPMs requires several departments within Esurance Insurance Company as well as within Afilias. The implementation of Sunrise and the Trademark Claims service and ongoing RPM activities will pull from the 102 Afilias staff members of the engineering, product management, development, security, and policy teams at Afilias and the support staff of Esurance Insurance Company, which is on duty 24⁄7. A trademark validator will also be assigned within Esurance Insurance Company, whose responsibilities may require as much as 50 percent of full-time employment if the domains under management were to exceed several million. No additional hardware or software resources are required to support this as Afilias has fully operational capabilities to manage abuse today.

30(a). Security Policy: Summary of the security policy for the proposed registry

The answer to Question 30A is provided by Afilias, the back-end provider of registry services for the .ESURANCE gTLD.

Afilias aggressively and actively protects the registry system from known threats and vulnerabilities, and has deployed an extensive set of security protocols, policies, and procedures to thwart compromise. Afilias’ robust and detailed plans are continually updated and tested to ensure new threats are mitigated prior to becoming issues. Afilias will continue these rigorous security measures, which include:
- Multiple layers of security and access controls throughout registry and support systems;
- 24x7 monitoring of all registry and DNS systems, support systems and facilities;
- Unique, proven registry design that ensures data integrity by granting only authorized access to the registry system, all while meeting performance requirements;
- Detailed incident and problem management processes for rapid review, communications, and problem resolution; and
- Yearly external audits by independent, industry-leading firms, as well as twice-yearly internal audits.

Security Policies and Protocols
Afilias has included security in every element of its service, including facilities, hardware, equipment, connectivity⁄Internet services, systems, computer systems, organizational security, outage prevention, monitoring, disaster mitigation, and escrow⁄insurance, from the original design, through development, and finally as part of production deployment. Examples of threats and the confidential and proprietary mitigation procedures are detailed in the response to Question 30B of this application.

There are several important aspects of the security policies and procedures to note:
- Afilias hosts domains in data centers around the world that meet or exceed global best practices.
- Afilias’ DNS infrastructure is massively provisioned as part of its DDoS mitigation strategy, thus ensuring sufficient capacity and redundancy to support new gTLDs.
- Diversity is an integral part of all of Afilias’ software and hardware stability and robustness plan, thus avoiding any single points of failure in its infrastructure.
- Access to any element of Afilias’ service (applications, infrastructure and data) is only provided on an as-needed basis to employees and a limited set of others to fulfill their job functions. The principle of least privilege is applied.
- All registry components – critical and non-critical – are monitored 24⁄7 by staff at Afilias’ NOCs, and the technical staff has detailed plans and procedures that have stood the test of time for addressing even the smallest anomaly. Well-documented incident management procedures are in place to quickly involve the on-call technical and management staff members to address any issues.

Afilias follows the guidelines from the ISO 27001 Information Security Standard (Reference: http:⁄⁄www.iso.org⁄iso⁄iso_catalogue⁄catalogue_tc⁄catalogue_detail.htm?csnumber=42103) for the management and implementation of its Information Security Management System. Afilias also utilizes the COBIT IT governance framework to facilitate policy development and enable controls for appropriate management of risk (Reference: http:⁄⁄www.isaca.org⁄cobit). Best practices defined in ISO 27002 are followed for defining the security controls within the organization. Afilias continually looks to improve the efficiency and effectiveness of its processes, and follows industry best practices as defined by the IT Infrastructure Library, or ITIL (Reference: http:⁄⁄www.itil-officialsite.com⁄).

The Afilias registry system is located within secure data centers that implement a multitude of security measures both to minimize any potential points of vulnerability and to limit any damage should there be a breach. The characteristics of these data centers are described fully in the response to Question 30B of this application.

The Afilias registry system employs a number of multi-layered measures to prevent unauthorized access to its network and internal systems. Before reaching the registry network, all traffic is required to pass through a firewall system. Packets passing to and from the Internet are inspected, and unauthorized or unexpected attempts to connect to the registry servers are both logged and denied. Management processes are in place to ensure each request is tracked and documented, and regular firewall audits are performed to ensure proper operation. 24⁄7 monitoring is in place and, if potential malicious activity is detected, appropriate personnel are notified immediately.

Afilias employs a set of security procedures to ensure maximum security on each of its servers, including disabling all unnecessary services and processes and regular application of security-related patches to the operating system and critical system applications. Regular external vulnerability scans are performed to verify that only services intended to be available are accessible.

Regular detailed audits of the server configuration are performed to verify that the configurations comply with current best security practices. Passwords and other access means are changed on a regular schedule and are revoked whenever a staff member’s employment is terminated.

Access to Registry System
Access to all production systems and software is strictly limited to authorized operations staff members. Access to technical support and network operations teams where necessary are read only and limited only to components required to help troubleshoot customer issues and perform routine checks. Strict change control procedures are in place and are followed each time a change is required to the production hardware⁄application. User rights are kept to a minimum at all times. In the event of a staff member’s employment termination, all access is removed immediately.

Afilias applications use encrypted network communications. Access to the registry server is controlled. Afilias allows access to an authorized registrar only if each of the authentication factors matches the specific requirements of the requested authorization. These mechanisms are also used to secure any Web-based tools that allow authorized registrars to access the registry. Additionally, all write transactions in the registry (whether conducted by authorized registrars or the registryʹs own personnel) are logged.

EPP connections are encrypted using TLS⁄SSL, and mutually authenticated using both certificate checks and login⁄password combinations. Web connections are encrypted using TLS⁄SSL for an encrypted tunnel to the browser, and authenticated to the EPP server using login⁄password combinations.

All systems are monitored for security breaches from within the data center and without, using both system-based and network-based testing tools. Operations staff also monitor systems for security-related performance anomalies. Triple-redundant continual monitoring ensures multiple detection paths for any potential incident or problem. Details are provided in the responsse to Questions 30B and 42 of this application. Network Operations and Security Operations teams perform regular audits in search of any potential vulnerability.

To ensure that registrar hosts configured erroneously or maliciously cannot deny service to other registrars, Afilias uses traffic-shaping technologies to prevent attacks from any single registrar account, IP address, or subnet. This additional layer of security reduces the likelihood of performance degradation for all registrars, even in the case of a security compromise at a subset of registrars.

There is a clear accountability policy that defines what behaviors are acceptable and unacceptable on the part of non-staff users, staff users, and management. Periodic audits of policies and procedures are performed to ensure that any weaknesses are discovered and addressed. Aggressive escalation procedures and well-defined Incident Response management procedures ensure that decision makers are involved at early stages of any event.

In short, security is a consideration in every aspect of business at Afilias, and this is evidenced in a track record of a decade of secure, stable, and reliable service.

Independent Assessment
Supporting operational excellence as an example of security practices, Afilias performs a number of internal and external security audits each year of the existing policies, procedures and practices for:
- Access control;
- Security policies;
- Production change control;
- Backups and restores;
- Batch monitoring;
- Intrusion detection; and
- Physical security.

Afilias has an annual Type 2 SSAE 16 audit performed by PricewaterhouseCoopers (PwC). Further, PwC performs testing of the general information technology controls in support of the financial statement audit. A Type 2 report opinion under SSAE 16 covers whether the controls were properly designed, were in place, and operating effectively during the audit period (calendar year). This SSAE 16 audit includes testing of internal controls relevant to Afiliasʹ domain registry system and processes. The report includes testing of key controls related to the following control objectives:
- Controls provide reasonable assurance that registrar account balances and changes to the registrar account balances are authorized, complete, accurate, and timely.
- Controls provide reasonable assurance that billable transactions are recorded in the Shared Registry System (SRS) in a complete, accurate, and timely manner.
- Controls provide reasonable assurance that revenue is systemically calculated by the Deferred Revenue System (DRS) in a complete, accurate, and timely manner.
- Controls provide reasonable assurance that the summary and detail reports, invoices, statements, registrar and registry billing data files, and ICANN transactional reports provided to registry operator(s) are complete, accurate, and timely.
- Controls provide reasonable assurance that new applications and changes to existing applications are authorized, tested, approved, properly implemented, and documented.
- Controls provide reasonable assurance that changes to existing system software and implementation of new system software are authorized, tested, approved, properly implemented, and documented.
- Controls provide reasonable assurance that physical access to data centers is restricted to properly authorized individuals.
- Controls provide reasonable assurance that logical access to system resources is restricted to properly authorized individuals.
- Controls provide reasonable assurance that processing and backups are appropriately authorized and scheduled and that deviations from scheduled processing and backups are identified and resolved.

The last Type 2 report issued was for the year 2010, and it was unqualified, i.e., all systems were evaluated with no material problems found.

During each year, Afilias monitors the key controls related to the SSAE controls. Changes or additions to the control objectives or activities can result due to deployment of new services, software enhancements, infrastructure changes or process enhancements. These are noted and after internal review and approval, adjustments are made for the next review.

In addition to the PricewaterhouseCoopers engagement, Afilias performs internal security audits twice per year. These assessments are constantly being expanded based on risk assessments and changes in business or technology.

Additionally, Afilias engages an independent third-party security organization, PivotPoint Security, to perform external vulnerability assessments and penetration tests on the sites hosting and managing the Registry infrastructure. These assessments are performed with major infrastructure changes, release of new services or major software enhancements. These independent assessments are performed at least annually. A report from a recent assessment is attached with the response to Question 30B of this application.

Afilias has engaged with security companies specializing in application and Web security testing to ensure the security of Web-based applications offered by Afilias, such as the Web Admin Tool (WAT) for registrars and registry operators.

Finally, Afilias has engaged IBM’s Security services division to perform ISO 27002 gap assessment studies so as to review alignment of Afilias’ procedures and policies with the ISO 27002 standard. Afilias has since made adjustments to its security procedures and policies based on the recommendations by IBM.

Special gTLD Considerations
Afilias’ rigorous security practices are regularly reviewed; if there is a need to alter or augment procedures for the .ESURANCE gTLD, they will be done so in a planned and deliberate manner.

Commitments to Registrant Protection
With over a decade of experience protecting domain registration data, Afilias understands registrant security concerns. Afilias supports a “thick” registry system in which data for all objects are stored in the registry database that is the centralized authoritative source of information. As an active member of IETF (Internet Engineering Task Force), ICANN’s SSAC (Security and Stability Advisory Committee), APWG (Anti-Phishing Working Group), MAAWG (Messaging Anti-Abuse Working Group), USENIX, and ISACA (Information Systems Audits and Controls Association), the Afilias team is highly attuned to the potential threats and leading tools and procedures for mitigating threats. As such, registrants should be confident that:
- Any confidential information stored within the registry will remain confidential;
- The interaction between their registrar and Afilias is secure;
- The Afilias DNS system will be reliable and accessible from any location;
- The registry system will abide by all polices, including those that address registrant data; and
- Afilias will not introduce any features or implement technologies that compromise access to the registry system or that compromise registrant security.

Afilias has directly contributed to the development of the documents listed below and we have implemented them where appropriate. All of these have helped improve registrants’ ability to protect their domains name(s) during the domain name lifecycle.
- [SAC049]: SSAC Report on DNS Zone Risk Assessment and Management (03 June 2011)
- [SAC044]: A Registrantʹs Guide to Protecting Domain Name Registration Accounts (05 November 2010)
- [SAC040]: Measures to Protect Domain Registration Services Against Exploitation or Misuse (19 August 2009)
- [SAC028]: SSAC Advisory on Registrar Impersonation Phishing Attacks (26 May 2008)
- [SAC024]: Report on Domain Name Front Running (February 2008)
- [SAC022]: Domain Name Front Running (SAC022, SAC024) (20 October 2007)
- [SAC011]: Problems caused by the non-renewal of a domain name associated with a DNS Name Server (7 July 2006)
- [SAC010]: Renewal Considerations for Domain Name Registrants (29 June 2006)
- [SAC007]: Domain Name Hijacking Report (SAC007) (12 July 2005)

To protect any unauthorized modification of registrant data, Afilias mandates TLS⁄SSL transport (per RFC 5246) and authentication methodologies for access to the registry applications. Authorized registrars are required to supply a list of specific individuals (five to ten people) who are authorized to contact the registry. Each such individual is assigned a pass phrase. Any support requests made by an authorized registrar to registry customer service are authenticated by registry customer service. All failed authentications are logged and reviewed regularly for potential malicious activity. This prevents unauthorized changes or access to registrant data by individuals posing to be registrars or their authorized contacts.

These items reflect an understanding of the importance of balancing data privacy and access for registrants, both individually and as a collective, worldwide user base.

The Afilias 24⁄7 Customer Service Center consists of highly trained staff who collectively are proficient in 15 languages, and who are capable of responding to queries from registrants whose domain name security has been compromised, for example, a victim of domain name hijacking. Afilias provides specialized registrant assistance guides, including specific hand-holding and follow-through in these kinds of commonly occurring circumstances, which can be highly distressing to registrants

Security Resourcing Plans
Please refer to the response to Question 30B for security resourcing plans.



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