About .now
.now is aimed at businesses who want to make an immediate impact. Whether you are promoting an event, streaming content, launching a product, or even breaking a news story, .now is short, memorable and works across many use cases.
One of the most effective ways to use .now is to function as a shortcut for performing a specific action (similar to .new). For example, customers could immediately use your tool by typing YourName.now.
Secure your .now TLD with 101domain. We make domain management easy with support every step of the way.
Why register a .now domain?
Highlight What's New. Show off your latest products, services, or updates so people know what's available right now.
Create Urgency. Make your audience take action quickly with a domain that says "don't wait."
Boost Engagement. Get more attention with a modern, catchy domain that people remember and connect with instantly.
Frequently asked questions about .now.
The decision depends on whether you have a registered trademark and your budget. If you have a registered trademark, the Sunrise phase is ideal, but you'll need to register your trademark with the Trademark Clearinghouse (TMCH). Our team can assist you with that process. On the other hand, if you don't have a trademark and are willing to pay extra to secure your desired domain name, Early Access is the recommended phase. Early Access follows a scheduled pricing structure, with earlier days being pricier and costs decreasing significantly in later days. In the last stage of the launch, General Availability, domain names are accessible to the public on a first-come, first-served basis.
If you're still uncertain about which launch phase to register in, take a look at our Launch Phase Infographic, designed to assist you in making an informed decision.
Sunrise - This initial phase is exclusively for trademark holders registered with the Trademark Clearinghouse, allowing them priority registration.
Early Access - Open to everyone, the Early Access phase permits individuals the opportunity to secure a domain name by paying a fee before General Availability. Early Access typically lasts for seven days, with registration fees decreasing throughout the week, along with your odds of securing a specific name as the week progresses.
General Availability - During this phase, any available domain name can be registered by anyone. General Availability Pre-Orders will be automatically processed once the phase begins, offering the best opportunity to secure your preferred domain name.
Technical information for .now.
- TLD .now
- Type gTLD
- Registration 49.99 USD
- Renewal 59.99 USD
- Transfer 49.99 USD / Transfer in your .now
- Registration Period 1 - 10 years
- Renewal Grace Period 40 days
- Redemption Period 30 days
- Private Registration Available
- DNSSEC Supported / Learn how to add DNSSEC
- Trustee/Proxy Service No
- Individuals can register Yes
- Businesses can register Yes
- Registry Amazon Registry
- Information updated 2024-09-13
Why manage your .now domain with 101domain?
101domain is an international domain registration service with the largest selection of global domain names across a variety of subjects. A .now domain is just one of the many TLDs we can find, register, and manage for you and your business.