Some names may be considered “Protected Names” and will be premium priced for a maximum of 24 months at the start of General Availability. These may include names for high profile brands or names in music, sport, tv, film, celebrities, clubs, publishing and other sectors or pursuits which may have fan bases of supporters, enthusiasts or collective admirers. Renewals for Protected Names will be at standard rates.
In order to register a protected name during the first 24 months you must be an eligible, apply here and obtain an authorization code prior to submitting a registration.
Eligible parties are artists, celebrities, clubs, sports teams, institutions and entities with registered trademarks related to sports, music or entertainment, or substantial goodwill (determined on the evidence provided by the Applicant in the sole discretion of the Registry) in the relevant brands (an “Eligible Party”).