Donuts DPML Defensive Registration

Register your trademarks defensively and save 5% to 10% of the cost of a normal Donuts domain name registration.

DPML Basic

7,120.25 USD   for 5 Years

DPML Plus

14,391.00 USD   for 10 Years

The protection of your brand will apply to all TLDs in the Donuts registry for the duration, indicated by the ".dpml" or ".plus.dpml" extension.

Request for DPML Override

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Prevent others from getting domains with your trademarked names

DPML stands for the Domains Protected Marks List. The product is related to Donuts Inc. domain names. Donuts is the largest registry operator for new gTLDs. They manage over 238 new TLDs currently and are expected to add more.

The company is well-resourced by substantial funding from multi-billion dollar private equity and venture capital funds. Donuts' financial resources are extensive. According to their website, they have raised more than US$100 million from capital sources including several multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors and are prepared and able to consider additional funding. Company investors are listed as Austin Ventures, Adams Street Partners, Emergence Capital Partners, TL Ventures, Generation Partners, Stahurricane, Comerica Bank, & Columbia Partners Investment Management. According to Donuts, these investors aggregately manage over $28 billion in investments.

Brand owners can add their trademark-related terms into the DPML and have them blocked from registration at the second level in all Donuts-top-level domains (Donuts TLDs). DPML protects trademarks holders against cybersquatting at a fraction of what it would cost to defensively register the terms in Donuts TLDs.

How Does DPML Work?
Brand owners must submit an exact match of their mark(s), or a term that contains their exact match mark(s). Once a term is accepted, that term is blocked from registration in all Donuts TLDs for an initial period of five or ten years. A DPML subscription then can be renewed in increments of one to ten years. A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain-related functionality.

How to buy a DPML Subscription?

Each DPML subscription applies across all TLDs operated by Donuts and cannot be applied to a subset of Donuts TLDs. The earlier a DPML subscription is purchased, the more useful it is. Because a DPML subscription does not block registrations made prior to that subscription, we recommend customers utilize DPML before the launch of the Donuts TLD.

step 1

Register your mark.

You can use our Trademark Clearinghouse to register your mark. The mark must be registered according to the "use" standard, which is the same standard for registration during the Sunrise period.

step 2

Search your term.

Use the search above with your term's string. The string will be assigned a .dpml (for DPML Basic) or .plus.dpml (for DPML Plus) extension.

step 3

Submit your term.

Follow our checkout. Once it is accepted, that term is blocked from registration for all Donut TLDs.

Advantages of DPML Plus

10 Years of Protection and Maximum Coverage

DPML Plus blocks strings across all Donuts and Rightside domain endings, including standard, premium, and potential future domains. The number of blocked strings may increase as more domain endings are added to the Donuts offering, as will your coverage.

Get 3 Additional Strings at No Charge

In addition to your block of one exact match string, you can add three more strings at no extra charge. They can be any combination of "misspells" and/or "contains". You are not just limited to the three extra strings. More can be added for an additional fee beyond the first three.

Your Use of Overrides

If you would like to use a blocked domain, you can simply override the block. You will receive unlimited overrides for the duration of the ten-year term, and only pay the registration fee of the domain(s) you override.

Not Subject to Other Party Overrides

Another party with the same TMCH validation cannot override your override.

Example of DPML Eligible Terms

Trademark
Terms Selected for DPML
Is the Term Valid? (Basic/Plus)
Explanation
Yahoo
Terms Selected for DPML
yahoo
Is the Term Valid? (Basic/Plus)
Yes/Yes
Explanation
DPML term is an exact match to the trademark.
Yahoo
Terms Selected for DPML
yahoooo
Is the Term Valid? (Basic/Plus)
No/Yes
Explanation
DPML term is not an exact match to the trademark, but allowed as an additional string.
Apple
Terms Selected for DPML
myapple
Is the Term Valid? (Basic/Plus)
No/Yes
Explanation
DPML term is not an exact match to the trademark, but allowed as an additional string.
IBM
Terms Selected for DPML
ibmservices
Is the Term Valid? (Basic/Plus)
No/Yes
Explanation
Trademark is fewer than four characters in length and therefore cannot be used for a "contains" DPML.
Verizon
Terms Selected for DPML
Ver1zon
Is the Term Valid? (Basic/Plus)
No/Yes
Explanation
DPML term is a misspelling that does not contain an exact match of the trademark. The term does not qualify.
AMEX
Terms Selected for DPML
myamexcard
Is the Term Valid? (Basic/Plus)
No/Yes
Explanation
DPML term is not an exact match to the trademark, but allowed as an additional string.
UPS
Terms Selected for DPML
unitedparcelsservice
Is the Term Valid? (Basic/Plus)
No/No
Explanation
The DPML term includes an additional "s" and therefore does not contain an exact match of the trademark.

What is the Value of the DPML Program to the Trademark Owner?

  • Powerful: Allows brand owners to protect more than their trademarks. DPML protects keywords that contain the mark.
  • Flexible: The program allows trademark holders to protect terms in all Donuts TLDs while retaining the ability to register specific domains during or after Sunrise.
  • Simple: A one-time purchase protects a term for five years. Domains blocked by DPML are not live on the Internet and therefore don’t require the involvement of your IT team.
  • Affordable: Costs brand owners significantly less than if they choose to defensively register terms.

List of Covered Domains

  • Business
  • .associates
  • .business
  • .careers
  • .center
  • .charity
  • .company
  • .enterprises
  • .gmbh
  • .group
  • .industries
  • .international
  • .limited
  • .ltd
  • .management
  • .network
  • .partners
  • .sarl
  • .services
  • .solutions
  • .support
  • .ventures
  • Communications
  • .agency
  • .digital
  • .email
  • .marketing
  • .productions
  • .social
  • Education
  • .academy
  • .church
  • .degree
  • .education
  • .foundation
  • .institute
  • .mba
  • .school
  • .schule
  • .university
  • Entertainment
  • .actor
  • .band
  • .bingo
  • .casino
  • .dating
  • .dog
  • .events
  • .games
  • .movie
  • .show
  • .singles
  • .theater
  • Fashion
  • .boutique
  • .clothing
  • .diamonds
  • .gold
  • .jewelry
  • .salon
  • .shoes
  • .style
  • .watch
  • Financial
  • .accountants
  • .capital
  • .cash
  • .claims
  • .credit
  • .creditcard
  • .consulting
  • .estate
  • .exchange
  • .finance
  • .financial
  • .fund
  • .gives
  • .holdings
  • .insure
  • .investments
  • .loans
  • .money
  • .report
  • .tax
  • Food & Drink
  • .cafe
  • .catering
  • .coffee
  • .kitchen
  • .pizza
  • .pub
  • .recipes
  • .restaurant
  • .vin
  • .wine
  • Fun
  • .expert
  • .guru
  • .jetzt
  • .life
  • .live
  • .ninja
  • .world
  • Healthcare
  • .care
  • .clinic
  • .dental
  • .dentist
  • .doctor
  • .family
  • .healthcare
  • .rehab
  • .surgery
  • .vision
  • .vet
  • Legal
  • .attorney
  • .lawyer
  • .legal
  • News & Info
  • .chat
  • .directory
  • .fyi
  • .media
  • .memorial
  • .news
  • .reviews
  • .rip
  • .zone
  • .tips
  • .today
  • Photography
  • .camera
  • .equipment
  • .gallery
  • .graphics
  • .photography
  • .photos
  • .pictures
  • .studio
  • .video
  • Political
  • .army
  • .airforce
  • .democrat
  • .navy
  • .republican
  • RealEstate
  • .apartments
  • .camp
  • .community
  • .condos
  • .farm
  • .forsale
  • .haus
  • .house
  • .immo
  • .immobilien
  • .land
  • .lease
  • .maison
  • .mortgage
  • .properties
  • .rentals
  • .villas
  • Retail
  • .auction
  • .bargains
  • .cards
  • .cheap
  • .coupons
  • .deals
  • .delivery
  • .direct
  • .discount
  • .express
  • .florist
  • .forsale
  • .furniture
  • .gifts
  • .gratis
  • .kaufen
  • .market
  • .moda
  • .plus
  • .sale
  • .shopping
  • .tienda
  • .tires
  • .toys
  • Sports
  • .bike
  • .coach
  • .dance
  • .fish
  • .football
  • .futbol
  • .golf
  • .hockey
  • .rocks
  • .run
  • .soccer
  • .team
  • .tennis
  • .training
  • Technology
  • .codes
  • .computer
  • .domains
  • .engineer
  • .software
  • .systems
  • .technology
  • Travel
  • .cab
  • .city
  • .cruises
  • .flights
  • .guide
  • .holiday
  • .irish
  • .limo
  • .place
  • .reise
  • .reisen
  • .taxi
  • .tours
  • .town
  • .travel
  • .vacations
  • .viajes
  • .voyage
  • Whimsical
  • .cool
  • .exposed
  • .fail
  • .gripe
  • .wtf

Defensive Registration FAQ

DPML stands for the Domains Protected Marks List. Brand owners can add their trademark-related terms into the DPML and have them blocked from registration at the second level in all Donuts-top-level domains (Donuts TLDs). DPML protects trademarks holders against cybersquatting at a fraction of what it would cost to defensively register the terms in Donuts TLDs.

Donuts is the largest registry operator for new gTLDs. They manage over 238 new TLDs currently and are expected to add more that can be blocked with the DPML.

Brand owners must first have their trademark validated by the Trademark ClearingHouse (TMCH). Once validated, a Signed Mark Data file (SMD file) is generated and must be provided in order to register a DPML block successfully.

Once the DPML block is in place, your trademarked term(s) is blocked from registration in all Donuts TLDs for an initial period of five years for DPML Basic or ten years for a DPML plus. A DPML subscription then can be renewed in increments of one to ten years. A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain-related functionality.

The trademark holder must first register their mark(s) with the Trademark Clearinghouse (TMCH). 101domain is a Trademark Clearinghouse Agent and can assist you with this process. The mark must be registered according to the "use" standard, which is the same standard for registration during the Sunrise period. Once you register your mark in the TMCH you will be able to submit an exact match of your mark to DPML or you can submit a term that contains an exact match mark.

Previously Registered Domains: A term will not be blocked in any TLD where that term is already registered as a domain. If a domain is initially excluded from DPML because it is already registered, a rights holder may still subscribe to DPML (and block the term in all other Donuts TLDs) . If the previously registered domain expires or is deleted, DPML protection will then automatically apply to that TLD.

Premium Domains: In Donuts TLDs, most domains are priced as standard. However there are a limited number of higher-priced premium names. DPML blocks terms for standard priced names only.

Other Sunrise Rights: Another trademark holder with Sunrise rights for a term may register that term as a domain name, even when a DPML subscription exists for it. This is known as an "override".

A DPML block on a specific domain may be overridden and the domain registered by any trademark owner with Sunrise rights to that domain. The party performing an override must have an exact match, Sunrise-eligible trademark for the domain (i.e., the overriding party must have a valid Signed Mark Data, or SMD, file issued by the TMCH).

For the DPML Basic, an override can be performed at any time and can be initiated by the owner of the DPML account, or by another trademark owner. For the DPML plus, overrides cannot be performed by anyone except the current DPML owner.

There are no fees for overrides.

One- and two-character DPML terms are not permitted. Three-character DPML terms are permitted but only as an exact match of the trademark.

Yes, the WHOIS output identifies the DPML account holder for the domain and states that the domain is blocked from registration. When searching, use .PLUS.DPML or .DPML.

Yes. The trademark should remain current in the TMCH throughout the life of the DPML. Donuts may elect to remove a DPML block for certain domains if the corresponding trademark is not kept current in the TMCH.

An override can be done at any time, however we recommend doing the override during the Sunrise phase. There are 2 main purposes for doing an override:

  1. 1. Domains that have a DPML block will not resolve on the public internet. Performing an override will essentially override your block and register the domain as a regular registration which will allow the name to be a live, resolving domain name.
  2. 2. Performing an override is essentially a domain registration, once the override is done, an exact match trademark holder cannot perform an override over your domain registration on the DPML Basic. This protects you from another exact match trademark holder from performing an override and registering the name to themselves.

If someone else has an exact match trademark and valid SMD, they have the option to override your DPMLblock unless you have already performed the override or own the DPML Plus.

Currently this feature is not available. Registries such as Donuts and Rightside are implementing this in the near future.

It is not possible to override an override, because that would be a domain registration.

Overrides are a manual process that can usually be completed within 24 hours after payment. Please fill out the forms above and we will contact you to complete.