Defensive Registrations Donuts DPML Defensive Registration

2,995.00 USD / for 5 Years
5,690.50 USD / for 10 Years

The protection of your brand will apply to all TLDs in the Donuts registry for up to 10 years, indicated by the ".dpml" extension.

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Register your trademarks defensively and save 5% to 10% of the cost of a normal Donuts domain name registration.

DPML stands for the Domains Protected Marks List. The product is related to Donuts Inc. domain names. Donuts is the largest applicant for new gTLDs. They have applied for approximately 300 new TLDs and they intend to secure and operate each of them. They claim 133 new TLDs that are uncontested and 160 that are contended. We estimate that they will end up managing over 200 new TLDs once the process is complete.

The company is well-resourced by substantial funding from multi-billion dollar private equity and venture capital funds. Donuts' financial resources are extensive. According to their website, they have raised more than US$100 million from capital sources including several multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors and are prepared and able to consider additional funding. Company investors are listed as Austin Ventures, Adams Street Partners, Emergence Capital Partners, TL Ventures, Generation Partners, Stahurricane, Comerica Bank, & Columbia Partners Investment Management. According to Donuts, these investors aggregately manage over $28 billion in investments.

Brand owners can add their trademark-related terms into the DPML and have them blocked from registration at the second level in all Donuts-top-level domains (Donuts TLDs). DPML protects trademarks holders against cybersquatting at a fraction of what it would cost to defensively register the terms in Donuts TLDs.

How Does DPML Work?
Brand owners must submit an exact match of their mark(s) to DPML, or a term that contains their exact match mark(s). Once a term is accepted to DPML, that term is blocked from registration in all Donuts TLDs for an initial period of five or ten years. A DPML subscription then can be renewed in increments of one to ten years. A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain-related functionality.

Example of DPML Eligible Terms
Trademark
Terms Selected for DPML
Is the Term Valid?
Explanation
Yahoo
Terms Selected for DPML
yahoo
Is the Term Valid?
Yes
Explanation
DPML term is an exact match to the trademark.
Yahoo
Terms Selected for DPML
yahoooo
Is the Term Valid?
Yes
Explanation
DPML term is an exact match to the trademark.
Apple
Terms Selected for DPML
myapple
Is the Term Valid?
Yes
Explanation
DPML term is an exact match to the trademark.
IBM
Terms Selected for DPML
ibmservices
Is the Term Valid?
No
Explanation
Trademark is fewer than four characters in length and therefore cannot be used for a "contains" DPML.
Verizon
Terms Selected for DPML
Ver1zon
Is the Term Valid?
No
Explanation
DPML term is a misspelling that does not contain an exact match of the trademark. The term does not qualify.
AMEX
Terms Selected for DPML
myamexcard
Is the Term Valid?
Yes
Explanation
DPML term is an exact match to the trademark.
UPS
Terms Selected for DPML
unitedparcelsservice
Is the Term Valid?
No
Explanation
The DPML term includes an additional "s" and therefore does not contain an exact match of the trademark.

How Does A Trademark Holder Buy A DPML Subscription?
The trademark holder must first register a mark with the Trademark Clearinghouse (TMCH). The mark must be registered according to the "use" standard, which is the same standard for registration during the Sunrise period.

How Many TLDs Will DPML Protect?
Donuts applied approximately 300 TLDs and estimates it will operate over 200. Each DPML subscription applies across all TLDs operated by Donuts and cannot be applied to a subset of Donuts TLDs.

When Will Donuts TLDs Launch?
Donuts has indicated that their first Sunrise will commence in mid-2013 and their last before mid-2014. The earlier a DPML subscription is purchased, the more useful it is. Because a DPML subscription does not block registrations made prior to that subscription, we recommend customers utilize DPML before the launch of the first Donuts TLD.

What is the Value of the DPML Program to the Trademark Owner?
Powerful: Allows brand owners to protect more than their trademarks. DPML protects keywords that contain the mark.
Flexible: The program allows trademark holders to protect terms in all Donuts TLDs while retaining the ability to register specific domains during or after Sunrise.
Simple: A one-time purchase protects a term for five years. Domains blocked by DPML are not live on the Internet and therefore don’t require the involvement of your IT team.
Affordable: Costs brand owners significantly less than if they choose to defensively register terms.

Uncontested Domains
  • .academy
  • .accountants
  • .agency
  • .associates
  • .bargains
  • .bike
  • .boutique
  • .builders
  • .business
  • .cab
  • .camera
  • .camp
  • .capital
  • .cards
  • .care
  • .careers
  • .cash
  • .catering
  • .center
  • .cheap
  • .claims
  • .cleaning
  • .clinic
  • .clothing
  • .codes
  • .coffee
  • .community
  • .company
  • .computer
  • .condos
  • .construction
  • .contractors
  • .cool
  • .credit
  • .creditcard
  • .cruises
  • .dating
  • .dental
  • .diamonds
  • .digital
  • .directory
  • .discount
  • .domains
  • .education
  • .email
  • .engineering
  • .enterprises
  • .equipment
  • .estate
  • .events
  • .exchange
  • .expert
  • .exposed
  • .fail
  • .fan
  • .farm
  • .finance
  • .financial
  • .fish
  • .fitness
  • .flights
  • .florist
  • .foundation
  • .fund
  • .gallery
  • .games
  • .glass
  • .graphics
  • .gripe
  • .guru
  • .guide
  • .healthcare
  • .holdings
  • .holiday
  • .hospital
  • .house
  • .industries
  • .institute
  • .insure
  • .international
  • .investments
  • .kitchen
  • .land
  • .lawyer
  • .lease
  • .life
  • .lighting
  • .limited
  • .limo
  • .loans
  • .maison
  • .management
  • .marketing
  • .media
  • .medical
  • .network
  • .partners
  • .parts
  • .pets
  • .photography
  • .photos
  • .pictures
  • .plumbing
  • .productions
  • .properties
  • .recipes
  • .reisen
  • .rentals
  • .repair
  • .report
  • .schule
  • .services
  • .shoes
  • .singles
  • .solar
  • .solutions
  • .sports
  • .supplies
  • .supply
  • .support
  • .surgery
  • .systems
  • .tax
  • .technology
  • .tienda
  • .tips
  • .today
  • .tools
  • .tours
  • .town
  • .toys
  • .training
  • .university
  • .vacations
  • .ventures
  • .viajes
  • .villas
  • .vin
  • .vision
  • .voyage
  • .watch
  • .works
  • .wtf
  • .zone
  • .IDN for Enterprise
  • .IDN for Games
  • .IDN for Shop
Contested Domains
  • .apartments
  • .app
  • .art
  • .auction
  • .audio
  • .auto
  • .baby
  • .band
  • .baseball
  • .basketball
  • .beauty
  • .bet
  • .bingo
  • .blog
  • .boats
  • .book
  • .broadway
  • .broker
  • .buy
  • .cafe
  • .cars
  • .casino
  • .charity
  • .chat
  • .city
  • .cloud
  • .coach
  • .corp
  • .coupons
  • .cpa
  • .cricket
  • .data
  • .deals
  • .delivery
  • .design
  • .diet
  • .direct
  • .doctor
  • .dog
  • .eco
  • .energy
  • .express
  • .family
  • .fashion
  • .film
  • .flowers
  • .food
  • .football
  • .forsale
  • .forum
  • .free
  • .furniture
  • .fyi
  • .garden
  • .gifts
  • .gmbh
  • .gold
  • .golf
  • .gratis
  • .group
  • .health
  • .help
  • .hockey
  • .home
  • .hosting
  • .hot
  • .hotel
  • .immo
  • .inc
  • .insurance
  • .jewelry
  • .juegos
  • .law
  • .legal
  • .live
  • .living
  • .llc
  • .love
  • .ltd
  • .mail
  • .mba
  • .memorial
  • .mobile
  • .money
  • .movie
  • .music
  • .news
  • .now
  • .online
  • .phone
  • .pizza
  • .place
  • .plus
  • .poker
  • .property
  • .racing
  • .radio
  • .realestate
  • .realty
  • .rent
  • .restaurant
  • .rugby
  • .run
  • .sale
  • .salon
  • .sarl
  • .school
  • .search
  • .security
  • .shop
  • .shopping
  • .show
  • .site
  • .ski
  • .soccer
  • .spa
  • .store
  • .studio
  • .style
  • .sucks
  • .taxi
  • .team
  • .tech
  • .tennis
  • .theater
  • .tickets
  • .tires
  • .trading
  • .tube
  • .video
  • .vip
  • .web
  • .wedding
  • .wine
  • .world
  • .yoga
  • .IDN that means Entertainment
Defensive Registration FAQ
?What is the DPML and what is its purpose?

DPML stands for the Domains Protected Marks List. Brand owners can add their trademark-related terms into the DPML and have them blocked from registration at the second level in all Donuts-top-level domains (Donuts TLDs). DPML protects trademarks holders against cybersquatting at a fraction of what it would cost to defensively register the terms in Donuts TLDs.

Donuts applied for 307 TLDs and estimates it will operate over cpr144449003101 200. A full listing of potential Donuts TLDs is shown at www.donuts.co/dpml/tlds. Each DPML subscription applies across all TLDs operated by Donuts and cannot be applied to a subset of Donuts TLDs.

?How does DPML work?
Brand owners must submit an exact match of their mark(s) to DPML, or a term that contains their exact match mark(s).

Once a term is accepted to DPML, that term is blocked from registration in all Donuts TLDs for an initial period of five years. A DPML subscription then can be renewed in increments of one to ten cpr144449003101 years. A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain-related functionality. (See Addendum 1 for examples of acceptable and unacceptable DPML terms).

?How does a Trademark holder buy a DPML?

The trademark holder must first register a mark with the Trademark Clearinghouse (TMCH). The mark must be cpr144449003101 registered according to the "use" standard, which is the same standard for registration during the Sunrise period.

?Are there any exclusions?

Previously Registered Domains: A term will not be blocked in any TLD where that term is already registered as a domain. If a domain is initially excluded from DPML because it is already registered, a rights holder may still subscribe to DPML (and block the term in all other Donuts TLDs) . If the previously registered domain expires or is deleted, DPML protection will then automatically apply to that TLD.

Premium Domains: In Donuts TLDs, most domains are priced as standard. However there are cpr144449003101 a limited number of higher-priced premium names. DPML blocks terms for standard priced names only.

Other Sunrise Rights: Another trademark holder with Sunrise rights for a term may register that term as a domain name, even when a DPML subscription exists for it. This is known as an "override".

?What is an override?

A DPML block on a specific domain may be overridden and the domain registered by any trademark owner with Sunrise rights to that domain. An override can be performed at any time and can be initiated by the owner of cpr144449003101 the DPML account, or by another trademark owner. The party performing an override must have an exact match, Sunrise-eligible trademark for the domain (i.e., the overriding party must have a valid Signed Mark Data, or SMD, file issued by the TMCH).

?How much does an override cost?

We will charge a one-time fee of $120 USD in cpr144449003101 addition to the annual registration fee for each override processed.

?Are there character limitations for a DPML?

One- and two-character DPML terms are not permitted. Three-character DPML terms cpr144449003101 are permitted but only as an exact match of the trademark.

?Is there WHOIS output for DPML?

Yes, the WHOIS output identifies the DPML account holder for cpr144449003101 the domain and states that the domain is blocked from registration.

?Do DPML account holders need be current in the TMCH?

Yes. The trademark should remain current in the TMCH throughout the life of the DPML. Donuts may elect cpr144449003101 to remove a DPML block for certain domains if the corresponding trademark is not kept current in the TMCH.

?When should we put in an override and why?

An override can be done at any time, however we recommend doing the override during the Sunrise phase. There are 2 main purposes for doing an override:

  1. Domains that have a DPML block will not resolve on the public internet. Performing an override will essentially override your cpr144449003101 block and register the domain as a regular registration which will allow the name to be a live, resolving domain name.
  2. Performing an override is essentially a domain registration, once the override is done, an exact match trademark holder cannot perform an override over your domain registration. This protects you from another exact match trademark holder from performing an override and registering the name to themselves.
?What if someone else has validation in the TMCH and they want my domain?

If someone else has an exact match trademark and valid SMD, they have cpr144449003101 the option to override your DPML block unless you have already performed the override.

?If another TM holder overrides my block, will I get notification?

Currently this feature is not available. Registries such as cpr144449003101 Donuts and Rightside are implementing this in the near future.

? Can someone override my override?

It is not possible to override an cpr144449003101 override, because that would be a domain registration.

?Can I request an override online?

Overrides are a manual process that can usually be completed within 24 hours after cpr144449003101 payment. Please fill out the forms above and we will contact you to complete.