Pool.com’s new digital archery service, was announced shortly after ICANNS controversial method of batching new gTLD applications. The new service they are offering is not only receiving interest from the mass market but also from dot brands. A lot of people have stated they think the brands could care less about going first in gTLD batch, but the truth is they do care about when they go. Pool.com says that their digital archery system will help companies get into the batch they would like, and the company says that this has been going on for years except with smaller registrations of names. To read further click here.