Why country code specific domains are strong marketing tools?
A couple of days ago, I came across a website; http://www.pampers.com/globalsplash. Pampers is one of the most valuable brands in the world. It is one of P&G’s sub brand for Childcare, and it has been serving millions in over 60 countries. P&G focuses on five core strengths required to win in the consumer products industry. I think Consumer Understanding is the most important of all.
P&G interacts with more than five million consumers each year in nearly 100 countries. The insights they gain help them identify opportunities for innovation and to better serve and communicate with their consumers in multiple domestic markets. P&G serves in the markets where local consumers have preferences and functional requirements widely different from those in other markets.
That’s why country-code Top Level Domains (ccTLDs) play an essential role in their marketing strategies and web presence. They use PAMPERS.COM as a hub where they can redirect the consumers to various websites with different country code extensions using different languages, images, content, and other marketing elements to communicate with their consumers more efficiently.
For example, when a consumer clicks on , they get directed to http://www.pampers.com.cn/pampers-home, which is designed for Pamper’s consumers in China. The developers then use Chinese language, images, and special marketing elements relevant to the Chinese market.
This is a great example for every global brand on how to implement their marketing strategies on the Internet. This way they will not only build a strong image in local markets but also show their clients that they care about their cultural preferences and needs.
Business Development Manager
Europe & MENA Regions
Skype : bugra101domain