.sucks Domain Names

The Story of the .SUCKS Domain Extension.

When .SUCKS was introduced to the public in 2014 as a new gTLD, many people thought it just… sucked. However, as registration numbers grew, so did the creativity surrounding its use. Negative online forums ushered in the need for brands to own the domain themselves as a preventative measure. But then, instead of simply holding the domain to keep it off the market, some companies decided to use .SUCKS as a playful marketing tool to encourage open communication. What began as a domain to voice critical opinion quickly became a hilarious and versatile domain that brought a relatable character to brands who put it to good use. Today, .SUCKS is used by individuals and organizations alike for a wide variety of purposes.

Four Uses That Don't Suck.

Brand Protection. Companies or individuals of high influence may choose to purchase a .SUCKS domain to prevent others from using the domain for malicious purposes, such as spreading false information or negative reviews about the brand.

Feedback Mechanism. Some companies may see purchasing a .SUCKS domain as a playful way to engage with customers and encourage feedback about their products or services. This can give a competitive advantage by gaining favor with the community and adopting a culture of open communication.

Marketing Strategy. Creative brands can use .SUCKS in a fun way to illustrate the problem points solved by their product or service. For example, a new navigation app might use Traffic.sucks as their download link. The possibilities are endless.

Personal or Political Expression. Individuals or organizations may purchase a .SUCKS domain to express their opinions or criticism on a particular topic, brand, or industry. This is also a great way to host podcasts, blogs, or videos online.